TMC
03-27-2018, 09:10 PM
...more
http://www.latimes.com/business/hollywood/la-fi-ct-commercials-clutter-20180327-story.html
"The networks need a new selling strategy as their TV ratings continue to decline," says Stephen Battaglio. "The primetime audience of the broadcast networks is off nearly 20% compared with the previous year and many of the major entertainment cable networks have experienced double-digit declines as video content gets consumed to a greater degree on digital platforms. Airing fewer commercials could help reverse that trend, and advertisers would welcome a less crowded environment for their messages."
http://www.latimes.com/business/hollywood/la-fi-ct-commercials-clutter-20180327-story.html
"The networks need a new selling strategy as their TV ratings continue to decline," says Stephen Battaglio. "The primetime audience of the broadcast networks is off nearly 20% compared with the previous year and many of the major entertainment cable networks have experienced double-digit declines as video content gets consumed to a greater degree on digital platforms. Airing fewer commercials could help reverse that trend, and advertisers would welcome a less crowded environment for their messages."