Lifetime Reveals New Logo - Sitcoms Online Message Boards

JamesG · 05-02-2012, 04:02 PM

Lifetime Unveils New Logo, Tagline 'Your Life. Your Time.' (Exclusive)
5/2/2012
by Marisa Guthrie

Lifetime, the 28-year-old female-targeted network, is set to launch a top-to-bottom rebrand designed to integrate the network's new programming direction with the sensibilities of today's multitasking woman.

On May 2, the net is unveiling a new stylized "L" logo as well as revamped on-air and online graphics sporting the tagline: "Your Life. Your Time." The tagline will appear in the new logo and via television and digital 30- and 60-second spots.

It also will be integrated across the network's programs, including "America's Most Wanted" (dubbed "Payback Time"), "Project Runway" ("Out of Time"), "Dance Moms" ("Curtain Time") and the new Jennifer Love Hewitt drama "The Client List" ("A Good Time").

Nancy Dubuc, who added Lifetime Networks to her portfolio in May 2010 after the suite of channels became part of A&E Television Networks, says the rebrand was a year in the making.

"You only have one shot to do this," she says. "It's not like you can go out and put a stake in the ground and claim a brand position and redo your on-air look every two years."

Lifetime experienced year-over-year ratings declines in 2011, but there are signs of recovery, with the recently wrapped second season of "Dance Moms" climbing 85 percent compared with season one and the April premiere of "The Client List" giving the network its best series bow since 2009's "Drop Dead Diva".

The rebrand is the next step in Lifetime's bid to shed its image as the home of maudlin made-for-TV movies, a plan that includes new projects from Queen Latifah (the upcoming reboot of Steel Magnolias) and Bristol Palin (whose reality show bows in June) as well as big names working behind the camera, including Demi Moore (executive producer of The Conversation With Amanda de Cadenet), Courteney Cox (starring in and directing Tall Hot Blonde) and Renee Zellweger (executive producer of Cinnamon Girl).

Network research found that a majority of women polled cited demands on their time as among the top stressors in their daily lives.

The tagline immediately spoke to the Lifetime marketing team, especially the women.

"I like to call it the hair-on-fire moment," says Dubuc, a 43-year-old married mom who is raising two young children while running several cable networks.

"The reaction among the women was really quite profound. It spoke to everyone. But it meant something different to every woman at the table, which to me was the perfect answer. Now, many of the men looked at their watches. We all said, 'You're missing the point, boys!'"

http://www.hollywoodreporter.com/new...tagline-318793

yankeesrj12 · 05-02-2012, 08:35 PM

That is an AWFUL logo.

factsoflife · 05-02-2012, 08:53 PM

That is a very generic, boring logo and even worse tagline. I prefer the old school "Television for Women".

PrettyinPink55 · 05-02-2012, 09:53 PM

The old one was 100000% better!!!! This doesn't look like a TV Channel logo, it looks like some commercial product logo.

gidgetgrape · 05-02-2012, 11:53 PM

The new logo reminds me of the yin/yang symbol. Bad idea overall. LOL @ Steel Magnolias reboot!

Ryan Chamberlain · 05-03-2012, 07:38 AM

It's so bland. But, tell me what isn't these days.

Look at the new NBC/Universal logo and you'll see what I mean.

Tubehead · 05-03-2012, 08:10 AM

i stoped watching it afterthey got ride of unsloved mysters . i used to watch pawn stars and america pickers. i dont waatch it any more i hate dance moms and wife swamp.i can't stand this station anymore.

robyrob · 05-03-2012, 08:31 AM

O_o

old grouch · 05-03-2012, 01:59 PM

If you turn it sideways, it looks like a sneering smiley face with one eye.

factsoflife · 05-03-2012, 02:30 PM

I used to LOVE Lifetime, but they haven't had a great show in over a decade. I still haven't forgiven them for cancelling Strong Medicine and The Division. I just can't get into Army Wives or any of the other crap they have on.

UMFaninMD · 05-03-2012, 07:48 PM

I really only watch for America's Most Wanted. I have no interest in watching any of their reality shows or "moms in jeopardy" melodramas. The logo isn't appealing either.

Jude The Obscure · 05-03-2012, 10:21 PM

This is like what the 20th logo it's had??

I remember when Lifetime was a harbinger for short-lived series reran daily over and over like "E/R" (sitcom) and "Two Marriages".

factsoflife · 05-04-2012, 01:20 AM

Quote:

Originally Posted by Jude The Obscure

I remember when Lifetime was a harbinger for short-lived series reran daily over and over like "E/R" (sitcom) and "Two Marriages".

Me 2... Remember when they used to run Molly Dodd, Designing Women and the Golden Girls basically all day?

