"Housewives" season premiere plunges in ratings - Sitcoms Online Message Boards

Brian Damage · 09-26-2006, 04:58 PM

NEW YORK (Hollywood Reporter) - The ladies of Wisteria Lane helped give ABC the nightly victory Sunday, though "Desperate Housewives" was down significantly from its monster Season 2 premiere last fall.

Meanwhile, CBS appears to have bolstered its fortunes by ditching its Sunday movie franchise in favor of relocated crime dramas "Cold Case" and "Without a Trace."

The fourth season premiere of "Cold Case," airing an hour later than usual at 9 p.m., did respectable business in its first head-to-head outing with a fresh installment of "Housewives." "Trace," which previously aired on Thursdays, held its own against the 10 p.m. debut of "Brothers & Sisters," which had a leg up from a strong "Housewives" lead-in.

"Desperate Housewives" was the night's top show in viewership and adults 18-49 with 23.8 million viewers and a 9.5 rating/21 share, according to preliminary estimates released Monday by Nielsen Media Research. But the soap was down sharply from its premiere last year (28.4 million, 12.3/26).

"Brothers & Sisters" opened to an average of 16.1 million viewers and 6.2/15 in 18-49. Ominously, it plunged in its second half-hour, starting with 17.5 million viewers and 6.8/16 in the demo at 10 p.m. before dropping to 14.7 million viewers and 5.6/14 at 10:30 p.m.

"Without a Trace" went in the opposite direction, growing from its "Cold Case" lead-in (15.9 million, 4.0/9) to finish out with 17.4 million viewers and 4.8/12 in 18-49.

Like "Trace," "Cold Case" grew significantly from its "Amazing Race" lead-in (10.8 million, 3.5/9) and increased by more than 1 million viewers throughout its hour.

The 7 p.m. hour went to Fox with a football runover and then "The OT" combining for 10.9 million viewers and a 4.5/14. The season premiere of "60 Minutes" (12.2 million, 2.4/7) gave CBS the viewership honors, while ABC trailed with "Extreme Makeover: Home Edition" (3.4/10).

NBC had a challenge at 7 p.m. with "Football Night in America" (7.1 million, 2.5/8) but came back at 8 p.m. with the first 40 minutes of the Denver Broncos-New England Patriots game that averaged an estimated 12.2 million viewers and 4.6/12 in the demo. Final ratings for the game will be released Tuesday. But football was beaten at 8 p.m. in viewership by "Extreme Makeover: Home Edition" as well as Fox's "The Simpsons" (9.7 million, 4.8/12) at 8 p.m. "American Dad" at 8:30 p.m. averaged 8.4 million viewers and a 4.3/10.

Fox averaged 9.6 million viewers and a 4.7/11 in the demo for "Family Guy" at 9 p.m., dropping to 6.6 million viewers and a 3.2/7 for "The War at Home" a half hour later.

Nightly averages: ABC (16.7 million, 6.4/16); CBS (14.1 million, 3.6/9); NBC (12.2 million, 4.6/12); Fox (9.3 million, 4.4/11) and The CW (2.5 million, 1.1/3).

Reuters/Hollywood Reporter

TJL · 09-26-2006, 05:21 PM

Oh my God! Only 23.9 million people tuned in?

Stick a fork in them, they're done!

TVJunkie101 · 09-26-2006, 05:32 PM

LOL, TJL.

But you summed up my thoughts exactly. Oh the horror! 23 million! It's up against Cold Case and Football. Of course it would drop.

Buffyboy323 · 09-26-2006, 05:45 PM

Quote:

Originally Posted by TJL

Oh my God! Only 23.9 million people tuned in?

Stick a fork in them, they're done!

Brian Damage · 09-26-2006, 06:00 PM

Quote:

Originally Posted by TJL

Oh my God! Only 23.9 million people tuned in?

Stick a fork in them, they're done!

That was funny

Brent88 · 09-26-2006, 06:10 PM

Anyway, I don't think it's fair to compare this premiere to Season 2's premiere. The hype surrounding Season 2 was ENORMOUS and INSANE(much like Grey's Anatomy this year). Considering the show came off, what was to most, a horrible season I actually thought the numbers were quite good. I was expecting a little lower also with more competition this year.

and actually... the episode was HIGHER-RATED than the average of the 4 episodes aired during May Sweeps, so obviously new people came in or old people came back that weren't watching in May.

