Paris Hilton Touts Spicy Burger in TV Ad - Sitcoms Online Message Boards

Janice · 05-14-2005, 01:14 AM

Paris Hilton Touts Spicy Burger in TV Ad

(AP) In this photo released by Carl's Jr., socialite Paris Hilton is shown
in a scene from an upcoming...Full Image

LOS ANGELES (AP) - Paris Hilton likes her burgers spicy. The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit.

Hilton will perform the feat to a rock version of the song "I Love Paris in the Springtime."

The ad for the fast-food chain Carl's Jr. will feature Hilton's signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich - "that's hot."

The 30-second spot will debut nationally on the syndicated show "Entertainment Tonight," on May 17, then go into regular rotation in Western states where Carl's Jr. does business. In late June, the ad will be shown across the midwest to tout a similar sandwich at the company's Hardee's restaurants.

"We're working on trying to make Paris Hilton famous," joked Andrew Puzder, president and chief executive of CKE Restaurants Inc. (CKR), which owns the two fast food chains.

The company is known for its racy television ads, one of which featured a woman eating a burger while riding a mechanical bull. Another starred Playboy magazine founder Hugh Hefner and several playmates. That ad was condemned by televangelist the Rev. Robert Schuller.

The two chains also tout huge, dripping burgers at a time when other fast-food restaurants are offering more healthy alternatives.

Puzder said his company's ad agency suggested using Hilton.

"She's very appealing to our demographic," which he described as young, hungry guys.

"And it turns out she really loved the burger we wanted her to promote," Puzder said. "We did see her eat a couple of them at the shoot." The company will feature a 60-second version, which Puzder promises will be "racier," on its Web sites.

Superstar · 05-14-2005, 11:43 AM

TripperFan · 05-14-2005, 12:18 PM

I'm surprised she's not advertising jumbo size hotdogs!!! Trust me, from what I've seen, she could down a couple of those without any problem either!!

Flying Dutchman · 05-21-2005, 09:42 AM

Is anyone getting tired of paris hilton yet? she will one day end up like the olsen twins warn out and unwelcome on our Tvs.

Dean Winchester · 05-22-2005, 03:37 AM

Paris should be doing PSA's about safe sex

Hollow · 05-22-2005, 04:15 AM

paris <333345

05-14-2005, 01:14 AM	#1
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	Paris Hilton Touts Spicy Burger in TV Ad Paris Hilton Touts Spicy Burger in TV Ad (AP) In this photo released by Carl's Jr., socialite Paris Hilton is shown in a scene from an upcoming...Full Image LOS ANGELES (AP) - Paris Hilton likes her burgers spicy. The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit. Hilton will perform the feat to a rock version of the song "I Love Paris in the Springtime." The ad for the fast-food chain Carl's Jr. will feature Hilton's signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich - "that's hot." The 30-second spot will debut nationally on the syndicated show "Entertainment Tonight," on May 17, then go into regular rotation in Western states where Carl's Jr. does business. In late June, the ad will be shown across the midwest to tout a similar sandwich at the company's Hardee's restaurants. "We're working on trying to make Paris Hilton famous," joked Andrew Puzder, president and chief executive of CKE Restaurants Inc. (CKR), which owns the two fast food chains. The company is known for its racy television ads, one of which featured a woman eating a burger while riding a mechanical bull. Another starred Playboy magazine founder Hugh Hefner and several playmates. That ad was condemned by televangelist the Rev. Robert Schuller. The two chains also tout huge, dripping burgers at a time when other fast-food restaurants are offering more healthy alternatives. Puzder said his company's ad agency suggested using Hilton. "She's very appealing to our demographic," which he described as young, hungry guys. "And it turns out she really loved the burger we wanted her to promote," Puzder said. "We did see her eat a couple of them at the shoot." The company will feature a 60-second version, which Puzder promises will be "racier," on its Web sites.

05-14-2005, 12:18 PM	#3
TripperFan In God's Arms Now Forum Star Join Date: Sep 14, 2003 Location: Heartbreak Ridge Posts: 12,086	I'm surprised she's not advertising jumbo size hotdogs!!! Trust me, from what I've seen, she could down a couple of those without any problem either!!
	__________________ If I don't see you in this world, I'll meet you in the next one.....don't be late James Marshall Hendrix Voodoo Chile The Forum Legend formerly known as TripperFan "religion is for people who are afraid of hell--spirituality is for people who have been through hell"---anonymous

05-21-2005, 09:42 AM	#4
Flying Dutchman Member Senior Member Join Date: Sep 16, 2004 Location: New York Posts: 1,266	Is anyone getting tired of paris hilton yet? she will one day end up like the olsen twins warn out and unwelcome on our Tvs.
	__________________ Does anybody know the way to Atlantis?

05-14-2005, 11:43 AM	#2
Superstar Member Forum Icon Join Date: Dec 08, 2003 Posts: 63,316

05-22-2005, 03:37 AM	#5
Dean Winchester Member Forum Fanatic Join Date: Sep 28, 2003 Location: Louisville KY Posts: 14,803	Paris should be doing PSA's about safe sex

05-22-2005, 04:15 AM	#6
Hollow Member Forum Superstar Join Date: Dec 16, 2001 Posts: 30,406	paris <333345