TMC
07-07-2021, 04:33 AM
https://variety.com/2021/tv/news/tv-upfront-secret-advertising-primetime-1235011808/
Variety reports that "advertising executives believe much of that lost primetime volume has, like a glacier breaking free after decades from an arctic shelf, drifted elsewhere, most likely to streaming video and other types of digital commercials." As one media buyer put it: "They don’t have the same audiences that they had a year ago, and the year before that, and the year before that. They have less to sell.”
Variety reports that "advertising executives believe much of that lost primetime volume has, like a glacier breaking free after decades from an arctic shelf, drifted elsewhere, most likely to streaming video and other types of digital commercials." As one media buyer put it: "They don’t have the same audiences that they had a year ago, and the year before that, and the year before that. They have less to sell.”