Why are we seeing Mother's Day commercials early this year? Isn't it too early?

[Hawkee]

I've noticed that this year as soon as one holiday ends we start seeing commercials for the next upcoming holiday already and to me this is way too early. We had Easter weeks ago and now Mother's Day commercials have already begun being seen on TV. Is this because people expect Mother's Day 2026 to become big for stores this year? Or is it because Mother's Day is the second biggest holiday next to Christmas in TV commercials. Because I have seen commercials for Amazon and Walmart advertising Mother's Day deals and Omaha Steaks is selling Mother's Day dinners and the oddest commercials that promote Mother's Day are car commercials advertising Mother's Day sales on cars and since when did Mother's Day and car commercials go together? It used to be that jewelers would promote Mother's Day sales on jewelry because jewelry was a gift everyone's mother would get during Mother's Day and the same thing with flowers but you don't see florists advertising Mother's Day commercials anymore. But in my eyes Mother's Day commercials should begin in May not April because to me it's like seeing Thanksgiving and Christmas commercials in October