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Old 03-23-2005, 12:29 AM   #1
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Default Rock Radio Not Rolling

From Rolling Stone.com

Rock Radio Not Rolling

Stations dump rock format as audience declines

Just before midnight on February 24th, Y100, the last modern-rock station in Philadelphia, played the final notes of Pearl Jam's 1992 breakthrough hit "Alive" and faded to silence. When the music resumed a few minutes later, Y100 had become the Beat -- Philly's newest hip-hop station.

In the past six months, three other major-market rock stations have folded -- Washington, D.C.'s WHFS, Miami's WZBT and Houston's KLOL. And more closings are coming: At press time, New York's K-Rock is reportedly considering a format flip after morning-show DJ Howard Stern leaves for satellite radio in 2006. Ratings for rock radio have been in decline for at least six years, with audiences shrinking by nearly twenty percent. With urban and Hispanic formats increasing nationwide, rock is getting squeezed out.

In Y100's twelve years on the air, it helped break artists such as Beck, Weezer and Good Charlotte. When the station switched formats, Interpol's scheduled interview to promote a Philadelphia gig was canceled. "It's a huge blow for fans and for bands that Y100 closed and that other stations are closing," says Interpol manager Brandon Schmidt, a Philadelphia native. "To think that the sixth-largest radio market in the country has no place to play new bands is kind of hard to believe."

Mainstream rock has been hit the hardest: Album-oriented rock stations that rely on staples like Three Doors Down have seen listenership fall seventy percent since 1998. Meanwhile, stations that play harder bands like Godsmack and Alter Bridge haven't developed a larger audience. The poor numbers have left programmers complaining about the quality of recent music. "Some good new bands are getting airplay," says Dave Wellington, program director at Boston's WBCN, a station that plays a mix of modern and classic rock. "But nothing has really emerged as the new grunge, a single style that creates a massive radio movement."

Rock radio's larger struggle may have more to do with America's shifting demographics. Baby boomers, who fueled FM radio's rise in the 1970s, are aging beyond the twenty-four-to-fifty-five-year-old demographic that advertisers pay premium rates to reach. Rock listenership has fallen close to twenty percent in that demographic since 1998, according to Arbitron, which measures radio play.

Meanwhile, the Hispanic population became the county's largest minority population in 2003, and a February Arbitron report says Hispanic buying power is increasing at twice the rate of other demographics. Spanish-language radio ratings are up thirty percent since 1998. In September, Clear Channel -- which owns more than 1,200 radio stations -- announced plans to convert up to twenty-five stations to Spanish language by mid-2006. "The number-one TV station in most Hispanic markets is the Hispanic station," says Phil Quartararo, president of music marketing at EMI. "Radio broadcasters are applying the same theory. It's 'I've got three rock stations slicing up a ten percent market share, while forty-five percent of the population is Hispanic.'"

Finally, hip-hop and R&B have a stronghold on teens and young adults. Only six percent of teenagers are listening to rock at any given time, compared with nearly twenty percent listening to urban radio and forty percent listening to Top Forty radio stations, which are dominated by hip-hop and R&B.

Concert-biz and record-label executives worry that they're losing a key promotion avenue for rock. Electric Factory Concerts in Philadelphia, a frequent Y100 advertiser, promoted recent shows by Franz Ferdinand and My Chemical Romance on the station. "Y100 really tapped into a community feeling," says Electric Factory's Jim Sutcliffe. Adds RCA vice president Richard Sanders, "A Top Twenty market that doesn't have a modern-rock station hurts us. There's nothing like getting thirty or forty spins on a radio station to sell records."

Rock radio stations might be changing formats just as the music is beginning a renaissance. A new wave of bands including the Killers, Modest Mouse and Franz Ferdinand are gaining play on stations across the country. "Five years ago, I stopped listening to radio completely," says Franz Ferdinand bassist Bob Hardy. "Now there's dozens of new bands I'm keen to hear. It's all just part of the natural cycle of music."

Rock fans are fighting for their stations. In Houston and D.C., listeners raised such a ruckus that the stations returned to the air, albeit with weaker signals elsewhere on the dial. Now Philadelphia's rock fans are mounting their own battle online at Y100rocks.com, teaming with former station employees to stream alternative rock twenty-four hours a day. One listener, seventeen-year-old Ben Kennerly, set up an online message board, which was flooded with 40,000 posts in its first week. "I've been listening to the station since I was twelve," says Kennerly. "It's worth fighting for." Another listener, thirty-nine-year-old Richard Cardona, donated nearly $3,000 worth of Web-site development. "I'm hoping we can get a station with lower ratings to flip their format and play what Y100 is playing online now," says Cardona. "People ought to be able to hear rock on the radio."


