TV Land and Nick at Nite’s Family Table: Share More Than Meals Press Release

[Pavan]

TV LAND & NICK AT NITE’S FAMILY TABLE PARTNERS WITH THE NATIONAL CENTER ON ADDICTION AND SUBSTANCE ABUSE (CASA) AT COLUMBIA UNIVERSITY TO CELEBRATE FAMILY DAY ON MONDAY, SEPTEMBER 26

Actress Jamie Lee Curtis to Appear in Pro-Social Commercials

Goal is to Register 10 Million Americans to Participate

New York, New York, May 3, 2005 –TV Land and Nick at Nite’s Family Table: Share More Than Meals – Classic TV’s very first pro-social initiative – has teamed up with The National Center on Addiction and Substance Abuse (CASA) at Columbia University to celebrate Family Day: A Day to Eat Dinner with Your Children on Monday, September 26, 2005. TV Land and Nick at Nite will support the initiative by showcasing specially-created Family Day commercials – featuring celebrated actress and CASA board member, Jamie Lee Curtis – that begin airing in August and emphasize the numerous benefits that come from consistent family dining.

CASA’s Family Day, which was created in 2001, is a national effort designed to promote the benefits that come from families dining together on a consistent basis. CASA research shows that the more often children eat dinner with their families, the less likely they are to smoke, drink and use illegal drugs. Together, CASA and The Family Table have set a goal of registering 10 million Americans to pledge to have dinner as a family on September 26th and, hopefully, use Family Day as a catalyst to do so more often.

TV Land & Nick at Nite’s Family Table: Share More Than Meals was created by the two networks in 2003 and seeks to remind its viewers about the emotional and social benefits that come from taking the time to sit down and share with one another. Through a series of promotional spots – which both networks air in regular rotation daily – TV Land and Nick at Nite have committed over $11 million in on-air time annually to encourage viewers to experience the benefits of dining together.

“TV Land and Nick at Nite’s Family Table is honored to support CASA in their efforts to make Family Day a priority for everyone,” explains Larry W. Jones, President, TV Land & Nick at Nite. “I think we all can relate to the barriers that keep us away from the dinner table, whether it’s working late, travel, soccer practice, you name it. At TV Land and Nick at Nite, we face those challenges too and this year, we hope to enlist 10 Million Americans to pledge to participate in Family Day and use the day as a catalyst to dine together more frequently and enjoy the benefits that come from eating as a family.”

“Enlisting 10 million American families to pledge to have dinner together on Family Day is a most ambitious undertaking,” said Joseph A. Califano, Jr., Chairman and President of The National Center on Addiction and Substance Abuse (CASA) at Columbia University and former U.S. Secretary of Health, Education and Welfare. “TV Land & Nick at Nite are the perfect partners to help inform Americans of the importance of family dinners. Their commitment to pro-social family values will help CASA in spreading the message that reviving the family dinner in America will do more to keep kids drug free than any law or public health campaign.”

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