http://www.latimes.com/entertainment/news/tv/la-ca-mtv-research-201110 02,0,2994040.story

By 2008, the network became complacent with shows like "The Hills" and "My Super Sweet 16." Now it is targeting the millennial generation with shows like "Awkward" and "Teen Mom."

Big mistake, too.

"I want my MTV!"

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the quality of MTV went down over the years, due in part to the type of music that is dominating the charts. and with reality shows now saturating the station, i'm not surprised its continuing the way it is.

when i want to watch music vids, i go on youtube instead.

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Try this one: Los Angeles Times: "MTV remakes itself for the millennial generation" (http://urlnew.com/bm)

Yeah, videos are now an Internet thing. But it still doesn't excuse MTV from creating and airing so many crappy reality shows and making celebrities out of the people on them. :(

Yeah, videos are now an Internet thing. But it still doesn't excuse MTV from creating and airing so many crappy reality shows and making celebrities out of the people on them. :(

very true. the m in MTV has to stand for something else other than 'music' surely.

Beavis & Butt-head are coming back in four days. That's really the only thing that I'm looking forward to in regards to MTV these days.

Beavis and Butthead returning should be a sign for the "M" to stand for "Moron", just in honor of our favorite morons. :)

I watched The Hills and watch The Real World and will watch Beavis and Butthead. Bottom line, they can have reality shows, thats fine. The problem is thats all they care about. If your going to show reality shows, be fair and acually show, you know, music videos. I mean whats wrong with showing music videos from 3pm to 7pm everyday. They show That 70s Show instead? That shows on like 3 different channels already.

MTV hasn't been good since literally the 1980's, when it was actually a channel that had............MUSIC VIDEOS.

In the original, original 1984 format, MTV was a television/radio station with V-Jays. The only one I remember from back in the day was "Downtown" Julie Brown. But that's what MTV was, and it launched the careers of many acts from that time, people like Madonna, Michael Jackson, Billy Idol, Prince, and bunches of other acts.

I think the problem was, what kind of music where they to play? I remember the shows "Headbangers Ball" and "Yo! MTV" which served different demographics. So, I think they decided to get into TV shows and whatnot.

I haven't watched an MTV show in many years. I did watch a few episodes of "Hard Times with RJ Berger" or something similar, a supposedly teen comedy that was not funny and just full of stereotypes, horny kids, the geek, whatever, it was garbage and I stopped watching after 10 minutes or so.

Oh well, Beavis and Butthead, the ONLY good thing to come out of MTV in the last 20 years is back. Well it will be until some trailer trash moron sues them again, because their kid burned the house down because Beavis yelled "Fire, Fire!

Well it will be until some trailer trash moron sues them again, because their kid burned the house down because Beavis yelled "Fire, Fire!

The sad thing is that MTV is still in existence and is not out of business because of that lawsuit from back then. And corporate owner Viacom (you know, the company that RUINED the Nashville Network!) tolerates that, what a joke!

^^ Is there any station Viacom has not ruined? Remember they own TVLand too.It seems half of Pay tv channels are owned by those crooks.And alot of other channels just copied what Viacom did and that's why most of Pay TV has become just a bunch of copycat channels with little variety,low common denominator programming etc. and whose main purpose is of course to show zillions of commercials.Look at what happenned to AMC being one example of many.

I think the last time I actually watched an entire program on MTV was about 10-11 years ago when they had WWF Sunday Night Heat. Celebrity Death Match also wasn't that bad. Of course, back then I think they even had music on past the early morning hours.

I am 40 and watched MTV probably until mid 90's. Loved the videos, loved the shows like Remote Control and Beavis and Butthead (excited they are coming back). However, then it became terrible with all the stupid reality shows and many to me glorify terrible behavior like Teen Mom (this show is highly offensive to me). I do agree that part of it is the music changing because back when MTV went on air they played music I liked (mostly New Wave and Classic Rock). When it went to awful music it made it less likely I would watch though I still liked many of the shows. However, reality tv on MTV is disgusting.

