Pillsbury, Marlboro and Colgate-Palmolive--One night, I saw Wildroot Cream Oil, Halo Shampoo and Florissant Air Freshener..I thought I was in heaven when I saw the closing credits:)..In addition, the sponsors for the last season of "Dobie" also included Vicks and Poloroid.

Pillsbury, Marlboro and Colgate-Palmolive--One night, I saw Wildroot Cream Oil, Halo Shampoo and Florissant Air Freshener..I thought I was in heaven when I saw the closing credits:)

Yea I noticed that too. While I'm not really a Dobie Gillis fan, I do occasionally tune in to the repeats on Me-TV and it's always cool when the sponsors products appear in the closing credits.

I'm hoping that My Three Sons has a goof-up and show the closing credits:)

If I'm remembering right, I think MeTV only left those in sometimes in the season 3-4 episodes. I believe all the earlier episodes still had the hearts replacing them for syndication. Now, if only MeTV could find those cast commercials and include them in the show, I'd be in heaven! lol I'd love to see how they would do an Air Freshener commercial in those days. ;)

You are correct and it would be nice to see the Pillsbury label/Marlboro cigarette boxes in the closing credits someday..As far as the air freshener commercial..I wonder how that would go..nothing like the Febreze commercial that's airing at this time:)

I'm hoping that My Three Sons has a goof-up and show the closing credits:)

You'll see Kelloggs cereal boxes at the close of one of the Season 10 episodes.

thank you..i will definitely be looking out for that one:)

...Philip Morris {Marlboro, "The filter cigarette with the unfiltered taste"} and Pillsbury {cake mix, Pillsbury's Best Flour, et al.- "Nothin' says lovin'/Like somethin' from the oven/And Pillsbury says it best!"} were the alternate sponsors. Their combined sponsorship extended into the "Gillis Grocery Store" set, where a Marlboro/Philip Morris/Alpine display was prominently featured in front of the cash register, and boxes of Pillsbury's cake mixes were on a shelf in the background; that was one way a sponsor reminded viewers just WHO was paying for the privilege of bringing them the show they were watching, during the episode. In season four (when the series moved from Tuesday to Wednesday nights), "participating sponsors" included Procter & Gamble, Colgate-Palmolive, Polaroid {they also bought one minute spots on "I'VE GOT A SECRET" and "PASSWORD" during the 1961-'62 season}, and Richardson-Vicks.


As for "MY THREE SONS", General Motors' Chevrolet division sponsored the first four seasons [the closing credits often featured drawings of various Chevy models, or footage of them "in action" on the road]. Then, in the fall of 1964 (when Chevy dropped the show in favor of being the primary sponsor of "BEWITCHED"), Hunt-Wesson became the new primary sponsor (in original network prints, Fred MacMurray would greet the viewer at the beginning- "Hi! And welcome to our show, for Hunt-Wesson Foods..."- before the opening title appeared), right through the transition from ABC to CBS in 1965. In later seasons, Kellogg's was an alternate sponsor as well.

:tv:

...Philip Morris {Marlboro, "The filter cigarette with the unfiltered taste"} and Pillsbury {cake mix, Pillsbury's Best Flour, et al.- "Nothin' says lovin'/Like somethin' from the oven/And Pillsbury says it best!"} were the alternate sponsors. Their combined sponsorship extended into the "Gillis Grocery Store" set, where a Marlboro/Philip Morris/Alpine display was prominently featured in front of the cash register, and boxes of Pillsbury's cake mixes were on a shelf in the background; that was one way a sponsor reminded viewers just WHO was paying for the privilege of bringing them the show they were watching, during the episode. In season four (when the series moved from Tuesday to Wednesday nights), "participating sponsors" included Procter & Gamble, Colgate-Palmolive, Polaroid {they also bought one minute spots on "I'VE GOT A SECRET" and "PASSWORD" during the 1961-'62 season}, and Richardson-Vicks.


As for "MY THREE SONS", General Motors' Chevrolet division sponsored the first four seasons [the closing credits often featured drawings of various Chevy models, or footage of them "in action" on the road]. Then, in the fall of 1964 (when Chevy dropped the show in favor of being the primary sponsor of "BEWITCHED"), Hunt-Wesson became the new primary sponsor (in original network prints, Fred MacMurray would greet the viewer at the beginning- "Hi! And welcome to our show, for Hunt-Wesson Foods..."- before the opening title appeared), right through the transition from ABC to CBS in 1965. In later seasons, Kellogg's was an alternate sponsor as well.

