Arby’s and Costco didn’t pay to be incorporated into FX's Baskets

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http://www.adweek.com/news/televisio...-arby-s-169252

"Both are brands that we just wrote it into the script and then asked them if we could do it,” says co-creator Jonathan Krisel. "There's no money involved. We're not advertising for them, but it's more about the authenticity of having the real thing and not having it be a fake brand. And both of them were accommodating in that we're not celebrating them; we're not making fun.”