TMC
09-13-2024, 04:12 AM
...and the older audience that’s left isn't as valuable to advertisers.
https://www.hollywoodreporter.com/tv/tv-news/late-night-tv-downsizing-1235997584/#:~:text=The%20audience%20for%20Stephen%20Colbert,on%20YouTube%20and%20social%20media.
The audience for Stephen Colbert, Jimmy Fallon and Jimmy Kimmel has — like much of traditional TV — been on the decline for years as viewers have shifted their habits toward streaming and, specific to the late-night shows, viewing clips on YouTube and social media.
https://www.hollywoodreporter.com/tv/tv-news/late-night-tv-downsizing-1235997584/#:~:text=The%20audience%20for%20Stephen%20Colbert,on%20YouTube%20and%20social%20media.
The audience for Stephen Colbert, Jimmy Fallon and Jimmy Kimmel has — like much of traditional TV — been on the decline for years as viewers have shifted their habits toward streaming and, specific to the late-night shows, viewing clips on YouTube and social media.