What Is? - Sitcoms Online Message Boards

Woolworth27 · 04-23-2006, 12:25 AM

What is this show about, who sponsered it? What channel and what time and day did it come on?

tv star collector · 04-23-2006, 08:44 AM

I think that this question has been addressed before on another thread. But
anyway, here goes: MY LITTLE MARGIE was a sitcom starring Gale Storm and
Charles Farrell as daughter and father. It ran from 1952 to 1955, on CBS, NBC,
CBS, and then NBC again. Vern Albright (Farrell) was a widower with a 21-year-
old daughter (Storm). It was popular enough to be simultaneously aired as a
radio show (with different episodes) on CBS, with the same stars (Storm and
Farrell). Prior to the show, Gale Storm had been a B-movie star and Farrell
was a former silent film star. MY LITTLE MARGIE aired on CBS Monday nights
(June-Sept. 1952), NBC Saturday nights (Oct. 1952-Nov. 1952), CBS Thursday
nights (June 1953-July 1953), and NBC Wednesday nights (Sept. 1953-1955). It was also aired
at various time slots (9 p.m., 7:30 p.m., 10 p.m., 8:30 p.m.). In other words,
in the early fifties, it was pretty hard to avoid seeing MY LITTLE MARGIE.

TV Knowledge Fan · 04-24-2006, 01:19 PM

..'avoid' seeing "MY LITTLE MARGIE"....or HEARING it, either. It was on CBS Radio Sunday nights at 8:30pm(et) from 1952 through the summer of 1955, with different scripts than the ones used on TV, and a different supporting cast other than Gale and Charlie. And they were performed before a live studio audience (unlike the TV episodes) to boot!

Philip Morris (1952-'53) and Scott Paper Company (1953-'55) were the TV show's primary sponsors, and they "owned" the time periods the show was seen on {CBS, NBC}. And they liked the show, and that's why it was on for over three years.

Theresa49 · 10-18-2006, 12:48 AM

I remember that I loved My Little Margie, but only remember one episode.
Margie for some reason covered the window to make it look like it was
night--put a moon or headlights on black paper. Her dad wasn't fooled for long (imagine that). I was probably 4 or 5 when I saw it. For some reason I associate her with a plaid, kilt-type skirt. I'm so happy to have found this site and can't wait to get a DVD to see an episode again.
My 3 year old grandson is getting a classic TV sitcom education.

04-23-2006, 12:25 AM	#1
Woolworth27 Member Frequent Poster Join Date: Jan 14, 2006 Posts: 315	What Is? What is this show about, who sponsered it? What channel and what time and day did it come on?

04-24-2006, 01:19 PM	#3
TV Knowledge Fan Member Senior Member Join Date: Mar 29, 2006 Location: Long Branch, N.J. Posts: 2,577	Of course you couldn't... ..'avoid' seeing "MY LITTLE MARGIE"....or HEARING it, either. It was on CBS Radio Sunday nights at 8:30pm(et) from 1952 through the summer of 1955, with different scripts than the ones used on TV, and a different supporting cast other than Gale and Charlie. And they were performed before a live studio audience (unlike the TV episodes) to boot! Philip Morris (1952-'53) and Scott Paper Company (1953-'55) were the TV show's primary sponsors, and they "owned" the time periods the show was seen on {CBS, NBC}. And they liked the show, and that's why it was on for over three years.

04-23-2006, 08:44 AM	#2
tv star collector I Love Susie Forum 4000 Club Member Join Date: Oct 18, 2005 Location: South Carolina Posts: 4,486	I think that this question has been addressed before on another thread. But anyway, here goes: MY LITTLE MARGIE was a sitcom starring Gale Storm and Charles Farrell as daughter and father. It ran from 1952 to 1955, on CBS, NBC, CBS, and then NBC again. Vern Albright (Farrell) was a widower with a 21-year- old daughter (Storm). It was popular enough to be simultaneously aired as a radio show (with different episodes) on CBS, with the same stars (Storm and Farrell). Prior to the show, Gale Storm had been a B-movie star and Farrell was a former silent film star. MY LITTLE MARGIE aired on CBS Monday nights (June-Sept. 1952), NBC Saturday nights (Oct. 1952-Nov. 1952), CBS Thursday nights (June 1953-July 1953), and NBC Wednesday nights (Sept. 1953-1955). It was also aired at various time slots (9 p.m., 7:30 p.m., 10 p.m., 8:30 p.m.). In other words, in the early fifties, it was pretty hard to avoid seeing MY LITTLE MARGIE.

10-18-2006, 12:48 AM	#4
Theresa49 Member First Time Poster Join Date: Oct 18, 2006 Location: iowa Posts: 1	I remember that I loved My Little Margie, but only remember one episode. Margie for some reason covered the window to make it look like it was night--put a moon or headlights on black paper. Her dad wasn't fooled for long (imagine that). I was probably 4 or 5 when I saw it. For some reason I associate her with a plaid, kilt-type skirt. I'm so happy to have found this site and can't wait to get a DVD to see an episode again. My 3 year old grandson is getting a classic TV sitcom education.