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01-03-2026, 11:41 PM
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Freakshow
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Join Date: Feb 01, 2008
Location: Brooklyn, NY
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Vintage 1998 "Law & Order" Ad from Variety
From the June 23, 1998, edition of Daily Variety
Yes Virginia, there was a brief period in the late 1990s when Barry Diller controlled Universal’s television assets, which at the time included the USA Network cabler (but not NBC yet.) The Universal Television production division was rechristened Studios USA Television. The deal, and the name, did not stick. No doubt even industry insiders were confused by the studio moniker listed in this ad for “Law & Order”, which was heading into its ninth season at the time. This Emmy pitch ran the year after “Law & Order” won the top prize for best drama — the franchise’s one and only Emmy win for best series to date. https://variety.com/gallery/tv-ads-r.../ellen061998d/ |
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