While I do think they could devote more time to music videos, I don't think a 24 hour music video channel would be successful today. It's so much easier and convenient to just go online, search for, and watch any video you want. I am not a fan of the reality shows, but one "dramedy" I do like on the channel is "Awkward." It is actually a very realistic portrayal of high school and deals with real issues that teens actually face. It is unlike shows like "Jersey Shore" which is complete nonsense. They need more scripted programming like this as opposed to reality, IMO.

While I do think they could devote more time to music videos, I don't think a 24 hour music video channel would be successful today. It's so much easier and convenient to just go online, search for, and watch any video you want. I am not a fan of the reality shows, but one "dramedy" I do like on the channel is "Awkward." It is actually a very realistic portrayal of high school and deals with real issues that teens actually face. It is unlike shows like "Jersey Shore" which is complete nonsense. They need more scripted programming like this as opposed to reality, IMO.I agree. I don't really know who would want to watch music videos on TV - why wait for it when you can go to YouTube and watch it whenever you want, how many times you want, etc.? Seems like an outdated concept.

Thats true you can go on youtube and you have itunes but heres the catch with those. I think you have to pay for itunes and with youtube who knows who's on youtube and going to shut the music videos down. I mean you already pay cable for a music channel.

I will say maybe a 24 hr. music channel might not work today but you can show music videos, reality tv, scripted programming etc. on the channel and it would probably work.

There are actually multiple 24/7 music video channels in existence today. MTV Hits has been around for several years now. It's pretty much the same format as the old MTV and is typically packaged in digital cable along with the 5 other MTV channels, most of which show videos to varying degrees.

Then there is TheCoolTV, which is a free OTA subchannel much like MeTV, AntennaTV, etc. This station airs literally all videos, from all eras, all the time. Not sure about their national coverage, but I get it OTA and know that Comcast carries it locally too.

So who cares what garbage MTV is now showing when there are several other channels available.

^^ Is there any station Viacom has not ruined? Remember they own TVLand too.It seems half of Pay tv channels are owned by those crooks.

And the original owner of BET made a HUGE mistake selling his channel to the devil named Sumner Redstone and Viacom.

And for awhile now, BET has turned into the African-American clone of MTV.

TV One > BET, IMO.

Although I did watch Beavis and Butthead frequently, MTV hasn't been worth watching since the 5 original VJ's were phased out. When they brought in people such as Adam Curry, Kennedy, Ananda Lewis, Carmen Electra, Daisy Fuentes, Carson Daly, Colin Quinn, Dan Cortese, Julie Brown, Karen Duffy and the God-awful Pauley Shore & Jesse Camp, I knew that the channel had seen it's better days. In fact, the only VJ's aside from the original 5 that I could tolerate were China Kantner & Matt Pinfield.

It's so much easier and convenient to just go online, search for, and watch any video you want.

so true, you are correct. that's what sites like you tube are for. don't know what i'd do without youtube for music vids.

so true, you are correct. that's what sites like you tube are for. don't know what i'd do without youtube for music vids.

Thats true about youtube. That website is a great tool for music videos and old stuff in general. The problem is that they always take videos etc. down.:mad:

Thats true about youtube. That website is a great tool for music videos and old stuff in general. The problem is that they always take videos etc. down.:mad:

yeah, mainly because of copyright. it's unfair. but other than that, it's amazing.

I think that playing videos on MTV would HELP the music industry. If kids saw a video on MTV they'd likely be more willing to download it on ITUNES or view it on youtube. They would discover music they wouldn't have otherwise listened to.

I say they should have like a 50/50 model where 50 percent of their programs are music related or music videos and the other 50 percent is reality and scripted programs.

MTV Lost Its Mojo With Millennials and Here's Why It Happened (http://www.thestreet.com/story/13105053/1/mtv-lost-its-mojo-with-millennials-and-heres-why-it-happened.html)