Buffyboy323 · 09-26-2006, 07:21 PM

^ Well I don't know how much that's saying.....

Pavan · 09-26-2006, 08:45 PM

#2 in the ratings for the week is still good. More than good.

Scoobiedoo30 · 09-26-2006, 09:30 PM

that is way awsome news.

Brent88 · 09-26-2006, 10:41 PM

Quote:

Originally Posted by pavanbadal

#2 in the ratings for the week is still good. More than good.

Yep, and it beat CSI!

I was very surprised about that(although that's more attributed to CSI being way down than DH doing better than expected).

It's kinda funny when a show "only" gets 24 million viewers and it's supposed to be bad news.

spunkygirl · 09-28-2006, 04:54 PM

Oh my gosh, such overdramatization. 23.9 million, that's cancellation type ratings

Of course it's not going to have the same hype as last season geez

Pavan · 09-28-2006, 05:19 PM

24.09 million were the final numbers. 9.6/21 A18-49 rating, 10.8/22 A25-54 rating and 14.7/21 HH rating. #2 in everything for the week behind Grey's Anatomy.

TVFactFan · 09-28-2006, 05:40 PM

I played a part in this because I was watching football and recorded DH-lol

Mr. Television · 09-28-2006, 05:55 PM

Quote:

Originally Posted by TVResearcher

I played a part in this because I was watching football and recorded DH-lol

so did I

staypuftman2004 · 09-28-2006, 06:41 PM

09-26-2006, 04:58 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	"Housewives" season premiere plunges in ratings NEW YORK (Hollywood Reporter) - The ladies of Wisteria Lane helped give ABC the nightly victory Sunday, though "Desperate Housewives" was down significantly from its monster Season 2 premiere last fall. Meanwhile, CBS appears to have bolstered its fortunes by ditching its Sunday movie franchise in favor of relocated crime dramas "Cold Case" and "Without a Trace." The fourth season premiere of "Cold Case," airing an hour later than usual at 9 p.m., did respectable business in its first head-to-head outing with a fresh installment of "Housewives." "Trace," which previously aired on Thursdays, held its own against the 10 p.m. debut of "Brothers & Sisters," which had a leg up from a strong "Housewives" lead-in. "Desperate Housewives" was the night's top show in viewership and adults 18-49 with 23.8 million viewers and a 9.5 rating/21 share, according to preliminary estimates released Monday by Nielsen Media Research. But the soap was down sharply from its premiere last year (28.4 million, 12.3/26). "Brothers & Sisters" opened to an average of 16.1 million viewers and 6.2/15 in 18-49. Ominously, it plunged in its second half-hour, starting with 17.5 million viewers and 6.8/16 in the demo at 10 p.m. before dropping to 14.7 million viewers and 5.6/14 at 10:30 p.m. "Without a Trace" went in the opposite direction, growing from its "Cold Case" lead-in (15.9 million, 4.0/9) to finish out with 17.4 million viewers and 4.8/12 in 18-49. Like "Trace," "Cold Case" grew significantly from its "Amazing Race" lead-in (10.8 million, 3.5/9) and increased by more than 1 million viewers throughout its hour. The 7 p.m. hour went to Fox with a football runover and then "The OT" combining for 10.9 million viewers and a 4.5/14. The season premiere of "60 Minutes" (12.2 million, 2.4/7) gave CBS the viewership honors, while ABC trailed with "Extreme Makeover: Home Edition" (3.4/10). NBC had a challenge at 7 p.m. with "Football Night in America" (7.1 million, 2.5/8) but came back at 8 p.m. with the first 40 minutes of the Denver Broncos-New England Patriots game that averaged an estimated 12.2 million viewers and 4.6/12 in the demo. Final ratings for the game will be released Tuesday. But football was beaten at 8 p.m. in viewership by "Extreme Makeover: Home Edition" as well as Fox's "The Simpsons" (9.7 million, 4.8/12) at 8 p.m. "American Dad" at 8:30 p.m. averaged 8.4 million viewers and a 4.3/10. Fox averaged 9.6 million viewers and a 4.7/11 in the demo for "Family Guy" at 9 p.m., dropping to 6.6 million viewers and a 3.2/7 for "The War at Home" a half hour later. Nightly averages: ABC (16.7 million, 6.4/16); CBS (14.1 million, 3.6/9); NBC (12.2 million, 4.6/12); Fox (9.3 million, 4.4/11) and The CW (2.5 million, 1.1/3). Reuters/Hollywood Reporter
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