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Old 03-23-2005, 01:21 AM   #2
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BRING BACK ROCK RADIO!!!!!!! DEATH TO TRENDOIDS!!!!!!!
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Old 03-23-2005, 09:52 AM   #3
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Rock and Roll Ain't Noise Pollution
AC/DC
from Back in Black, 1980

All right

Hey there, all you middle men
Throw away your fancy clothes
And while you're out there sittin' on a fence
So get off your ass and come down here
'Cause rock 'n' roll ain't no riddle man
To me it makes good, good sense

Good sense
Ow
Oooh yeah

Heavy decibels are playing on my guitar
We got vibrations coming up from the floor
We're just listening to the rock that's giving too much noise
Are you deaf, you wanna hear some more

We're just talkin' about the future
Forget about the past
It'll always be with us
It's never gonna die, never gonna die

Rock 'n' roll ain't noise pollution
Rock 'n' roll ain't gonna die
Rock 'n' roll ain't noise pollution
Rock 'n' roll it will survive

Yes it will, ha ha ha ha

I took a look inside your bedroom door
You looked so good lying on your bed
Well, I asked you if you wanted any rhythm and love
You said you wanna rock 'n' roll instead

We're just talkin' about the future
Forget about the past
It'll always be with us
It's never gonna die, never gonna die

Rock 'n' roll ain't noise pollution
Rock 'n' roll ain't gonna die
Rock 'n' roll ain't no pollution
Rock 'n' roll is just rock 'n' roll

Oh Rock 'n' roll ain't noise pollution
Rock 'n' roll ain't gonna die
Rock 'n' roll ain't no pollution
Rock 'n' roll ain't gonna die

Rock 'n' roll ain't no pollution
Rock 'n' roll it'll never die

Rock 'n' roll ain't no pollution
Rock 'n' roll
Oh
Rock 'n' roll is just rock 'n' roll

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Old 03-23-2005, 12:58 PM   #4
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the problem is, rock radio has been searching and searching for "the next big thing" and it never works. Maroon 5 are big, but they are really way too pop to qualify, 3 Doors Down are big, but they are way too corporate sounding (and the whole grunge movement was against corporate rock). In the past, people have expected bands like The Hives, The Vines, White Stripes, The Strokes to take off, and only The White Stripes had any real success, but even then, it wasn't anywhere enough to qualify them as "the next Nirvana" or "the next Guns N' Roses".

Compare this to the UK, where rock music dominates, I blame it mostly on radio programmers who are more willing to spin crap like Three Doors Down instead of a band like Franz Ferdinand which has the talent, but aren't mainstream sounding enough. But all in all, that is funny because Nirvana weren't "mainstream sounding enough" for 1991 standards, yet radio still played them.
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Old 03-23-2005, 04:38 PM   #5
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No one wants to admit this, but rock radio has become too white and too male, while the country at large is becoming less so. Meanwhile, Echo Boomers see rock as the music of their tragically unhip Boomer parents. They're purging rock from the charts the way the Boomers purged big-band jazz.
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I don't really get out a lot. When I do go out, I couldn't be happier. I love being in a nice milieu. I'm as happy as a clam. Just as long as I'm not in some club playing hip-hop. You hear that sort of thing in a lot of places. That's not my milieu. Rock and roll is good-time music. I love rock. So did my parents.
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Old 03-23-2005, 07:46 PM   #6
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Around the Dial
The Kinks

Radios of the world are tuning in tonight,
Are you on the dial, are you tuned in right?
One of our D.J.'s is missing.
Are you listening?
Are you listening to me?
Can you hear me?
Can you hear me clearly?
Around the dial.

I've been around the dial so many times,
But you're not there.
Somebody tells me that you've been taken off the air.
Well, you were my favorite D.J.,
Since I can't remember when.
You always played the best records,
You never followed any trend.
F.M., A.M. where are you?
You gotta be out there somewhere on the dial.
On the dial.

(Are you ready) We're going 'round the dial,
(Are you listening) Around the dial,
(Are you tuned in) Around the dial,
(Are you searchin') Around the dial.
F.M., A.M. where are you?
You gotta be out there somewhere on the dial.
On the dial.

Where did you go Mr. D.J.?
Did they take you off the air?
Was it something that you said to the corporation guys upstairs?
It wasn't the pressure,
You never sounded down.
It couldn't be the ratings,
You had the best in town.
Somehow I'm gonna find ya, track you down.
Gonna keep on searchin',
Around and around and 'round and 'round...

(They're searchin') Around the dial,
(They're listenin') Around the dial,
(Poor station) The best in town,
(Poor D.J.) Who never let us down.
While the critics kept on knocking you,
You just kept on rocking around the dial.
Around the dial.

I've been searchin' for you on my radio.
This time your station really must have gone underground
Somebody said you had a minor nervous breakdown.
Was it something that you heard,
Or something that you saw,
That made you lose your mind,
Did you lose control.
Did you step out of line?
If you're there, give us a sign.

