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01-26-2013, 08:14 PM
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Freakshow
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Join Date: Feb 01, 2008
Location: Brooklyn, NY
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Fox's DVR Campaign for "The Following" Pays Off
Fox's DVR Campaign for "The Following" Pays Off with Initial Live+3 Boost
1/26/2013 by Michael O'Connell "The Following" is off to a good start in DVR views. Fox's freshman thriller, which asked viewers to "set their DVRs" in its marketing campaign, grew its demo audience by 34 percent within three days of its premiere. Nielsen's live-plus-three-day ratings for Monday's debut of "The Following" have the show growing by more than a point, from a 3.2 to a 4.3 rating with adults 18-49. That keeps the series in second position to "Revolution" (5.4 live-plus-three, up 33 percent) among one-hour freshman, just topping "Elementary" (4.2 live-plus-three, up 35 percent). The movement also gives "The Following" a better live-plus-three showing than last year's freshman Fox dramas "Terra Nova" (4.1 adults) and "Alcatraz" (4.0 adults), both of which outperformed "The Following" in live-plus-same-day. Live-plus-seven ratings for the premiere of "The Following" will be available in early February. http://www.hollywoodreporter.com/liv...initial-415654 |
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