Nick@Nite's Highest Rated Quarter Ever; TV Land's Brady Reunion Scores!

[Pavan]

NICK AT NITE SOARS TO RECORD-BREAKING VIEWERSHIP LEVELS WITH

MOST-WATCHED QUARTER EVER IN ITS HISTORY

Network #1 Basic Cable Net Among Core Demo, Adults 18-49, for Third Quarter '04

First Original Animated Series Fatherhood, New Acquisitions Fuel Record-Breaking Quarter

Santa Monica, CA, September 28, 2004 -Nick at Nite completed Third Quarter '04 with record-breaking audience levels, recording its most-watched quarter in the network's nearly 20-year history. According to Nielsen Media Research (6/28/04-9/26/04), Nick at Nite averaged 1.4 million total viewers, a rise of +23% over last year and finished the quarter as the number-one basic cable net in its core demo, Adults 18-49, posting a 0.6/638,000, a +20% increase in rating and +19% in delivery over 2003.

Nick at Nite's two newest acquisitions - The Fresh Prince of Bel Air and Who's The Boss? -- as well as the network's first-ever original animated series, Fatherhood (Tuesdays, 9 p.m. all times ET/PT) all contributed to the network's success. Fatherhood, which now averages over 1.6 million viewers, is the network's number-one program among total viewers since its June launch. On the acquired programming front, The Fresh Prince of Bel Air premiered on 9/13 and since its launch, has averaged a 0.8/824,000, lifting +14% in rating and +21% in delivery from last year. The launch marathon showcase, (9/13-9/16, 9 p.m.-6 a.m. ET/PT) averaged a 0.7/787,000 among A18-49, a strong +62% increase in delivery over last year's average, making it the most-watched week in network history among Nick at Nite's core demo and total viewers. Also, among A18-49, the network improved its rating over the same week last year by a healthy +40%. Who's The Boss? , which launched in June, finished the quarter with a 0.6/608,000 representing a +20% rise in rating and +13% gain in delivery over last year's channel average. The program garnered over 1.3 million total viewers, +18% higher than last year's network average. Ratings for Who's the Boss? are for 9:30 p.m. and other airings. It currently airs at 1:00 a.m. ET/PT.

"Nick at Nite is continuing to fire on all cylinders as we continue to set record-breaking numbers and retain our status as the number one net in our target Adults audience," explains Larry W. Jones, President, TV Land and Nick at Nite. "Viewers are not only embracing our proven roster of hits, but our first ever original, Fatherhood, is on track to be a classic as well."













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HERE'S THE STORY:

TV LAND'S ORIGINAL SPECIAL,

STILL BRADY...AFTER ALL THESE YEARS, DRAWS NET'S HIGHEST AUDIENCE LEVELS FOR ORIGINAL TELECAST AMONG A25-54

Reunion Special Scores Triple-Digit Demo Increases

Santa Monica, CA, September 28, 2004 - Nearly 1.5 million total viewers welcomed America's favorite TV family, The Brady Bunch, back into their homes after 35 years for TV Land's original one-hour special, Still Brady...After All These Years on Sunday, September 26 (10 p.m. all times ET/PT). The telecast, part of TV Land's 48-hour weekend marathon marking the 35th anniversary of The Brady Bunch, increased total audience levels by +186% over last year's time period. Among TV Land's target demo of Adults 25-54, the special scored a 1.1/1 million, marking a strong +175% increase in rating and +203% in delivery over last year's time period - recording the network's highest audience levels for an original telecast among its target A25-54 audience.

The 48-hour marathon weekend (9/25-9/26/04), posted a 0.5/464,000 among A25-54, a +67% rise in delivery and a +53% increase in rating over last year. The weekend featured the very first episode of The Brady Bunch at 8 p.m. that Sunday, 35 years to the minute that the series initially premiered on television, the unforgettable three-part episode of The Bradys in Hawaii and other memorable episodes. The marathon increased audience levels by +34% over last year, averaging 760,000 total viewers.

Hosted by Jenny McCarthy, Still Brady...After All These Years featured rarely seen home movies, current interviews with the show's surviving cast members -- who discussed their favorite episodes -- and showcased several of the series' most memorable moments, celebrity guest stars and popular storylines. The special was executive produced for TV Land by Lloyd Schwartz and Sherwood Schwartz, the creator and executive producer of the original enduring sitcom along with Sal Maniaci, Vice President, Development and Production, TV Land and Michael Petok.

Encore presentations of Still Brady...After All These Years will air on TV Land on Wednesday, September 29 at 10 p.m., Thursday, September 30 at 9 p.m., Friday, October 1 at 5 p.m., Saturday, October 2 at 8 p.m and Sunday, October 3 at 3 p.m. and 11 p.m. Additional repeat dates for the telecast can be found on tvland.com .

[dawsongirl]

And Entertainment Weekly said that Brady Special was awful.

[James]

Hooray for The Brady Bunch!!!

[spunkygirl]

Originally posted by dawsongirl
And Entertainment Weekly said that Brady Special was awful.

