TMC
04-16-2016, 01:54 AM
http://www.wsj.com/articles/how-game-of-thrones-became-the-most-viral-show-on-television-1460647937
As The Wall Street Journal reports, "HBO started crafting a social-media strategy a year and a half before the show’s debut, assembling a team that has worked to expand the show’s viral reach ever since. HBO marketers found an ideal environment for stoking online activity: passionate and literate fans, a multitude of characters and allegiances and a distinct, complex world with its own rules.” PLUS: GoT creators are anti-spoilers (http://www.ew.com/article/2016/04/14/game-thrones-spoilers?).
As The Wall Street Journal reports, "HBO started crafting a social-media strategy a year and a half before the show’s debut, assembling a team that has worked to expand the show’s viral reach ever since. HBO marketers found an ideal environment for stoking online activity: passionate and literate fans, a multitude of characters and allegiances and a distinct, complex world with its own rules.” PLUS: GoT creators are anti-spoilers (http://www.ew.com/article/2016/04/14/game-thrones-spoilers?).