I can't believe that you've been taken off the air.
Think I'll sell my radio now that you're not there.
You never gave in to fashion,
You never followed any trends,
All the record bums tried to hack you up,
But you were honest to the end.
Gonna keep my radio on,
'Till I know just what went wrong.
The answers out there somewhere on the dial.
On the dial.

Can you hear me (around the dial)
Are you listenin' (around the dial)
Are you out there (around the dial)
Can you hear me?
Around the dial.
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Old 03-23-2005, 10:58 PM   #7
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Quote:
Originally Posted by BuffySlayer79
the problem is, rock radio has been searching and searching for "the next big thing" and it never works. Maroon 5 are big, but they are really way too pop to qualify, 3 Doors Down are big, but they are way too corporate sounding (and the whole grunge movement was against corporate rock). In the past, people have expected bands like The Hives, The Vines, White Stripes, The Strokes to take off, and only The White Stripes had any real success, but even then, it wasn't anywhere enough to qualify them as "the next Nirvana" or "the next Guns N' Roses".

Compare this to the UK, where rock music dominates, I blame it mostly on radio programmers who are more willing to spin crap like Three Doors Down instead of a band like Franz Ferdinand which has the talent, but aren't mainstream sounding enough. But all in all, that is funny because Nirvana weren't "mainstream sounding enough" for 1991 standards, yet radio still played them.
Isn't it funny that for America inventing rock and roll, it's been BRITAIN that gave us the best of it, the Beatles, the Stones, the Who, Led Zeppelin, Black Sabbath, Deep Purple, The Clash, Iron Maiden, Judas Priest, and Oasis? And don't forget Saxon.
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Old 03-23-2005, 11:05 PM   #8
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Quote:
Originally Posted by Captain ABlairica
Isn't it funny that for America inventing rock and roll, it's been BRITAIN that gave us the best of it, the Beatles, the Stones, the Who, Led Zeppelin, Black Sabbath, Deep Purple, The Clash, Iron Maiden, Judas Priest, and Oasis? And don't forget Saxon.

No different from Henry Ford and Alfred E. Sloan revoultionizing automobile production in Detroit, only to see the Germans and Japanese end up making the best cars! (And although no one wants to admit it, internal combustion engines, diesel power, mutliple-valve engines, overhead camshafts, and other innovations were conceived elsewhere - and not in Detroit.)
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Old 03-23-2005, 11:08 PM   #9
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And we CAN'T forget Jethro Tull, Yes, FAMILY, and Pink Floyd. And Motorhead.
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Old 03-23-2005, 11:17 PM   #10
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Quote:
Originally Posted by Captain ABlairica
And we CAN'T forget Jethro Tull, Yes, FAMILY, and Pink Floyd. And Motorhead.

We especially can't forget FAMILY. Hats off to Chappo and Charlie (Roger Chapman and Charlie WHitney)!

And hats off to Roy Harper, too!
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Old 06-10-2015, 11:31 PM   #11
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I was looking for another old thread and I found this. My God, the state of rock radio has gotten WORSE since 2005!
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Old 06-11-2015, 02:37 AM   #12
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Please define "corporate sounding".

Ed.
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Old 06-11-2015, 12:52 PM   #13
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Quote:
Originally Posted by Edward216
Please define "corporate sounding".

Ed.
Rock that sounds "corporate" is any rock that sounds anonymous, bland, unexciting, and calculated. Bands like Joruney in the 1980s and 3 Doors Down in the 2000s made competent, professional rock records that may have sounded good over the radio but offered nothing new musically or nothing that was emotionally honest. It's obvious that listeners have been trying to get way from bland, soulless music like that, but rock and roll seems to be unable to break out of that vibe these days.
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Old 06-11-2015, 02:07 PM   #14
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In Los Angeles the station KROQ still plays rock but it's the newer stuff like Green Day, Linkin Park, Foo Fighters, I don't particularly like those bands but it's better than them playing Hip Hop/R&B.

The good thing about living in LA is because it's such a huge city that there's a lot of music stations that play a lot of variety so I can find the occasional station that still plays classics from my youth the 1980's.
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Old 06-11-2015, 06:45 PM   #15
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Thumbs down

I try to listen to KISW some more in Seattle, and there is very little compelling about "rock". In fact, I couldn't believe it, but they actually started playing a RAP song in their prime-time hours!! Not a "rapcore" song, but a rap-type RAP song which sounded like Cypress Hill or whatever.

I think that radio programmers have no imagination and are chasing the "almighty" dollar. I find nothing appealing in the least about rap. It's just another over-bloated trend to make white kids sound all "look-at-me-I'm-so-thuggish".

At least KISW has MetalShop on Saturday nights. And there's KNAC.com.
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