Paris Hilton And Carl's Jr./Hardee's: Now That's Hot!

[8SRLVR]

Paris Hilton likes her burgers spicy.

The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit.

Hilton will perform the feat to a rock version of the song "I Love Paris in the Springtime."

The ad for the fast-food chain Carl's Jr. will feature Hilton's signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich -- "that's hot."

In late June, the ad will be shown across the midwest to tout a similar sandwich at the company's Hardee's restaurants.

"We're working on trying to make Paris Hilton famous," joked Andrew Puzder, president and chief executive of CKE Restaurants Inc., which owns the two fast food chains.

The company is known for its racy television ads, one of which featured a woman eating a burger while riding a mechanical bull. Another starred Playboy magazine founder Hugh Hefner and several playmates. That ad was condemned by televangelist the Rev. Robert Schuller.

The two chains also tout huge, dripping burgers at a time when other fast-food restaurants are offering more healthy alternatives.

Puzder said his company's ad agency suggested using Hilton.

"She's very appealing to our demographic," which he described as young, hungry guys.

"And it turns out she really loved the burger we wanted her to promote," Puzder said. "We did see her eat a couple of them at the shoot."

The company will feature a 60-second version, which Puzder promises will be "racier," on its Web sites.

BTW, the Spicy BBQ Six Dollar Burger at Carl's Jr. is a charbroiled 100-percent Angus beef 1/2-pound patty topped with two slices of American cheese, fresh lettuce, sliced tomato, plenty of zesty BBQ sauce and a generous layer of Texas Toothpicks(R) -- all on a on a toasted, sesame seed bun. Texas Toothpicks are spicy batter-fried slivers of onions and jalapenos. They not only add heat and spice, but a nice crunch to the Spicy BBQ Six Dollar Burger, and are also offered as a side item on their own. The Hardee's Spicy BBQ Thickburger is made the same way but is available with a 1/3-pound charbroiled Angus beef patty.

[*MIBabe03*]

Ugh Paris needs to go away.

[Superstar]

Shes getting annoying -_-

[Courtnee]

Originally Posted by 8SRLVR

Paris Hilton likes her burgers spicy.

The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit.

Hilton will perform the feat to a rock version of the song "I Love Paris in the Springtime."

The ad for the fast-food chain Carl's Jr. will feature Hilton's signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich -- "that's hot."

In late June, the ad will be shown across the midwest to tout a similar sandwich at the company's Hardee's restaurants.

"We're working on trying to make Paris Hilton famous," joked Andrew Puzder, president and chief executive of CKE Restaurants Inc., which owns the two fast food chains.

The company is known for its racy television ads, one of which featured a woman eating a burger while riding a mechanical bull. Another starred Playboy magazine founder Hugh Hefner and several playmates. That ad was condemned by televangelist the Rev. Robert Schuller.

The two chains also tout huge, dripping burgers at a time when other fast-food restaurants are offering more healthy alternatives.

Puzder said his company's ad agency suggested using Hilton.

"She's very appealing to our demographic," which he described as young, hungry guys.

"And it turns out she really loved the burger we wanted her to promote," Puzder said. "We did see her eat a couple of them at the shoot."

The company will feature a 60-second version, which Puzder promises will be "racier," on its Web sites.

BTW, the Spicy BBQ Six Dollar Burger at Carl's Jr. is a charbroiled 100-percent Angus beef 1/2-pound patty topped with two slices of American cheese, fresh lettuce, sliced tomato, plenty of zesty BBQ sauce and a generous layer of Texas Toothpicks(R) -- all on a on a toasted, sesame seed bun. Texas Toothpicks are spicy batter-fried slivers of onions and jalapenos. They not only add heat and spice, but a nice crunch to the Spicy BBQ Six Dollar Burger, and are also offered as a side item on their own. The Hardee's Spicy BBQ Thickburger is made the same way but is available with a 1/3-pound charbroiled Angus beef patty.

[MsOrange]

well i do'nt plan on eating at Hardees anytime soon

[Sterling Holobyte]

Originally Posted by 8SRLVR

"And it turns out she really loved the burger we wanted her to promote," Puzder said. "We did see her eat a couple of them at the shoot."

What they didn't see was Paris sticking her finger down her throat after she had eaten them. I wonder if she loved them coming up as much as going down.

[*MIBabe03*]

Originally Posted by Sterling Holobyte

What they didn't see was Paris sticking her finger down her throat after she had eaten them. I wonder if she loved them coming up as much as going down.

I know I probably shouldn't laugh at that, but it is kind of funny. Well if the burger is hot and spicy, it probably would not have felt as good coming up.

[theshark8777]

Thats hot

[The Chauffeur]

a twig with a lazy eye and a big fat burger.....That IS hot

[dawsongirl]

Originally Posted by 8SRLVR

"She's very appealing to our demographic," which he described as young, hungry guys.

They ain't hungry for burgers, dude.

[Hollow]

THAT'S HOT!

[robyrob]

well I've lost MY appetite....

[Stormtracker TF]

Originally Posted by 8SRLVR

"She's very appealing to our demographic," which he described as young, hungry guys.

She is not appealing to this hungry guy.