Mary-Kate & Ashley New York Minute's Bomb - Sitcoms Online Message Boards

bschmale1113 · 05-09-2004, 06:29 PM

HOLLYWOOD (Box Office Mojo) – New York Minute's title turned out to be a self-fulfilling prophecy of how long the picture will last in multiplexes.

After much ado about their media empire and admirable personal fortune, made-for-home-video stars The Olsen Twins failed to register theatrically, bowing to an estimated $6.2 million at 3,006 theaters, 83% of its audience being girls under age 11 according to distributor Warner Bros.' research. That's far less than last year's girl-targeted summer opener The Lizzie McGuire Movie ($17.3 million) or even Warner Bros.' What a Girl Wants ($11.4 million), which was also directed by New York Minute's Dennie Gordon.

New York Minute will sell fewer tickets than the Olsen's big screen debut, 1995's It Takes Two (also released by Warner Bros.) That picture bowed to $5.6 million (or $7.9 million adjusted) at 1,581 theaters compared to Minute's 3,006. It went on to gross $19.5 million (or $27.5 million adjusted). Minute headed for $19 million at the very most by the end of its run, which will make it the lowest grossing movie ever to play at over 3,000 theaters (stripping Battlefield Earth of that claim to infamy with its $21.5 million tally).

Throw another casualty onto the pile of fizzling girl movies this year. 'New York Minute' repeated the same mistakes (that Mean Girls avoided), chief among them no foundation in reality. Here it was not only unrelatable fantasy, but a trailer that didn't even convey the movie's premise coherently (with the non sequitur inclusion of Eugene Levy as an overzealous truancy officer that takes too much explanation time and still doesn't quite make sense). It doesn't help the Olsen cause that only their devoted young fans can tell which one is Ashley and which one Mary-Kate -- the star personae have to be distinct and engaging before people can begin to overlook what the movie is about.

To be fair to the Olsens, the "twins" thing is both a blessing and a curse now and as they grow older. It's been lucrative on video, in merchandising, etc. where its young girl appeal is adequate but a mass audience isn't necessary. Versatility is inherently limited as it's always going to be about "the twins," putting the Olsens at a distinct disadvantage in movies compared to singular starlets like Lindsay Lohan and Hilary Duff. Of course, the Olsens could try going back to their Full House roots and both play one part. Or maybe one retires so that the other may go on…

musicradio77 · 05-09-2004, 07:03 PM

I know "New York Minute" was a bomb.

I went to the Lyceum Cinemas in Red Hook that afternoon and I saw "New York Minute", it was just an overrated movie, that's not too bad.

ilovethe80s · 05-09-2004, 09:55 PM

I didn't see "New York Minute" I liked Mary Kate and Ashley when they were younger but now they seem different grown up i still sort of like them i think i wanna see "Mean Girls" instead it looks really funny.

EmoJoe · 05-11-2004, 04:19 PM

Quote:

Originally posted by BrooklynGuy78
I know "New York Minute" was a bomb. I went to the Lyceum Cinemas in Red Hook that afternoon and I saw "New York Minute", it was just an overrated movie, that's not too bad.

It wasnt good?

Brent88 · 05-11-2004, 11:47 PM

As I expected.

Sorry, I'm not surprised here.

Less money in the theaters mean less copies in the video rental store when it comes out on VHS/DVD as well.

05-09-2004, 06:29 PM	#1
bschmale1113 Member Frequent Poster Join Date: Jan 05, 2004 Location: Stirling NJ Posts: 440	Mary-Kate & Ashley New York Minute's Bomb HOLLYWOOD (Box Office Mojo) – New York Minute's title turned out to be a self-fulfilling prophecy of how long the picture will last in multiplexes. After much ado about their media empire and admirable personal fortune, made-for-home-video stars The Olsen Twins failed to register theatrically, bowing to an estimated $6.2 million at 3,006 theaters, 83% of its audience being girls under age 11 according to distributor Warner Bros.' research. That's far less than last year's girl-targeted summer opener The Lizzie McGuire Movie ($17.3 million) or even Warner Bros.' What a Girl Wants ($11.4 million), which was also directed by New York Minute's Dennie Gordon. New York Minute will sell fewer tickets than the Olsen's big screen debut, 1995's It Takes Two (also released by Warner Bros.) That picture bowed to $5.6 million (or $7.9 million adjusted) at 1,581 theaters compared to Minute's 3,006. It went on to gross $19.5 million (or $27.5 million adjusted). Minute headed for $19 million at the very most by the end of its run, which will make it the lowest grossing movie ever to play at over 3,000 theaters (stripping Battlefield Earth of that claim to infamy with its $21.5 million tally). Throw another casualty onto the pile of fizzling girl movies this year. 'New York Minute' repeated the same mistakes (that Mean Girls avoided), chief among them no foundation in reality. Here it was not only unrelatable fantasy, but a trailer that didn't even convey the movie's premise coherently (with the non sequitur inclusion of Eugene Levy as an overzealous truancy officer that takes too much explanation time and still doesn't quite make sense). It doesn't help the Olsen cause that only their devoted young fans can tell which one is Ashley and which one Mary-Kate -- the star personae have to be distinct and engaging before people can begin to overlook what the movie is about. To be fair to the Olsens, the "twins" thing is both a blessing and a curse now and as they grow older. It's been lucrative on video, in merchandising, etc. where its young girl appeal is adequate but a mass audience isn't necessary. Versatility is inherently limited as it's always going to be about "the twins," putting the Olsens at a distinct disadvantage in movies compared to singular starlets like Lindsay Lohan and Hilary Duff. Of course, the Olsens could try going back to their Full House roots and both play one part. Or maybe one retires so that the other may go on…

05-09-2004, 07:03 PM	#2
musicradio77 Disney Expert Forum Veteran Join Date: Jul 14, 2003 Location: Brooklyn, NY USA Posts: 6,475	I know "New York Minute" was a bomb. I went to the Lyceum Cinemas in Red Hook that afternoon and I saw "New York Minute", it was just an overrated movie, that's not too bad.
	__________________ Musicradio77 Productions

05-09-2004, 09:55 PM	#3
ilovethe80s Member Forum Veteran Join Date: Dec 28, 2002 Location: MA Posts: 6,973	I didn't see "New York Minute" I liked Mary Kate and Ashley when they were younger but now they seem different grown up i still sort of like them i think i wanna see "Mean Girls" instead it looks really funny.

05-11-2004, 11:47 PM	#5
Brent88 Member Forum Star Join Date: Aug 01, 2003 Location: Alabama Posts: 16,174	As I expected. Sorry, I'm not surprised here. Less money in the theaters mean less copies in the video rental store when it comes out on VHS/DVD as well.