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12-06-2005, 07:40 PM
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Striped Tomato
Forum Veteran
Join Date: Jun 26, 2002
Location: Bay City
Posts: 5,811
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More Ads Coming To Your Theater
(Studio Briefing) Moviegoers may be complaining louder than ever about those in-theater ads that run before the trailers, but they are becoming an ever-growing source of revenue for exhibitors, according to a study by ZenithOptimedia and reported in today's (Tuesday) USA Today. According to the study, revenue from those ads rose 18 percent this year to $400 million and is expected to rise about 15 percent each year through 2008.
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