Bling Bling And Big Macs - I'm Lovin' it! - Sitcoms Online Message Boards

TJL · 03-28-2005, 03:18 PM

McHip-hop name-drop

Chain wants rappers to mention Big Mac

BY OREN YANIV and LAURA WILLIAMS
DAILY NEWS STAFF WRITERS

With names like Big Pooh, Big Daddy Kane, Big Rich Tha Don and Notorious B.I.G., "big" is already huge for rappers.
Now, McDonald's reportedly hopes to lure hip-hop artists to drop references to Big Macs into their rhymes.

Though it's not offering money upfront, the fast-food giant is willing to pay rappers $1 to $5 each time songs with the plug hit the radio, according to today's Advertising Age. McDonald's hopes to have its signature sandwich in several songs by summer, the mag says.

And it looks like the plan just might boost sales, some McDonald's customers said yesterday.

"If 50 Cent says so, they're gonna buy so many Big Macs," predicted Kai Davis, 27, a customer service rep and Jay-Z fan from the Bronx. "[Rappers] have a big influence."

"Anything they say, people are going to do," added 16-year-old Benji Lusena of Harlem.

But others said they weren't so easily led. "I usually don't use stuff just because somebody else uses it," said Pedro Rojas, 20, of Jersey City. "If you like the food, then that's about it."

Rappers have been pushing products gratis since Run DMC revived a flagging sneaker brand with its 1986 smash "My Adidas." Hip-hop artists have famously rapped about high-end brands like Cartier, Versace and Dom Perignon.

Sales of one French cognac went through the roof thanks to Busta Rhymes' "Pass the Courvoisier."

McDonald's isn't the only company now paying to break through to the hard-to-reach youth market. The marketing firm Maven Strategies, which McDonald's hired for the Big Mac project, got Seagram's gin mentioned - for a fee - in five raps last year, Ad Age says.

McDonald's has final approval over the Big Mac mentions, so perhaps the company won't want oversized pitchmen like Fat Joe. Decades ago, McDonald's dumped chubby Willard Scott as Ronald McDonald in favor of a leaner clown. Dem Franchise Boyz, on the other hand, might be the perfect spokesgroup for the 30,000-outlet chain.

Yo wassup? 50 Cent here. You know, after a long hard day of chillin in my crib with my homeys and ho's, nothing satisfies my hunger like a McDonald's extra value meal. To be honest, I don't know what I like more, shooting some punk-ass in the street, or enjoying a delicious Big Mac with some golden french fries...

dlemond · 03-28-2005, 03:41 PM

"If 50 Cent says so, they're gonna buy so many Big Macs," predicted Kai Davis, 27, a customer service rep and Jay-Z fan from the Bronx.

Wow, why not call rap fans mindless fools who let MILLIONAIRE rappers tell them what to do?

SURE, we all know 50 Cent still slums at Mickey Ds.

Yeah. Ok.

Hollow · 03-28-2005, 07:44 PM

it's already obvious. they've been making commercials and having rappers rap their stupid ****ing "i'm loving it" song. idiots. mcdonald's already makes a ton of money anyway, they don't need any stupid rappers helping them.

TJL · 03-28-2005, 09:20 PM

The one thing I really find funny about this is that McDonalds is trying to reach out to the "youth market."

Aren't they being sued by a bunch of kids who claim McDonald's made them fat?

Janice · 03-28-2005, 09:38 PM

There's no fear of Ronald MacDonald putting out a rap video, is there?

03-28-2005, 03:18 PM	#1
TJL Suburbanite Extrordinaire Forum Star Join Date: Dec 29, 2001 Location: New Jersey - the cradle of civilization Posts: 16,588	Bling Bling And Big Macs - I'm Lovin' it! McHip-hop name-drop Chain wants rappers to mention Big Mac BY OREN YANIV and LAURA WILLIAMS DAILY NEWS STAFF WRITERS With names like Big Pooh, Big Daddy Kane, Big Rich Tha Don and Notorious B.I.G., "big" is already huge for rappers. Now, McDonald's reportedly hopes to lure hip-hop artists to drop references to Big Macs into their rhymes. Though it's not offering money upfront, the fast-food giant is willing to pay rappers $1 to $5 each time songs with the plug hit the radio, according to today's Advertising Age. McDonald's hopes to have its signature sandwich in several songs by summer, the mag says. And it looks like the plan just might boost sales, some McDonald's customers said yesterday. "If 50 Cent says so, they're gonna buy so many Big Macs," predicted Kai Davis, 27, a customer service rep and Jay-Z fan from the Bronx. "[Rappers] have a big influence." "Anything they say, people are going to do," added 16-year-old Benji Lusena of Harlem. But others said they weren't so easily led. "I usually don't use stuff just because somebody else uses it," said Pedro Rojas, 20, of Jersey City. "If you like the food, then that's about it." Rappers have been pushing products gratis since Run DMC revived a flagging sneaker brand with its 1986 smash "My Adidas." Hip-hop artists have famously rapped about high-end brands like Cartier, Versace and Dom Perignon. Sales of one French cognac went through the roof thanks to Busta Rhymes' "Pass the Courvoisier." McDonald's isn't the only company now paying to break through to the hard-to-reach youth market. The marketing firm Maven Strategies, which McDonald's hired for the Big Mac project, got Seagram's gin mentioned - for a fee - in five raps last year, Ad Age says. McDonald's has final approval over the Big Mac mentions, so perhaps the company won't want oversized pitchmen like Fat Joe. Decades ago, McDonald's dumped chubby Willard Scott as Ronald McDonald in favor of a leaner clown. Dem Franchise Boyz, on the other hand, might be the perfect spokesgroup for the 30,000-outlet chain. Yo wassup? 50 Cent here. You know, after a long hard day of chillin in my crib with my homeys and ho's, nothing satisfies my hunger like a McDonald's extra value meal. To be honest, I don't know what I like more, shooting some punk-ass in the street, or enjoying a delicious Big Mac with some golden french fries...
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03-28-2005, 03:41 PM	#2
dlemond Hey, I know you. Moderator Forum Veteran Join Date: Dec 03, 2001 Location: New Jersey Posts: 6,751	"If 50 Cent says so, they're gonna buy so many Big Macs," predicted Kai Davis, 27, a customer service rep and Jay-Z fan from the Bronx. Wow, why not call rap fans mindless fools who let MILLIONAIRE rappers tell them what to do? SURE, we all know 50 Cent still slums at Mickey Ds. Yeah. Ok.
	__________________ Michael

03-28-2005, 07:44 PM	#3
Hollow Member Forum Superstar Join Date: Dec 16, 2001 Posts: 30,406	it's already obvious. they've been making commercials and having rappers rap their stupid ****ing "i'm loving it" song. idiots. mcdonald's already makes a ton of money anyway, they don't need any stupid rappers helping them.

03-28-2005, 09:20 PM	#4
TJL Suburbanite Extrordinaire Forum Star Join Date: Dec 29, 2001 Location: New Jersey - the cradle of civilization Posts: 16,588	The one thing I really find funny about this is that McDonalds is trying to reach out to the "youth market." Aren't they being sued by a bunch of kids who claim McDonald's made them fat?

03-28-2005, 09:38 PM	#5
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	There's no fear of Ronald MacDonald putting out a rap video, is there?