http://www.vulture.com/2018/07/2018-mtv-vma-nominations-cardi-b.html

The struggling summer awards show may get a boost from the rapper's 10 nominations.

The VMAs ('https://www.theglobeandmail.com/arts/awards-and-festivals/mtv-video-music-awards-still-relevant-with-enormous-pop-culture-clout/article26145103/') losing relevance ('https://www.theringer.com/pop-culture/2017/8/28/16213288/vmas-2017-katy-perry-taylor-swift-lorde') is quite simple, it's partially due to the prevalence of the internet. Simple put, award shows feel less important ('https://www.huffingtonpost.com/mark-carpowich/five-reasons-why-the-vmas_b_5710523.html')thanks to social media ('https://www.forbes.com/sites/hughmcintyre/2015/09/01/the-mtv-video-music-awards-were-huge-on-twitter-not-so-much-on-tv/#32b63bf71725'), and therefore artists invest less time and money. Also, and this is quite possibly the biggest elephant in the room, MTV ('https://www.adweek.com/digital/is-mtv-still-relevant/') no longer plays ('https://www.npr.org/sections/therecord/2017/08/25/545949757/mtv-plots-a-comeback-as-the-vmas-bring-a-moment-of-relevance') music videos ('http://theconversation.com/the-music-video-is-a-zombie-it-may-look-dead-but-its-just-been-re-animated-85493') and music acts these days that will be featured ('http://www.vulture.com/2017/08/review-the-2017-vmas-were-beyond-saving.html') are dreadful.