Oscar Mayer’s Wienermobile renamed ‘Frankmobile’ - Sitcoms Online Message Boards

opus · 05-19-2023, 04:41 PM

End of an era

>>>American meat maker Oscar Mayer announced Wednesday that it was renaming its world-famous Wienermobile after 87 years.

A new fleet of “Frankmobiles” will hit the streets this week as part of a once-in-a-century rebranding that the company says “pays homage” to its new 100% Beef Franks.

“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” Stephanie Vance, the company’s associate brand manager, said in a statement.

The goal of the revamped mobile hot dog — which debuted in 1936 at the General Body Assembly plant in Chicago — is to discourage people “from taking things too seriously,” the company said.<<<

https://nypost.com/2023/05/17/oscar-...fter-87-years/

rusty spike · 05-19-2023, 05:09 PM

I consider myself lucky to have seen a Wienermobile twice in my lifetime.

Now I will have to keep an eye out for a Frankmobile.

stevea · 05-19-2023, 05:36 PM

Maybe they will decide to change the old jingle too --

"The Frank Song"

Oh, I wish I were an Oscar Mayer frank,
That is what I'd truly like to be-ee-ee.
'Cause if I were an Oscar Mayer frank,
Everyone would be in love with me!

biffbronson · 05-19-2023, 11:22 PM

One of the executives may have thought that the word "wiener" had phallic connotations...

opus · 05-20-2023, 12:49 AM

Quote:

Originally Posted by biffbronson

One of the executives may have thought that the word "wiener" had phallic connotations...

Only took ‘em 87 years. Someone in corporate finally suddenly sat up with realization and said “Hey, wait a minute…..”

Dude111 · 05-20-2023, 04:07 PM

Quote:

Originally Posted by opus

End of an era

>>>American meat maker Oscar Mayer announced Wednesday that it was renaming its world-famous Wienermobile after 87 years.

Yea more PC stupidness..........

I wouldnt ever get anything from that new trash!!!

icecream · 05-20-2023, 04:12 PM

I like the Frankmobile title.

KurtfromPitts · 05-24-2023, 10:52 AM

More P.C.B.S.

Torgo · 05-24-2023, 11:50 AM

Love seeing people get upset over a hotdog shaped vehicle getting its name changed.

Duster76 · 05-24-2023, 12:13 PM

The term wiener is very dated, I believe the change is related to that fact. It gives the product line a more contemporary feel, and also the term frank (short for frankfurter) has a slightly more upscale appeal. Many consumers tend to think of the Oscar Mayer product as base level which limits who the company can market to.

stevea · 05-24-2023, 07:53 PM

Quote:

Originally Posted by Duster76

The term wiener is very dated, I believe the change is related to that fact. It gives the product line a more contemporary feel, and also the term frank (short for frankfurter) has a slightly more upscale appeal. Many consumers tend to think of the Oscar Mayer product as base level which limits who the company can market to.

I don't have a "steak" in this, but you'd think if they're trying to change their appeal from base level, they'd also change the name on their package.

Also how common is the name frank/frankfurter? On the other hand, I guess it makes sense to use something other than "hot dog."

05-19-2023, 04:41 PM	#1
opus VB Forum Superstar Join Date: May 16, 2015 Location: VB Galaxy Posts: 32,741	Oscar Mayer’s Wienermobile renamed ‘Frankmobile’ End of an era >>>American meat maker Oscar Mayer announced Wednesday that it was renaming its world-famous Wienermobile after 87 years. A new fleet of “Frankmobiles” will hit the streets this week as part of a once-in-a-century rebranding that the company says “pays homage” to its new 100% Beef Franks. “The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” Stephanie Vance, the company’s associate brand manager, said in a statement. The goal of the revamped mobile hot dog — which debuted in 1936 at the General Body Assembly plant in Chicago — is to discourage people “from taking things too seriously,” the company said.<<< https://nypost.com/2023/05/17/oscar-...fter-87-years/

05-20-2023, 04:12 PM	#7
icecream Cat-tastic and Whiskerlicious Forum Celebrity Join Date: Sep 01, 2006 Location: The Catacombs Posts: 20,896	I like the Frankmobile title.
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05-24-2023, 11:50 AM	#9
Torgo Omaha & Fritz Forum Star Join Date: Mar 06, 2004 Location: Oregon Posts: 19,050	Love seeing people get upset over a hotdog shaped vehicle getting its name changed.
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05-19-2023, 05:09 PM	#2
rusty spike Member Senior Member Join Date: Mar 08, 2015 Location: Southwest Posts: 1,124	I consider myself lucky to have seen a Wienermobile twice in my lifetime. Now I will have to keep an eye out for a Frankmobile.

05-19-2023, 05:36 PM	#3
stevea 22 Years On Sitcoms Moderator Forum Legend Join Date: Aug 13, 2003 Location: Indy Posts: 45,051	Maybe they will decide to change the old jingle too -- "The Frank Song" Oh, I wish I were an Oscar Mayer frank, That is what I'd truly like to be-ee-ee. 'Cause if I were an Oscar Mayer frank, Everyone would be in love with me!

05-19-2023, 11:22 PM	#4
biffbronson Sentimental Fool Forum Star Join Date: Aug 22, 2009 Location: Near Notre Dame Posts: 10,577	One of the executives may have thought that the word "wiener" had phallic connotations...

05-24-2023, 10:52 AM	#8
KurtfromPitts Member Senior Member Join Date: Feb 10, 2006 Location: Carnegie PA Posts: 1,537	More P.C.B.S.

05-24-2023, 12:13 PM	#10
Duster76 Member Senior Member Join Date: Mar 01, 2008 Location: New jersey Posts: 1,657	The term wiener is very dated, I believe the change is related to that fact. It gives the product line a more contemporary feel, and also the term frank (short for frankfurter) has a slightly more upscale appeal. Many consumers tend to think of the Oscar Mayer product as base level which limits who the company can market to.