Hallmark Inks Licensing Deal for CBS Characters - Sitcoms Online Message Boards

Zoneboy · 06-10-2008, 04:44 AM

Link

LOS ANGELES (Hollywood Reporter) - Jed Clampett could be an ornament hanging on Christmas trees this year.

Hallmark will get access to CBS Consumer Products' entire television library thanks to a licensing deal to be announced this week.

The agreement opens the door to more than 150 properties -- among them "The Beverly Hillbillies," "Beverly Hills, 90210," "Happy Days" and "Rawhide" -- not only for greeting cards but also for party goods, collectibles and other gift categories.

The deal could be lucrative for CBS, which will receive a portion of online sales and purchases in more than 43,000 retail outlets, including Hallmark Gold Crown stores.

CBS and Hallmark, meanwhile, are preparing anniversary promotions this year for "The Twilight Zone" (50th), "Rawhide" (50th), "The Brady Bunch" (40th) and "Happy Days" (35th).

The cardmaker already used such TV shows as "The Amazing Race," "CSI: Miami" and "Star Trek" for its cards with sound.

Reuters/Hollywood Reporter

TeeVeeCloset · 06-10-2008, 11:05 AM

I've already seen the hallmark ornament book for 2008 and no classic TV this year! but I guess 2009 will have a few.....

dawsongirl · 06-10-2008, 09:42 PM

I saw some cards with sound this weekend that were Lucy, Beaver, and TZ. So they're already using those shows.

treky · 06-11-2008, 01:43 AM

"HAPPY DAYS" was on ABC, not CBS.

Pavan · 06-11-2008, 02:19 AM

treky, read today's blog, and it should clarify your statement (which is correct of course):

http://www.sitcomsonline.com/blog/20...-products.html

06-10-2008, 04:44 AM	#1
Zoneboy RIP, I'LL NEVER FORGET YOU :( Moderator Forum Superstar Join Date: Jul 13, 2003 Location: AT HOME WISHING ALL THIS WAS JUST A DREAM AND THAT I'LL WAKE UP FROM THIS NIGHTMARE. Posts: 34,338	Hallmark Inks Licensing Deal for CBS Characters Link LOS ANGELES (Hollywood Reporter) - Jed Clampett could be an ornament hanging on Christmas trees this year. Hallmark will get access to CBS Consumer Products' entire television library thanks to a licensing deal to be announced this week. The agreement opens the door to more than 150 properties -- among them "The Beverly Hillbillies," "Beverly Hills, 90210," "Happy Days" and "Rawhide" -- not only for greeting cards but also for party goods, collectibles and other gift categories. The deal could be lucrative for CBS, which will receive a portion of online sales and purchases in more than 43,000 retail outlets, including Hallmark Gold Crown stores. CBS and Hallmark, meanwhile, are preparing anniversary promotions this year for "The Twilight Zone" (50th), "Rawhide" (50th), "The Brady Bunch" (40th) and "Happy Days" (35th). The cardmaker already used such TV shows as "The Amazing Race," "CSI: Miami" and "Star Trek" for its cards with sound. Reuters/Hollywood Reporter
	__________________ 'Twas The Night Before Christmas And All Through The Full House Not A Creature Was Stirring, Not Even Mighty Mouse. All My Children We're Nestled All Snug In Their Beds While Visions Of Sugarbakers Danced In Their Heads.

06-11-2008, 01:43 AM	#4
treky star trek fan Eternal Member Forum Fanatic Join Date: Feb 25, 2002 Location: Conshohocken, pennsylvania Posts: 14,490	"HAPPY DAYS" was on ABC, not CBS.
	__________________ the Clampetts are in a fancy Beverly Hills jewelry store. Granny points to a tray of rubies. Granny: "How much fer one o' them red diamonds?" clerk: "Madam, those are rubies." Granny: "OK ask her kin we buy one offa her." clerk: " The ruby I am talking about is not a lady." Granny: "Lissen, how she got them diamonds is her business. I'm just sayin' ask her kin we buy one from her."

06-11-2008, 02:19 AM	#5
Pavan SO News/Reviews Director Administrator Forum Superstar Join Date: Feb 17, 2000 Location: Linden, NJ (Where Hal Linden got his last name from!) Posts: 26,814	treky, read today's blog, and it should clarify your statement (which is correct of course): http://www.sitcomsonline.com/blog/20...-products.html
	__________________ SitcomsOnline.com News Blog -- The best news out there! SitcomsOnline.com DVD Reviews -- We are #1 in reviews!

06-10-2008, 11:05 AM	#2
TeeVeeCloset Member Senior Member Join Date: Aug 25, 2003 Posts: 1,873	I've already seen the hallmark ornament book for 2008 and no classic TV this year! but I guess 2009 will have a few.....

06-10-2008, 09:42 PM	#3
dawsongirl Member Forum Icon Join Date: Jan 04, 2001 Posts: 53,128	I saw some cards with sound this weekend that were Lucy, Beaver, and TZ. So they're already using those shows.