ION Television June 2010 -- Weekend Movies

[Pavan]

Without a Trace's launch date on ION is...

http://blog.sitcomsonline.com/2010/0...out-trace.html

[Du Mont]

Originally Posted by Pavan

Without a Trace's launch date on ION is...

http://blog.sitcomsonline.com/2010/0...out-trace.html

I cannot understand why Warner Television first syndicated two hours of 'Without a Trace' Thursdays at 8-10 pm on MyNetworkTV, and then allows ION to sked 'Without a Trace' Thursdays at 8-9 pm.

So far in their run of 'Ghost Whisperer' and 'Criminal Minds', ION has never aired their encores a the same time as the series were concurrently airing on the CBS Television Network.

This double-up of 'Without a Trace' on Thursdays from 8-9 pm can only lead to diminished numbers across both mininetworks.

Now that ION has 10 hours a week of 'Without a Trace' airing 7-9 pm Mondays to Fridays, MyNetworkTV should ask Warner to substitute another off-network series on Thursdays from 8-10 pm.

[Du Mont]

For the second week in a row, ION, with fewer than 100 affiliates, has soundly beaten The CW (which has over 200 affiliates giving it nationwide coverage) in households and P2+ viewers last week:

Week 38 Averages:
ION 0.8HH/1%, 0.3 A18-49 (420,000), 1,160,000 P2+ viewers
The CW 0.6HH/1%, 0.4 A18-49 (510,000), 930,000 P2+ viewers

ION should see a nice upward jolt to their Nielsens with the five weeknight stripping of 'Without a Trace' that begins in early July, and it is likely that the mininet will move ahead of the CW in A18-49s at that time for the duration of the summer season.

[Jude The Obscure]

ION still needs to expand daytime and further move away from paid programming. The old starting point of noon (like PAX was) would be nice.