Lucille Ball Tops List of Deceased Celebs - Sitcoms Online Message Boards

Janice · 08-12-2005, 01:26 PM

Lucille Ball Tops List of Dead Celebs

By DAVID BAUDER, AP

NEW YORK (August 11) - Lucille Ball is America's most beloved dead star. The company that developed the "Q score" that broadcasters and advertisers quietly consult to measure a personality's popularity has done a survey that tests the reputation of performers who have gone on to that big soundstage in the sky.

The redheaded sitcom star of the 1950s and '60s, who died in 1989, has topped past "Dead Q" lists as her comedies seemingly live forever on television, said Steve Levitt, president of Marketing Evaluations, Inc., which conducts the tests.

"What is there not to like about Lucy?" he said.

Bob Hope, John Wayne, Jimmy Stewart and Red Skelton follow her on the popularity list.

For 41 years, Levitt's company has given consumers a list of names and asked if they know the people and to rate how much they like them. From their responses they calculate the Q score, a measure of both familiarity and likability.

Advertising executives use the information to make sponsorship decisions, while broadcasters check Q scores to see how well their news and entertainment stars are connecting.

Tom Hanks has been the most popular live star in the last few surveys.

Dead stars still do business, though. Coors used film clips of Wayne in a popular commercial, while Fred Astaire has danced to hawk a vacuum cleaner.

"Some of these deceased personalities have Q scores equal to or greater than some of the live personalities we measure," Levitt said.

Two performers are relatively new to the list: Johnny Carson and John Ritter were both ranked among the 10 most popular dead stars.

Others offer a reminder of television's power to keep people figuratively alive; "The Honeymooners" star Jackie Gleason, who died in 1987, is still remembered and beloved.

"Peanuts" creator Charles Schulz and Michael Landon fill out the top 10.

Out of 169 personalities tested, diet doctor Robert Atkins had the lowest score. Tupac Shakur and Johnnie Cochran also have high negative ratings, Levitt said.

The national survey was conducted by mail questionnaire.

TV Girl 06 · 08-12-2005, 06:54 PM

That's our Lucy!!

retarrdgrrl · 08-13-2005, 12:35 AM

Is that really something to be proud of? I dont know if I should take offense to that or not... maybe its just me.

Kazza · 08-13-2005, 10:33 AM

Quote:

Originally Posted by retarrdgrrl

Is that really something to be proud of? I dont know if I should take offense to that or not... maybe its just me.

It's nice that after so many years people can still remember her

Janice · 08-13-2005, 10:34 AM

I think it's a huge compliment and testament to Lucy's legendary status.

TV Girl 06 · 08-13-2005, 07:56 PM

Quote:

Originally Posted by retarrdgrrl

Is that really something to be proud of? I dont know if I should take offense to that or not... maybe its just me.

I meant that as a congradulations to her. Sorry that you didn't see it that way.

retarrdgrrl · 08-13-2005, 11:46 PM

oh ok sorry, i just didnt know if it was a good thing or bad thing lol

08-12-2005, 01:26 PM	#1
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	Lucille Ball Tops List of Deceased Celebs Lucille Ball Tops List of Dead Celebs By DAVID BAUDER, AP NEW YORK (August 11) - Lucille Ball is America's most beloved dead star. The company that developed the "Q score" that broadcasters and advertisers quietly consult to measure a personality's popularity has done a survey that tests the reputation of performers who have gone on to that big soundstage in the sky. The redheaded sitcom star of the 1950s and '60s, who died in 1989, has topped past "Dead Q" lists as her comedies seemingly live forever on television, said Steve Levitt, president of Marketing Evaluations, Inc., which conducts the tests. "What is there not to like about Lucy?" he said. Bob Hope, John Wayne, Jimmy Stewart and Red Skelton follow her on the popularity list. For 41 years, Levitt's company has given consumers a list of names and asked if they know the people and to rate how much they like them. From their responses they calculate the Q score, a measure of both familiarity and likability. Advertising executives use the information to make sponsorship decisions, while broadcasters check Q scores to see how well their news and entertainment stars are connecting. Tom Hanks has been the most popular live star in the last few surveys. Dead stars still do business, though. Coors used film clips of Wayne in a popular commercial, while Fred Astaire has danced to hawk a vacuum cleaner. "Some of these deceased personalities have Q scores equal to or greater than some of the live personalities we measure," Levitt said. Two performers are relatively new to the list: Johnny Carson and John Ritter were both ranked among the 10 most popular dead stars. Others offer a reminder of television's power to keep people figuratively alive; "The Honeymooners" star Jackie Gleason, who died in 1987, is still remembered and beloved. "Peanuts" creator Charles Schulz and Michael Landon fill out the top 10. Out of 169 personalities tested, diet doctor Robert Atkins had the lowest score. Tupac Shakur and Johnnie Cochran also have high negative ratings, Levitt said. The national survey was conducted by mail questionnaire.

08-12-2005, 06:54 PM	#2
TV Girl 06 That's Me!!! Occasional Poster Join Date: Jul 10, 2005 Location: New York Posts: 63	That's our Lucy!!

08-13-2005, 12:35 AM	#3
retarrdgrrl Member Frequent Poster Join Date: Jul 28, 2005 Posts: 108	Is that really something to be proud of? I dont know if I should take offense to that or not... maybe its just me.

08-13-2005, 10:34 AM	#5
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	I think it's a huge compliment and testament to Lucy's legendary status.

08-13-2005, 11:46 PM	#7
retarrdgrrl Member Frequent Poster Join Date: Jul 28, 2005 Posts: 108	oh ok sorry, i just didnt know if it was a good thing or bad thing lol