Shows what they know, I loved it

Yeah I'm glad the Brady Bunch did so well, I watched as much of the marathon as I could, I'd love to see another one soon

[spunkygirl]

Originally posted by pavanbadal
NICK AT NITE SOARS TO RECORD-BREAKING VIEWERSHIP LEVELS WITH



Nick at Nite's two newest acquisitions - The Fresh Prince of Bel Air and Who's The Boss? -- as well as the network's first-ever original animated series, Fatherhood (Tuesdays, 9 p.m. all times ET/PT) all contributed to the network's success. Fatherhood, which now averages over 1.6 million viewers, is the network's number-one program among total viewers since its June launch. On the acquired programming front, The Fresh Prince of Bel Air premiered on 9/13 and since its launch, has averaged a 0.8/824,000, lifting +14% in rating and +21% in delivery from last year. The launch marathon showcase, (9/13-9/16, 9 p.m.-6 a.m. ET/PT) averaged a 0.7/787,000 among A18-49, a strong +62% increase in delivery over last year's average, making it the most-watched week in network history among Nick at Nite's core demo and total viewers. Also, among A18-49, the network improved its rating over the same week last year by a healthy +40%. Who's The Boss? , which launched in June, finished the quarter with a 0.6/608,000 representing a +20% rise in rating and +13% gain in delivery over last year's channel average. The program garnered over 1.3 million total viewers, +18% higher than last year's network average. Ratings for Who's the Boss? are for 9:30 p.m. and other airings. It currently airs at 1:00 a.m. ET/PT.

Stupid question, if I'm reading this right, does this mean Who's the Boss? is doing well on N@N?

[PZelda]

Yeah! Yeah! BRADY BUNCH!!!!!!!!!!!

[Pavan]

Originally posted by Angela Micelli
Stupid question, if I'm reading this right, does this mean Who's the Boss? is doing well on N@N?

It did decent when it aired at 10 p.m., not Cosby Show like, but still decent.

[barwars]

Originally posted by dawsongirl
And Entertainment Weekly said that Brady Special was awful.

It was.
Jenny McCarthy was a terrible choice for host.
She was obnoxious and unattractive.

As for the "Bradys" themselves.... I liked it.

[JT]

The Brady marathon renewed my interest in the show (a show that I once HATED and DESPISED).

I do have to say that Jenny McCarthy was kinda odd throughout the special. Seemed to be too hyper...I think some of the Bradys were quite scared and/or embarrassed of/by her...

[EmoJoe]

WTB? did well for Nick@Nite..thank god..now we cant hear people saying "WTB? does horribly on N@N...of course its a bad show."

And To Brady Bunch!

[EmoJoe]

Originally posted by pavanbadal


Nick at Nite's two newest acquisitions - The Fresh Prince of Bel Air and Who's The Boss? -- as well as the network's first-ever original animated series, Fatherhood (Tuesdays, 9 p.m. all times ET/PT) all contributed to the network's success. Fatherhood, which now averages over 1.6 million viewers, is the network's number-one program among total viewers since its June launch. On the acquired programming front, The Fresh Prince of Bel Air premiered on 9/13 and since its launch, has averaged a 0.8/824,000, lifting +14% in rating and +21% in delivery from last year. The launch marathon showcase, (9/13-9/16, 9 p.m.-6 a.m. ET/PT) averaged a 0.7/787,000 among A18-49, a strong +62% increase in delivery over last year's average, making it the most-watched week in network history among Nick at Nite's core demo and total viewers. Also, among A18-49, the network improved its rating over the same week last year by a healthy +40%. Who's The Boss? , which launched in June, finished the quarter with a 0.6/608,000 representing a +20% rise in rating and +13% gain in delivery over last year's channel average. The program garnered over 1.3 million total viewers, +18% higher than last year's network average. Ratings for Who's the Boss? are for 9:30 p.m. and other airings. It currently airs at 1:00 a.m. ET/PT.

"Nick at Nite is continuing to fire on all cylinders as we continue to set record-breaking numbers and retain our status as the number one net in our target Adults audience," explains Larry W. Jones, President, TV Land and Nick at Nite. "Viewers are not only embracing our proven roster of hits, but our first ever original, Fatherhood, is on track to be a classic as well."












miered on television, the unforgettable three-part episode of The Bradys in Hawaii and other memorable episodes. The marathon increased audience levels by +34% over last year, averaging 760,000 total viewers.

Hosted by Jenny McCarthy, Still Brady...After All These Years featured rarely seen home movies, current interviews with the show's surviving cast members -- who discussed their favorite episodes -- and showcased several of the series' most memorable moments, celebrity guest stars and popular storylines. The special was executive produced for TV Land by Lloyd Schwartz and Sherwood Schwartz, the creator and executive producer of the original enduring sitcom along with Sal Maniaci, Vice President, Development and Production, TV Land and Michael Petok.

Encore presentations of Still Brady...After All These Years will air on TV Land on Wednesday, September 29 at 10 p.m., Thursday, September 30 at 9 p.m., Friday, October 1 at 5 p.m., Saturday, October 2 at 8 p.m and Sunday, October 3 at 3 p.m. and 11 p.m. Additional repeat dates for the telecast can be found on tvland.com .

WTB? at 9:30 PM? Am I missing something?

[EmoJoe]

So is Roseanne 2nd, Cosby Show 3rd, Full House 4th, and Whos the Boss? 5th?

(not counting Fatherhood)

[Jack Be Quick 101]

i'm so happy to hear the brady bunch reunion special did well for tv land. i watched the special and i loved it. i always wanted to be brady. lol

[jayman75]

Originally posted by JT
I do have to say that Jenny McCarthy was kinda odd throughout the special. Seemed to be too hyper...I think some of the Bradys were quite scared and/or embarrassed of/by her...

Ditto from me. Jenny McCarthy was not the right choice. She pushed Maureen a bit too much about her mother's passing (which happened the week before, I recall). Plus, I read that Eve was kind of snobby during rehearsals. She kind of distanced herself from the others. It was good to see them all back, but yet it wasn't what it could have been... a really meaningful show.