Gidget...brought to you by... - Sitcoms Online Message Boards

peyton6469 · 07-18-2011, 06:49 PM

Armstrong Flooring, Campbell Soup Company and the makers of Contac Cold Capsules.

Cincy Guy · 07-20-2011, 08:21 AM

I would like to see more information about who the sponsors were for the various shows from the past. On many, the sponsors were named and sometimes shown during the opening of the show while the theme music continued. Some shows had the actors in the commercials. A couple of others had the star of the show mention the sponsor at the end of the program. The show and its sponsor were more tied together then.

TV Knowledge Fan · 07-27-2011, 03:06 AM

...was the primary sponsor of "GIDGET" during its sole season. I've seen a 16mm black and white network print of an episode with an Armstrong sponsor I.D. featuring a "still frame" of Sally Field posing on an Armstrong linoleum floor; in those days, "big advertisers" were still able to sponsor {or most often co-sponsor} a weekly TV show, and have the star(s) of those shows endorse their product in an "integrated" commercial [straight, or in character] at the end of the show...or pose with the sponsor's product in the I.D. "billboards", as Sally did. I'm not sure if there was an "alternate sponsor"- there might have been "participating sponsorship", including advertisers like Campbell Soups and Menley & James' Contac buying one minute spots in different episodes. "GIDGET" was not that successful in the ratings, either on Wednesday or Thursday nights [even after "BATMAN" in early 1966], and lasted just one season. In the fall of '66, Armstrong decided it would spend its advertising budget on occasional 90 minute specials of "condensed" Broadway musicals with new casts {produced by Robert Goulet's production company}- "Carousel", "Brigadoon", "Kismet", et. al.- on ABC...which were successful for about three seasons.

peyton6469 · 07-28-2011, 12:58 AM

Quote:

Originally Posted by TV Knowledge Fan

...was the primary sponsor of "GIDGET" during its sole season. I've seen a 16mm black and white network print of an episode with an Armstrong sponsor I.D. featuring a "still frame" of Sally Field posing on an Armstrong linoleum floor; in those days, "big advertisers" were still able to sponsor {or most often co-sponsor} a weekly TV show, and have the star(s) of those shows endorse their product in an "integrated" commercial [straight, or in character] at the end of the show...or pose with the sponsor's product in the I.D. "billboards", as Sally did. I'm not sure if there was an "alternate sponsor"- there might have been "participating sponsorship", including advertisers like Campbell Soups and Menley & James' Contac buying one minute spots in different episodes. "GIDGET" was not that successful in the ratings, either on Wednesday or Thursday nights [even after "BATMAN" in early 1966], and lasted just one season. In the fall of '66, Armstrong decided it would spend its advertising budget on occasional 90 minute specials of "condensed" Broadway musicals with new casts {produced by Robert Goulet's production company}- "Carousel", "Brigadoon", "Kismet", et. al.- on ABC...which were successful for about three seasons.

I remember the vid about Armstrong sponsor ID on another site before it was taken down..as always..you come through with the right info..thanks

07-18-2011, 06:49 PM	#1
peyton6469 Member Occasional Poster Join Date: Jul 10, 2011 Location: United States Posts: 49	Gidget...brought to you by... Armstrong Flooring, Campbell Soup Company and the makers of Contac Cold Capsules.

07-27-2011, 03:06 AM	#3
TV Knowledge Fan Member Senior Member Join Date: Mar 29, 2006 Location: Long Branch, N.J. Posts: 2,577	Armstrong Cork Company... ...was the primary sponsor of "GIDGET" during its sole season. I've seen a 16mm black and white network print of an episode with an Armstrong sponsor I.D. featuring a "still frame" of Sally Field posing on an Armstrong linoleum floor; in those days, "big advertisers" were still able to sponsor {or most often co-sponsor} a weekly TV show, and have the star(s) of those shows endorse their product in an "integrated" commercial [straight, or in character] at the end of the show...or pose with the sponsor's product in the I.D. "billboards", as Sally did. I'm not sure if there was an "alternate sponsor"- there might have been "participating sponsorship", including advertisers like Campbell Soups and Menley & James' Contac buying one minute spots in different episodes. "GIDGET" was not that successful in the ratings, either on Wednesday or Thursday nights [even after "BATMAN" in early 1966], and lasted just one season. In the fall of '66, Armstrong decided it would spend its advertising budget on occasional 90 minute specials of "condensed" Broadway musicals with new casts {produced by Robert Goulet's production company}- "Carousel", "Brigadoon", "Kismet", et. al.- on ABC...which were successful for about three seasons.

07-20-2011, 08:21 AM	#2
Cincy Guy Member Frequent Poster Join Date: Jul 20, 2003 Location: Cincinnati, Ohio Posts: 230	I would like to see more information about who the sponsors were for the various shows from the past. On many, the sponsors were named and sometimes shown during the opening of the show while the theme music continued. Some shows had the actors in the commercials. A couple of others had the star of the show mention the sponsor at the end of the program. The show and its sponsor were more tied together then.