JamesG
10-09-2013, 02:44 PM
A&E Unveils New Logo, Tagline
by The Deadline Team
10/9/13
A&E Network announced today it will roll out a new brand identity and new tagline: “Be Original” on December 11, during its "Duck Dynasty" Christmas special.
In its announcement, the network noted its programming is 100% original in primetime — compared to, say, USA Network (11% original), TNT (20% original), FX (14% original) and TBS (7% original).
“As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for,” said Guy Slattery, EVP Marketing, A&E Network.
“Our new tagline embodies who we are and not just what we do,” chimed in David McKillop, General Manager & EVP of A&E Network. “From Duck Dynasty to Bates Motel, we are 100% original with the most unique characters and content in television. ‘Be Original’ is much more than a tagline, it’s a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers.”
http://www.deadline.com/2013/10/ae-unveils-new-logo-tagline/
by The Deadline Team
10/9/13
A&E Network announced today it will roll out a new brand identity and new tagline: “Be Original” on December 11, during its "Duck Dynasty" Christmas special.
In its announcement, the network noted its programming is 100% original in primetime — compared to, say, USA Network (11% original), TNT (20% original), FX (14% original) and TBS (7% original).
“As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for,” said Guy Slattery, EVP Marketing, A&E Network.
“Our new tagline embodies who we are and not just what we do,” chimed in David McKillop, General Manager & EVP of A&E Network. “From Duck Dynasty to Bates Motel, we are 100% original with the most unique characters and content in television. ‘Be Original’ is much more than a tagline, it’s a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers.”
http://www.deadline.com/2013/10/ae-unveils-new-logo-tagline/