http://money.cnn.com/2018/05/07/technology/bob-greenblatt-interview/index.html

NBC Entertainment chairman Bob Greenblatt explains: "Shorter commercials and shorter pods are going to be better. We have to charge more to the advertiser for that, but it's going to be better for us and better for them in the long run."

WHO CARES!!!

Shrink the first Break, then extend the second one LOL.

MeTV's been doing that for years. Brilliant move, NBC!

I honestly have no idea what channel NBC is on anymore.It's been so long since I watched it.

WHO CARES!!!
I do. Not all of us have an extensive DVD collection. BTW, the caps lock indicates shouting.

I guess NBC is trying to compete with the streaming services, which is smart. Being a bit of a purist, with more content and fewer commercials, I'd love to see more TV shows return to using theme songs. It doesn't have to be a minute and a half like it was in the 80s, but more than seven seconds of random notes would be nice. Even 30-45 seconds, or even a minute.

That said, with fewer commercials, I imagine there will be more product placement and pop-up ads. I don't mind the former, but the latter is an annoying distraction, IMO.

It's a shame we lost opening themes. You can identify most older shows by their theme.

This would only work if one hour TV shows go back to being 48 to 50 mins just like they were up until the early 1990's.

A typical 2018 TV Show has 18 Minutes of Ads with 5 ad breaks it would look something like this:

Break A-1 Minute

Break B-3 Minutes

Break C-4 Minutes

Break D-5 Minutes

Break E-5 Minutes

1988 TV Show (11 Minutes of Ads)

Break A-1 Minute

Break B-2 Minutes

Break C-3 Minutes

Break D-3 Minutes

Break E-2 Minutes