How did the General Foods International Coffees commercials get their start on TV?

[Hawkee]

I often wondered how General Foods International Coffees commercials got their start on TV? Was General Foods hoping that these new at-the time coffees would attract customers to try them or was General Foods trying to get the new customers to try these coffees by developing their commercials to attract the new coffee drinkers? Another thing I cannot figure out is how General Foods developed the jingle/slogan "Celebrate The Moments Of Your Life" for the International Coffees commercials? I basically think General Foods thought that slogan would sell more coffees. And by using celebrities like actress Carol Lawrence and other famous stars in the commercials General Foods knew how to market a winning coffee line. My mother is a fan of General Foods International Coffees and likes the many coffees they have

[Hawkee]

My mom has been a fan of General Foods International Coffees for a long time and every time I see the commercials it makes me think of Mom and her favorite General Foods International Coffee is French Vanilla Cafe and I seriously think by judging by the launch of these coffees and the commercials General Foods wanted to appeal to the older crowd especially those who liked fancy coffees. I think that by using the slogan "Celebrate The Moments Of Your Life" in the commercials really helped the sales of General Foods International Coffees and if you look at the newer commercials of General Foods International Coffees they don't use the classic slogan anymore and are different. But General Foods knew from these commercials that these coffees would be a worldwide bestseller and by constantly adding new flavors General Foods International Coffees continues to be a big seller today