05-02-2012, 04:02 PM	#1
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 56,956	Lifetime Reveals New Logo *Lifetime Unveils New Logo, Tagline 'Your Life. Your Time.' (Exclusive)* 5/2/2012 by Marisa Guthrie Lifetime, the 28-year-old female-targeted network, is set to launch a top-to-bottom rebrand designed to integrate the network's new programming direction with the sensibilities of today's multitasking woman. On May 2, the net is unveiling a new stylized "L" logo as well as revamped on-air and online graphics sporting the tagline: "Your Life. Your Time." The tagline will appear in the new logo and via television and digital 30- and 60-second spots. It also will be integrated across the network's programs, including "America's Most Wanted" (dubbed "Payback Time"), "Project Runway" ("Out of Time"), "Dance Moms" ("Curtain Time") and the new Jennifer Love Hewitt drama "The Client List" ("A Good Time"). Nancy Dubuc, who added Lifetime Networks to her portfolio in May 2010 after the suite of channels became part of A&E Television Networks, says the rebrand was a year in the making. "You only have one shot to do this," she says. "It's not like you can go out and put a stake in the ground and claim a brand position and redo your on-air look every two years." Lifetime experienced year-over-year ratings declines in 2011, but there are signs of recovery, with the recently wrapped second season of "Dance Moms" climbing 85 percent compared with season one and the April premiere of "The Client List" giving the network its best series bow since 2009's "Drop Dead Diva". The rebrand is the next step in Lifetime's bid to shed its image as the home of maudlin made-for-TV movies, a plan that includes new projects from Queen Latifah (the upcoming reboot of Steel Magnolias) and Bristol Palin (whose reality show bows in June) as well as big names working behind the camera, including Demi Moore (executive producer of The Conversation With Amanda de Cadenet), Courteney Cox (starring in and directing Tall Hot Blonde) and Renee Zellweger (executive producer of Cinnamon Girl). Network research found that a majority of women polled cited demands on their time as among the top stressors in their daily lives. The tagline immediately spoke to the Lifetime marketing team, especially the women. "I like to call it the hair-on-fire moment," says Dubuc, a 43-year-old married mom who is raising two young children while running several cable networks. "The reaction among the women was really quite profound. It spoke to everyone. But it meant something different to every woman at the table, which to me was the perfect answer. Now, many of the men looked at their watches. We all said, 'You're missing the point, boys!'" http://www.hollywoodreporter.com/new...tagline-318793 Attached Images

05-02-2012, 08:53 PM	#3
factsoflife Member Forum Fanatic Join Date: Sep 11, 2000 Posts: 8,741	That is a very generic, boring logo and even worse tagline. I prefer the old school "Television for Women".
	__________________ "and to the fans. I was only supposed to be on every other Tuesday. But, thanks to you, I'm here, and I promise! I will try my best never to let you down. I am going back into that studio on Monday, and I'm going to play Erica Kane for all she's worth!"-- Susan Lucci, May 1999 Daytime Emmy Speech.

05-02-2012, 09:53 PM	#4
PrettyinPink55 Member Forum Celebrity Join Date: Feb 11, 2005 Location: Texas Posts: 24,601	The old one was 100000% better!!!! This doesn't look like a TV Channel logo, it looks like some commercial product logo.
	__________________ ♥♥♥

05-03-2012, 08:10 AM	#7
Tubehead Member Forum Veteran Join Date: Feb 12, 2007 Location: chattanooga.tn Posts: 5,139	lifetime i stoped watching it afterthey got ride of unsloved mysters . i used to watch pawn stars and america pickers. i dont waatch it any more i hate dance moms and wife swamp.i can't stand this station anymore.

05-03-2012, 08:31 AM	#8
robyrob certified wackball#3 Moderator Forum Icon Join Date: Aug 03, 2003 Location: hiding under the third booth at Arnold's Posts: 58,159	O_o
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05-02-2012, 08:35 PM	#2
yankeesrj12 Member Forum 4000 Club Member Join Date: Oct 09, 2008 Posts: 4,335	That is an AWFUL logo.

05-02-2012, 11:53 PM	#5
gidgetgrape Forever Gidget Forum 3000 Club Member Join Date: Sep 20, 2003 Location: Texas Posts: 3,503	The new logo reminds me of the yin/yang symbol. Bad idea overall. LOL @ Steel Magnolias reboot!

05-03-2012, 07:38 AM	#6
Ryan Chamberlain Return Of The Silverburg 2018! Forum Regular Join Date: Mar 10, 2011 Location: Still hiding in Miles Silverburg's closet. Posts: 663	It's so bland. But, tell me what isn't these days. Look at the new NBC/Universal logo and you'll see what I mean.

05-03-2012, 01:59 PM	#9
old grouch Member Senior Member Join Date: May 13, 2010 Location: montana Posts: 1,877	If you turn it sideways, it looks like a sneering smiley face with one eye.

05-03-2012, 02:30 PM	#10
factsoflife Member Forum Fanatic Join Date: Sep 11, 2000 Posts: 8,741	I used to LOVE Lifetime, but they haven't had a great show in over a decade. I still haven't forgiven them for cancelling Strong Medicine and The Division. I just can't get into Army Wives or any of the other crap they have on.

05-03-2012, 07:48 PM	#11
UMFaninMD I love a mystery Senior Member Join Date: Apr 19, 2011 Location: Maryland Posts: 1,287	I really only watch for America's Most Wanted. I have no interest in watching any of their reality shows or "moms in jeopardy" melodramas. The logo isn't appealing either.

05-03-2012, 10:21 PM	#12
Jude The Obscure Retired Eternal Member Forum Veteran Join Date: Dec 10, 2006 Posts: 7,519	This is like what the 20th logo it's had?? I remember when Lifetime was a harbinger for short-lived series reran daily over and over like "E/R" (sitcom) and "Two Marriages".