09-26-2006, 05:32 PM	#3
TVJunkie101 Member...you 'member? Senior Member Join Date: May 28, 2002 Location: Florida Posts: 2,838	LOL, TJL. But you summed up my thoughts exactly. Oh the horror! 23 million! It's up against Cold Case and Football. Of course it would drop.
	__________________ Shawn DVD Reviews \| My TV on DVD List \| Sitcoms Online NewsBlog

09-26-2006, 06:10 PM	#6
Brent88 Member Forum Star Join Date: Aug 01, 2003 Location: Alabama Posts: 16,174	Anyway, I don't think it's fair to compare this premiere to Season 2's premiere. The hype surrounding Season 2 was ENORMOUS and INSANE(much like Grey's Anatomy this year). Considering the show came off, what was to most, a horrible season I actually thought the numbers were quite good. I was expecting a little lower also with more competition this year. and actually... the episode was HIGHER-RATED than the average of the 4 episodes aired during May Sweeps, so obviously new people came in or old people came back that weren't watching in May.
	__________________ Brent

09-26-2006, 08:45 PM	#8
Pavan SO News/Reviews Director Administrator Forum Superstar Join Date: Feb 17, 2000 Location: Linden, NJ (Where Hal Linden got his last name from!) Posts: 26,821	#2 in the ratings for the week is still good. More than good.
	__________________ SitcomsOnline.com News Blog -- The best news out there! SitcomsOnline.com DVD Reviews -- We are #1 in reviews!

09-26-2006, 09:30 PM	#9
Scoobiedoo30 Member Forum Superstar Join Date: Jun 27, 2002 Location: KENNER, LOUISIANA Posts: 27,654	Housewives season premiere plunges in the ratings *that is way awsome news.*
	__________________ Who Dat

09-26-2006, 05:21 PM	#2
TJL Suburbanite Extrordinaire Forum Star Join Date: Dec 29, 2001 Location: New Jersey - the cradle of civilization Posts: 16,588	Oh my God! Only 23.9 million people tuned in? Stick a fork in them, they're done!
	__________________ "I think I'll stroll up to the front to see how the shooting's going..." - Capt. Benjamin Franklin "Hawkeye" Pierce Read my blogs! http://centralparkamisguide.com/ http://dvdcriticscorner.com Visit me on Facebook!http://www.facebook.com/profile.php?id=641138880 Hey, I do the tweet thing too! http://twitter.com/TomLevier My shop of handmade items! http://www.etsy.com/shop/ColdGarageCreations

09-26-2006, 07:21 PM	#7
Buffyboy323 Member Forum Veteran Join Date: Jun 24, 2005 Posts: 6,102	^ Well I don't know how much that's saying.....

09-28-2006, 04:54 PM	#11
spunkygirl Member Moderator Forum Celebrity Join Date: Apr 26, 2003 Posts: 21,563	Oh my gosh, such overdramatization. 23.9 million, that's cancellation type ratings Of course it's not going to have the same hype as last season geez

09-28-2006, 05:19 PM	#12
Pavan SO News/Reviews Director Administrator Forum Superstar Join Date: Feb 17, 2000 Location: Linden, NJ (Where Hal Linden got his last name from!) Posts: 26,821	24.09 million were the final numbers. 9.6/21 A18-49 rating, 10.8/22 A25-54 rating and 14.7/21 HH rating. #2 in everything for the week behind Grey's Anatomy.

09-28-2006, 05:40 PM	#13
TVFactFan Member Forum Junkie Join Date: Aug 17, 2002 Posts: 99,086	I played a part in this because I was watching football and recorded DH-lol

09-28-2006, 06:41 PM	#15
staypuftman2004 NWO-4-LIFE Senior Member Join Date: Sep 01, 2003 Location: Wisconsin Posts: 2,450
	__________________ www.freewebs.com/staypuftman2004