Pavan
01-23-2003, 10:07 AM
"That's So Raven" soared for Disney Channel.
The sitcom, starring moppet Raven-Symone, bowed Friday with four new episodes from 7-9 p.m.
Among kids 2-11, the 7 p.m. airing earned a 6.0 rating/21 share, with only slight declines as the evening continued. But because the network's average viewing age is 12, Disney's "Raven" made stronger impressions on older demos.
The marathon took the top spot in kids 6-11, with more than 1.6 million viewers tuning in. Each episode built on its lead-in, climbing from an initial 8.4 rating to end with a 9.5. The block was first in the time period against all other basic-cable competition among kids 6-11.
Series did well among girls 6-11 and girls 9-14, pulling in 1.6 million and 1 million viewers, respectively. Disney Channel has always favored girls, which make up about 60% of its audience.
Boys also tuned in: the 7 p.m. episode drew 493,000 viewers aged 6-11; by the end of the marathon, the number had swelled to 704,000.
Disney Channel is carried in 80 million homes.
The sitcom, starring moppet Raven-Symone, bowed Friday with four new episodes from 7-9 p.m.
Among kids 2-11, the 7 p.m. airing earned a 6.0 rating/21 share, with only slight declines as the evening continued. But because the network's average viewing age is 12, Disney's "Raven" made stronger impressions on older demos.
The marathon took the top spot in kids 6-11, with more than 1.6 million viewers tuning in. Each episode built on its lead-in, climbing from an initial 8.4 rating to end with a 9.5. The block was first in the time period against all other basic-cable competition among kids 6-11.
Series did well among girls 6-11 and girls 9-14, pulling in 1.6 million and 1 million viewers, respectively. Disney Channel has always favored girls, which make up about 60% of its audience.
Boys also tuned in: the 7 p.m. episode drew 493,000 viewers aged 6-11; by the end of the marathon, the number had swelled to 704,000.
Disney Channel is carried in 80 million homes.