http://variety.com/2016/tv/news/mtv-news-viacom-1201703599

MTV isn’t trying to find the next Kurt Loder, Gideon Yago and Tabitha Soren. But a new effort will try to breathe new life into MTV News with more higher quality content.

"Higher quality content"???....they've already hit rock bottom so they wouldn't have to do much at all to make the content higher.

:rolleyes: oh please. Supposed to believe them after they destroyed MTV.

It would be impossible to revive MTV at this point.
They should just make another MTV,
that plays only music videos...
Or move the pregnant teen shows, and the 'ya gotta be a sexy hot teen' shows
to another station (MTV 5 would that be now?)
and let MTV 1 play the videos.
That how it was when we were your age,
and we liked it! (fist pounds on desk) attitude simulated of course :p

how much "news" could there possibly be about infomercials and fake reality shows?

that's all MTV seems to think is important now.

http://variety.com/2016/tv/news/mtv-overhaul-viacom-tv-upfront-1201740235/

Viacom boss Philippe Dauman announced today “a more significant re-imagining of the brand” of MTV, one that will strengthen the cable network's connection to music and pop-culture after becoming an afterthought in recent years. “This next broadcast year is going to be a landmark for that brand,” says Dauman.

I will believe it when I see it.

I miss the early days of MTV where they not only played videos but videos by actual rock artists. Because of MTV the alternative acts beginning in the 80's and continuing into the 90's became popular. Now it's all about lame hip hop, pop and R&B.

I miss the early days of MTV where they not only played videos but videos by actual rock artists. Because of MTV the alternative acts beginning in the 80's and continuing into the 90's became popular. Now it's all about lame hip hop, pop and R&B.

I don't immediately know what can be done to make MTV relevant again. I don't think that going back to its original format of playing wall to wall music videos would work in this day and age when we have YouTube. MTV just needs to get away from its exploitative reality TV obsession. They've been bogged down in it for so long, that they forgot about developing more innovative or cutting edge programming.

Also, MTV needs once again, be at the forefront (and function as the gatekeepers of sorts) for whatever is hot in popular culture (be it movies, politics, and of course music). In other words, MTV needs to be the CNN/MSNBC/Fox News for the "young people" (i.e. high school and college age students). Now, pretty much no different than Freeform (formerly ABC Family) or The CW. There's just no clear cut direction as everything seems to be done on the cheap or on the fly.

I think MTV, like other channels need a vision of what said channel should be.

MTV-channel for music videos
TV Land-channel for classic shows
CMT-Channel for all things country
Fuse-See MTV.
GSN-channel for game shows



My point is thats how it should be. Now, you have all these channels overlapping with one another and not only that, channels like Music Television showing everything BUT music.

Time for the plug to be pulled on MTV.

I don't understand MTV in general. It's called Music Television but I swear I almost never see music on there anymore.

Maybe instead of MTV standing for Music Television it should stand for miscellaneous TV.

I miss the early days of MTV where they not only played videos but videos by actual rock artists. Because of MTV the alternative acts beginning in the 80's and continuing into the 90's became popular. Now it's all about lame hip hop, pop and R&B.

I think that MTV slowly stopped being "cool" or on the cutting edge if you will around 1997-98. That was when Beavis & Butt-head ended and Total Request Live (or at the time, two separate shows, MTV Live and Total Request). It was also around this time that MTV relocated to Times Square in New York.

It was around this time that the grunge/alternative era ended and MTV's w/ TRL as the main lynch-pin started shoving the same tunes that were on constant rotation on pop radio down viewer's throats. MTV in essence started to become something (depending on how old you were) to laugh at instead of w/ like when Beavis & Butt-head were mocking MTV's videos.

Then came the seemingly endless supply of dopey "reality" shows by the turn of the millennium. The Hills and My Super Sweet 16 (possibly staged "reality" shows centered on vapid, over-privileged youth) arguably signified the "point of no return" regarding MTV's network decay. Rather exploitative shows like Jersey Shore, 16 & Pregnant/Teen Mom only dragged them further into the gutter to put things nicely.

I watched The Hills and Beavis and Butthead. I sometimes watch The Challenge but The Real World JTS.

Beavis and Butthead were the only thing on MTV I watched except when a Paula Abdul video came on and I tried to switch from VH-1 and MTV to catch it twice.

Time for the plug to be pulled on MTV.

MTV faces an extra challenge, in that its niche has fundamentally changed. Music videos are irrelevant as the basis for a TV channel; every artist or label has a YouTube channel instead.

If MTV wants to reclaim its niche, its content has to be about the music and the artists, stuff like Behind the Music or even Cribs (dedicated to musicians). They could even revive Unplugged (maybe; a lot of pop music nowadays isn't really plugged-in to begin with). MTV News is probably DOA, the internet can report faster than TV. They need to find ways to present music-relevant content that can't be had anywhere else.

If that isn't remotely possible then, MTV just needs to totally discover what it wants to be and rebrand itself to that. Music Television isn't that profitable anymore yet they still kind of hold on to that legacy. Along with still having embarrassing shows like Ridiculousness, along with still having reality shows like Teen Mom, along with scripted shows like Teen Wolf. They just need to pick a field and stick with it and hope it remains successful

For the third time in 18 months, there’s a new person in charge of MTV (https://t.co/rbjWX3YiZr).

I like to see what changes are in store:rolleyes:

Right now, there is absolutely nothing that differentiates MTV from E!, Bravo, Freeform, or any of the other television networks that cater to a largely Millennial and female audience. Look at some of MTV's current crop of original programming: Catfish, Teen Mom, Girl Code, Ridiculousness, Teen Wolf, Scream ... not one of those has anything to do with music because MTV hasn't been about music in years.

It's the same decline of every cable channel in the past fifteen years, themed programming gets low ratings, original programming is expensive, all channels are losing their branding, so every channel plays the same eight movies and reruns of That '70s Show.

Which brings me to my larger point of do we all remember how hugely relevant MTV used to be to the pop culture zeitgeist? In the 1980s and for much of the 1990s, it felt like true counter-culture, anti-establishment programming, almost like Rolling Stone magazine had gone from the printed page to the screen. The Video Music Awards, Spring Break, Live Aid, Beavis and Butthead, Headbangers Ball, Yo! MTV Raps, Total Request Live, Rock the Vote, MTV News, Unplugged, The Real World, and plenty more are examples that when things happened on MTV, the world took notice. It wasn't just a handful of ardent fans that were paying attention.

But now, MTV is just another channel among hundreds. It does nothing to stand out or be different. It's safe, homogenized, inoffensive programming that's easy to digest and doesn't challenge anyone to think too hard. It does nothing to capture today's youth and their ideals, unlike what it was in its heyday. I think it's equal parts "let's get the kids that aren't online" and "this is just the type of stuff Viacom puts on networks without a real focus".

In an era where people can watch any video any time they want, MTV is essentially obsolete. Artists don't even exclusively premiere their stuff for them anymore. Kids these days can get better content that's at their fingertips with YouTube, any music video, viral programming with the latest internet celebs, channels like MTV are obsolete. There's no reason to stay up til Midnight on Sundays to watch Matt Pinfield play good indie rock on 120 Minutes.