Mr. Wendy's - Sitcoms Online Message Boards

Elaine Benes · 06-24-2004, 10:51 PM

He looks so familiar was he on Seinfeld? He looks like somebody on the show. I'm thinking the man with a cane that stepped on Elaine's toe. I could be wrong, but I just saw that episode of The Dinner Party and that sure looks like the guy who is in all those Wendy's restaurant commercials as the "unofficial" spokesperson for Wendy's. Help please.

sinatrastar · 06-25-2004, 10:09 AM

That is him, Mr. Wendy's is the cane meister. I never would have made that connection.

http://www.sillyroger.com/

Brian Damage · 06-25-2004, 10:14 AM

And his dog's name is Cosmo

Seinatra · 11-05-2004, 11:58 PM

http://hosted.ap.org/dynamic/stories...MPLATE=DEFAULT

Wendy's Fires Its'Unoffical Spokesperson'

DES MOINES, Iowa (AP) -- Goodbye, Mr. Wendy. The fast-food chain's management canned the man they referred to as the brand's "unofficial spokesperson" after dismal reviews of the advertising campaign that featured him.

"We believe a lousy family-focused advertising campaign featuring 'Mr. Wendy' misses the mark," said John Ivankoe of J.P. Morgan Securities Inc. in a report last month.

Peter Oakes of Piper Jaffray criticized "Mr. Wendy" ads for "showcasing his character at the expense of highlighting the food (and) has made Wendy's a bit more vulnerable of late."

Wendy's International, Inc., based in Dublin, Ohio, and advertising agency McCann Erickson announced Thursday that "Mr. Wendy" won't be seen after the end of the month.

"While decisions are still being made about new creative, food has always been the hero at Wendy's, and we're going to make sure that comes through loud and clear," Wendy's marketing executive Don Calhoon said.

In seeking a credible spokesperson, Wendy's faces a difficult marketing dilemma: What to do when your longtime, likable pitchman - in this case it was company founder Dave Thomas - dies?

Thomas passed away nearly three years ago, after appearing in commercials for about 13 years.

For a while, the company decided against a replacement. Instead, it concentrated on letting its food sell itself.

But this past February it introduced "Mr. Wendy." Played by TV character actor Roger Eschbacher, the character was supposed to be what Brand Week called "a well-meaning regular fellow whose passion for food makes him sometimes intrusive."

Commercials showed him in various places - a shopping mall's food court, a party, in a homeowner's yard - where he would question what various people were eating and tout a Wendy's alternative.

At the mall, for example, "Mr. Wendy" uses a bullhorn to criticize the salads some are eating, saying, "Salad's not supposed to be brown. Go to Wendy's." His "wife" apologizes to the startled onlookers.

Asked during a recent conference call by one analyst whether the company was rethinking its advertising in light of sales slippage, chief executive Jack Schuessler replied, "Any campaign you tend to tweak it from time to time ... and I suspect we'll tweak Mr. Wendy."

Talk about understatement.

Shares of Wendy's closed Friday at $34.99, down 42 cents, or 1.2 percent, on the New York Stock Exchange.

slackermonkey · 11-06-2004, 02:22 AM

Mr. Wendy always scared me in the commercials. I don't know what it is about him.

Seinatra · 11-06-2004, 11:48 PM

I thought some of them were funny, they didn't make me long for some Wendy's though.

Jenna xox · 11-10-2004, 11:27 PM

THAT IS HORRIBLE NEWS!!!! I guess my frigin commercial won't air after all.

06-24-2004, 10:51 PM	#1
Elaine Benes Vixxxen Senior Member Join Date: Oct 23, 2003 Location: NYC Posts: 1,333	Mr. Wendy's He looks so familiar was he on Seinfeld? He looks like somebody on the show. I'm thinking the man with a cane that stepped on Elaine's toe. I could be wrong, but I just saw that episode of The Dinner Party and that sure looks like the guy who is in all those Wendy's restaurant commercials as the "unofficial" spokesperson for Wendy's. Help please.

06-25-2004, 10:09 AM	#2
sinatrastar Indian Summer Forum Veteran Join Date: Jul 22, 2003 Location: 78 W 86th St. Apt 3E Posts: 6,027	Good Spot Elaine That is him, Mr. Wendy's is the cane meister. I never would have made that connection. http://www.sillyroger.com/

11-05-2004, 11:58 PM	#4
Seinatra Member Senior Member Join Date: Aug 29, 2004 Location: Gran Chaco Posts: 1,840	Jenna - Here is Your Big Chance to Move Up http://hosted.ap.org/dynamic/stories...MPLATE=DEFAULT Wendy's Fires Its'Unoffical Spokesperson' DES MOINES, Iowa (AP) -- Goodbye, Mr. Wendy. The fast-food chain's management canned the man they referred to as the brand's "unofficial spokesperson" after dismal reviews of the advertising campaign that featured him. "We believe a lousy family-focused advertising campaign featuring 'Mr. Wendy' misses the mark," said John Ivankoe of J.P. Morgan Securities Inc. in a report last month. Peter Oakes of Piper Jaffray criticized "Mr. Wendy" ads for "showcasing his character at the expense of highlighting the food (and) has made Wendy's a bit more vulnerable of late." Wendy's International, Inc., based in Dublin, Ohio, and advertising agency McCann Erickson announced Thursday that "Mr. Wendy" won't be seen after the end of the month. "While decisions are still being made about new creative, food has always been the hero at Wendy's, and we're going to make sure that comes through loud and clear," Wendy's marketing executive Don Calhoon said. In seeking a credible spokesperson, Wendy's faces a difficult marketing dilemma: What to do when your longtime, likable pitchman - in this case it was company founder Dave Thomas - dies? Thomas passed away nearly three years ago, after appearing in commercials for about 13 years. For a while, the company decided against a replacement. Instead, it concentrated on letting its food sell itself. But this past February it introduced "Mr. Wendy." Played by TV character actor Roger Eschbacher, the character was supposed to be what Brand Week called "a well-meaning regular fellow whose passion for food makes him sometimes intrusive." Commercials showed him in various places - a shopping mall's food court, a party, in a homeowner's yard - where he would question what various people were eating and tout a Wendy's alternative. At the mall, for example, "Mr. Wendy" uses a bullhorn to criticize the salads some are eating, saying, "Salad's not supposed to be brown. Go to Wendy's." His "wife" apologizes to the startled onlookers. Asked during a recent conference call by one analyst whether the company was rethinking its advertising in light of sales slippage, chief executive Jack Schuessler replied, "Any campaign you tend to tweak it from time to time ... and I suspect we'll tweak Mr. Wendy." Talk about understatement. Shares of Wendy's closed Friday at $34.99, down 42 cents, or 1.2 percent, on the New York Stock Exchange.

11-06-2004, 02:22 AM	#5
slackermonkey the big yellow joint Senior Member Join Date: Oct 05, 2004 Location: Earth Posts: 1,779	Mr. Wendy always scared me in the commercials. I don't know what it is about him.
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06-25-2004, 10:14 AM	#3
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	And his dog's name is Cosmo

11-06-2004, 11:48 PM	#6
Seinatra Member Senior Member Join Date: Aug 29, 2004 Location: Gran Chaco Posts: 1,840	I thought some of them were funny, they didn't make me long for some Wendy's though.

11-10-2004, 11:27 PM	#7
Jenna xox Drinks on me! Occasional Poster Join Date: Oct 26, 2004 Location: on the runway! Posts: 69	THAT IS HORRIBLE NEWS!!!! I guess my frigin commercial won't air after all.