Brian Damage
11-28-2011, 12:03 PM
The struggles of fictional paper company Dunder Mifflin to compete with real-life office-supply chains like Staples Inc. are a running joke on NBC's "The Office." Now, an online outlet owned by Staples is using the Dunder Mifflin name to try to sell more copy paper.
Staples' Quill.com has struck a licensing deal with NBC's parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as "Our motto is, 'Quabity First' " and "Get Your Scrant on," well-known phrases from the comedy series.
http://www.quill.com/content/iw/adv/2011/12/107/default.aspx?cm_sp=W11_08_125_M1D94V2HP-_-Na-_-Na&web_track_id=128341805&position_id=1&promo_code=99999&lcb=1
Staples' Quill.com has struck a licensing deal with NBC's parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as "Our motto is, 'Quabity First' " and "Get Your Scrant on," well-known phrases from the comedy series.
http://www.quill.com/content/iw/adv/2011/12/107/default.aspx?cm_sp=W11_08_125_M1D94V2HP-_-Na-_-Na&web_track_id=128341805&position_id=1&promo_code=99999&lcb=1