TMC
12-21-2023, 09:31 PM
https://www.wsj.com/business/media/why-peacock-is-giving-fans-a-taste-of-the-nfl-without-commercials-71e9ab2c
The Saturday night game between the Buffalo Bills and Los Angeles Chargers will go commercial-free in the fourth quarter and feature more sideline stories, studio hits and game content (https://twitter.com/lindsay_rhodes/status/1737886985958883391). Noting that Peacock is paying $110 million to exclusively show Saturday's game and a January playoff game, The Wall Street Journal's Joe Flint reports: "The move seems counterintuitive, given that NFL games are a premium destination for advertisers and a cash machine for media companies. Peacock is expecting a lot of new viewers, however, and wants to give them a first-class experience that will persuade them to become paying subscribers."
The Saturday night game between the Buffalo Bills and Los Angeles Chargers will go commercial-free in the fourth quarter and feature more sideline stories, studio hits and game content (https://twitter.com/lindsay_rhodes/status/1737886985958883391). Noting that Peacock is paying $110 million to exclusively show Saturday's game and a January playoff game, The Wall Street Journal's Joe Flint reports: "The move seems counterintuitive, given that NFL games are a premium destination for advertisers and a cash machine for media companies. Peacock is expecting a lot of new viewers, however, and wants to give them a first-class experience that will persuade them to become paying subscribers."