TMC
12-22-2011, 07:31 PM
Vevo, a Music Video Web Site, Wants to Get Into Television
Link (http://mediadecoder.blogs.nytimes.com/2011/12/20/vevo-a-music-video-web-site-wants-to-get-into-television/?smid=tw-mediadecoder&seid=auto)
In yet another example of the muddying of media categories, Vevo, the music video Web site set up by the two largest record companies is in talks with cable carriers to become a TV channel.
The company, which operates independently but is owned by the Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company, has grown quickly since it was introduced two years ago as the music industry’s version of Hulu: a source of high-quality online content that could draw premium advertising.
As of October, Vevo had 57 million users in the United States and streamed 827 million videos a month, a 400 percent increase since the Web site began in December 2009, according to a report the company issued on Tuesday.
To develop the service, Vevo wants to become something akin to what MTV was in its earlier days: a channel that will show music videos as well as other kinds of pop-culture entertainment.
It could create a cable channel of its own, or make deals with existing content companies, according to two people with knowledge of the company’s negotiations, who spoke on condition of anonymity because the talks are said to be in the early stages.
The talks were first reported by The Financial Times. A Vevo spokeswoman declined to comment on its plans.
Vevo’s videos are streamed through YouTube, which provides the bulk of Vevo’s traffic. But the company has been eager to establish Vevo as a recognizable consumer brand since it earns more advertising revenue when users go directly to its site, instead of through YouTube or other platforms.
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Link (http://mediadecoder.blogs.nytimes.com/2011/12/20/vevo-a-music-video-web-site-wants-to-get-into-television/?smid=tw-mediadecoder&seid=auto)
In yet another example of the muddying of media categories, Vevo, the music video Web site set up by the two largest record companies is in talks with cable carriers to become a TV channel.
The company, which operates independently but is owned by the Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company, has grown quickly since it was introduced two years ago as the music industry’s version of Hulu: a source of high-quality online content that could draw premium advertising.
As of October, Vevo had 57 million users in the United States and streamed 827 million videos a month, a 400 percent increase since the Web site began in December 2009, according to a report the company issued on Tuesday.
To develop the service, Vevo wants to become something akin to what MTV was in its earlier days: a channel that will show music videos as well as other kinds of pop-culture entertainment.
It could create a cable channel of its own, or make deals with existing content companies, according to two people with knowledge of the company’s negotiations, who spoke on condition of anonymity because the talks are said to be in the early stages.
The talks were first reported by The Financial Times. A Vevo spokeswoman declined to comment on its plans.
Vevo’s videos are streamed through YouTube, which provides the bulk of Vevo’s traffic. But the company has been eager to establish Vevo as a recognizable consumer brand since it earns more advertising revenue when users go directly to its site, instead of through YouTube or other platforms.
.