ABC Family's "Baby Daddy" Grows in 2nd Week

[JamesG]

"Baby Daddy" Grows in Ratings
Friday, June 29, 2012
by Pavan


Week two of ABC Family's new original sitcom grew from its premiere!

Bucking the typical trend new series experience, ABC Family's "Baby Daddy" increased over its series debut by 4% in Total Viewers (1.72 million vs. 1.65 million), by 1% in Adults 18-49 (946,000 viewers vs. 935,000 viewers), by 8% in Viewers 12-34 (910,000 viewers vs. 843,000 viewers), and edged slightly higher in Females 12-34 (681,000 viewers vs. 679,000 viewers).

Impressively, "Baby Daddy" ranked as Wednesday's #1 cable telecast in primetime in Women 18-34 (679,000 viewers).





We're really not that surprised because it is a perfect fit for the cable network and we are lacking a comedy today in the same vein as "Boy Meets World", "Step by Step" and "Saved by the Bell".

In addition, "Baby Daddy" ranked as cable's #1 telecast in the half-hour in Adults 18-34, Women 18-34 and Women 18-49, and was the #1 scripted cable telecast in Adults 18-49!



The hit new sitcom soared over its established "Melissa & Joey" lead-in by double-digit percentages across all target demos, including by 21% in Total Viewers (1.72 million vs. 1.42 million), by 15% in Adults 18-34 (598,000 viewers vs. 520,000 viewers), by 13% in Adults 18-49 (946,000 viewers vs. 840,000 viewers) and by 29% in Viewers 12-34 (910,000 viewers vs. 707,000 viewers).

The series retained 100% of its premiere's 0.7 adults 18-49 rating.

http://blog.sitcomsonline.com/2012/0...aby-daddy.html

[JO Sweet Heart]

I am glad that this show is doing well. How often in real life do guys come forward and take responsibility for what they have a hand in doing?

God bless you always!!!

Holly