"Baby Daddy" Premiere Delivers in Ratings

[JamesG]

"Baby Daddy" Premiere Delivers in Ratings
Friday, June 22, 2012
by Pavan


ABC Family's newest original series "Baby Daddy" launched as the network's #2 comedy premiere on record (only to the hit "Melissa & Joey") in Total Viewers with 1.7 million viewers, Adults 18-34 (619,000 viewers), Women 18-34 (492,000 viewers), Adults 18-49 (935,000 viewers and a 0.7 18-49 rating) and Women 18-49 (732,000 viewers), even surging by 13% over its "Melissa & Joey" lead-in in Total Viewers and towering over year-ago time period averages by triple-digit percent margins across target demos.

Impressively, "Baby Daddy" ranked as Wednesday's #1 cable telecast in primetime in Females 12-34 (679,000 viewers) and was the #2 cable telecast for the entire day in Women 18-34, right behind fellow ABC Family sitcom "Melissa & Joey".





Speaking of "Melissa & Joey", it was supplying a solid launch pad for "Baby Daddy" (Wednesdays at 8:30pm), as an all-new "Melissa & Joey" (Wednesdays at 8:00pm) delivered a series high in Women 18-34 (510,000 viewers), and set season two highs in Total Viewers (1.5 million), Adults 18-34 (626,000 viewers), Adults 18-49 (937,000 viewers and a 0.7 18-49 rating), Women 18-49 (730,000 viewers), Viewers 12-34 (798,000 viewers) and Females 12-34 (646,000 viewers), ranking as Wednesday's #1 cable telecast in Women 18-34.

http://blog.sitcomsonline.com/2012/0...premieres.html