Pavan
02-06-2003, 05:45 PM
- “Jimmy Kimmel Live” Comes Out of the Box as a Real Contender
For Young Adult Viewers in Late-Night
- “Kimmel” Beats CBS’ Established “Craig Kilborn” By 33% in Adults 18-34
- “Jimmy Kimmel Live” Grows by 50% in Both Total Viewers and Adults 18-49 throughout its First Week
Premiere Week National Ratings (1/27/03 - 1/31/03):
In its first week, ABC’s late-night series “Jimmy Kimmel Live” hit the ground running, attracting an average audience of 1.75 million viewers in a competitive late-night landscape. In fact from Monday night to Friday night, “Jimmy Kimmel” saw its audience build by 50%, from 1.4 million viewers to 2.1 million viewers. The show saw an identical pattern among Adults 18-49, growing by 50% from Monday to Friday (0.6 to 0.9).
· “Jimmy Kimmel Live” came out of the box as a real competitor with other late-night network programs. Head-to-head from 12:30-1:00 a.m., “Jimmy Kimmel Live” beat CBS’ “Craig Kilborn” by
33% in Adults 18-34 (0.8 vs. 0.6), 67% in Men 18-34 (1.0 vs. 0.6), and 14% in Men 18-49 (0.8 vs. 0.7), and was on par with the established “Kilborn” among Adults 18-49 (0.8). Head-to-head versus “Conan O’Brien,” “Jimmy Kimmel Live” tied the NBC show among Men 18-34 (1.0).
· Head-to-head (12:00-12:30 a.m.), “Kimmel” even challenged late-night veteran “David Letterman,” coming within two tenths of a rating point of the CBS talk show among Men 18-34 (0.7 vs. 0.9) and within three tenths of a rating point among Men 18-49 (0.8 vs. 1.1).
· “Jimmy Kimmel Live” picked up where “Politically Incorrect” left off. Compared to the final 4 weeks of “Politically Incorrect” (6/10/02 – 07/07/02), the first week of “Jimmy Kimmel Live” is up
17% among Adults 18-34 (0.7 vs. 0.6), 80% among Men 18-34 (0.9 vs. 0.5) and 14% among Men 18-49 (0.8 vs. 0.7). The two shows were on par among Adults 18-49 (0.8).
· In its core demographic, “Jimmy Kimmel Live” grew by an impressive 43% among Men 18-34 (0.7 to 1.0) on average from its first half-hour to its second half-hour.
· As an historical reference point, in the head-to-head half-hour, “Jimmy Kimmel Live” is outpacing the first five telecasts of “Craig Kilborn” in 1999 (3/30/99 – 4/5/99: 12:30-1:00a.m.) in key younger demographics. In its first week, “Jimmy Kimmel Live” is outdelivering “Kilborn” by 43% in Men 18-34 (1.0 vs. 0.7) and by 14% among Adults 18-34 (0.8 vs. 0.7). The two shows are on
par among Adults 18-49 (0.8) and Men 18-49 (0.8).
Source: NTI, week of 1/27/03, or as dated.
For Young Adult Viewers in Late-Night
- “Kimmel” Beats CBS’ Established “Craig Kilborn” By 33% in Adults 18-34
- “Jimmy Kimmel Live” Grows by 50% in Both Total Viewers and Adults 18-49 throughout its First Week
Premiere Week National Ratings (1/27/03 - 1/31/03):
In its first week, ABC’s late-night series “Jimmy Kimmel Live” hit the ground running, attracting an average audience of 1.75 million viewers in a competitive late-night landscape. In fact from Monday night to Friday night, “Jimmy Kimmel” saw its audience build by 50%, from 1.4 million viewers to 2.1 million viewers. The show saw an identical pattern among Adults 18-49, growing by 50% from Monday to Friday (0.6 to 0.9).
· “Jimmy Kimmel Live” came out of the box as a real competitor with other late-night network programs. Head-to-head from 12:30-1:00 a.m., “Jimmy Kimmel Live” beat CBS’ “Craig Kilborn” by
33% in Adults 18-34 (0.8 vs. 0.6), 67% in Men 18-34 (1.0 vs. 0.6), and 14% in Men 18-49 (0.8 vs. 0.7), and was on par with the established “Kilborn” among Adults 18-49 (0.8). Head-to-head versus “Conan O’Brien,” “Jimmy Kimmel Live” tied the NBC show among Men 18-34 (1.0).
· Head-to-head (12:00-12:30 a.m.), “Kimmel” even challenged late-night veteran “David Letterman,” coming within two tenths of a rating point of the CBS talk show among Men 18-34 (0.7 vs. 0.9) and within three tenths of a rating point among Men 18-49 (0.8 vs. 1.1).
· “Jimmy Kimmel Live” picked up where “Politically Incorrect” left off. Compared to the final 4 weeks of “Politically Incorrect” (6/10/02 – 07/07/02), the first week of “Jimmy Kimmel Live” is up
17% among Adults 18-34 (0.7 vs. 0.6), 80% among Men 18-34 (0.9 vs. 0.5) and 14% among Men 18-49 (0.8 vs. 0.7). The two shows were on par among Adults 18-49 (0.8).
· In its core demographic, “Jimmy Kimmel Live” grew by an impressive 43% among Men 18-34 (0.7 to 1.0) on average from its first half-hour to its second half-hour.
· As an historical reference point, in the head-to-head half-hour, “Jimmy Kimmel Live” is outpacing the first five telecasts of “Craig Kilborn” in 1999 (3/30/99 – 4/5/99: 12:30-1:00a.m.) in key younger demographics. In its first week, “Jimmy Kimmel Live” is outdelivering “Kilborn” by 43% in Men 18-34 (1.0 vs. 0.7) and by 14% among Adults 18-34 (0.8 vs. 0.7). The two shows are on
par among Adults 18-49 (0.8) and Men 18-49 (0.8).
Source: NTI, week of 1/27/03, or as dated.