:tv:

I heard that Kellogg's was an alternate sponsor from another site and I read that the Toni Company was possibly an alternate sponsor, for a couple of seasons with Hunt's...I also heard that Lever Brothers and Bristol-Myers was a sponsor as well(they could have been participating sponsors, i'm not sure)

There is at least one My Three Sons print that airs occasionally which includes Toni products in the closing credits.

I believe that in the late seasons, General Motors continued (or returned) to sponsor M3S -- that's why the Douglas family vehicles were nice, new Pontiacs.

There is at least one My Three Sons print that airs occasionally which includes Toni products in the closing credits.

I believe that in the late seasons, General Motors continued (or returned) to sponsor M3S -- that's why the Douglas family vehicles were nice, new Pontiacs.


thanks:)

i saw it and i loved it..i'll have to upload that one on another site for all to enjoy.

I saw one of the epis on Me-Tv and i was shocked to see that the Marlboro cigarettes blurred during the closing credits but you can see the reconizgable boxes..I know that they couldn't show those because the product is still being manufactured but it would have been nice to see:)..in the meantime, i'll enjoy seeing the Colgate-Palmolive brands during the credits:)

I saw one of the epis on Me-Tv and i was shocked to see that the Marlboro cigarettes blurred during the closing credits but you can see the reconizgable boxes..I know that they couldn't show those because the product is still being manufactured but it would have been nice to see:)..in the meantime, i'll enjoy seeing the Colgate-Palmolive brands during the credits:)

I think Federal Law prevents advertising Tobacco products on television.

I remember the Halo shampoo commercials. George Sanders (the voice of Shere Khan in "The Jungle Book" Disney movie) and Jimmie Rodgers ("Honeycomb") did singing commercials on "Dobie Gillis."

"You can always tell a Halo girl...you can tell by the shine of her hair...
The magic glow of a Halo girl goes with her everywhere."

And Pillsbury had commercials for their new Deluxe cake mixes ("Hungry? Want some?") as well as their flour and refrigerated biscuits:

"A house smells so nice when you bake in the oven
A warm kind of smell when you bake in the oven
Nothin' says lovin' like something from the oven
And Pillsbury says it BEST."

(In the episode where Maynard and Dobie give too much growth serum to the chicken, the resulting monster tears up the Gillis store, and in one scene you can see a display of Pillsbury cake mix boxes toppling and collapsing in its path.)

P.S.: Colgate's aerosol air freshener was "Florient," named for a brand of perfume they had sold in the 19th and early 20th centuries. It was a contraction of 'FLOwers of the ORIENT."

During the early 1960s. Bess Myerson (the former Miss America who appeared on "I've Got a Secret", and who also appeared in Ajax cleanser commercials) did some commercials for Florient, some of which may have appeared on Dobie Gillis.

"Florissant" is a suburb of St. Louis, Missouri, and it's French for "flourishing."

Thanks for the explanation of where Colgate got their inspiration for "Florient Air Freshener". I thought that was a weird name for a product but you made a lot of sense. I remember when watching the show on Me-Tv, I saw Philip Morris cigarettes on the counter and on the pharmacy shelves, I saw Colgate toothpaste and Wildroot Cream Oil. That was real nice to see.

I heard that Kellogg's was an alternate sponsor from another site and I read that the Toni Company was possibly an alternate sponsor, for a couple of seasons with Hunt's...I also heard that Lever Brothers and Bristol-Myers was a sponsor as well(they could have been participating sponsors, i'm not sure)

As I've mentioned on the M3S board, I've seen Kellogg's Pop Tarts boxes in the M3S closing credits in the reruns that appeared on a local tv station. This was in a S10 episode, I think. Me-TV probably has the same prints as syndication, so it likely has the same Pop Tarts boxes appear.

Jehoden..That's right..There are a closing credit with a series of Kellogg's brands at the bottom right. I know this because I've uploaded one from a 10th season episode of My Three Sons on You Tube.

That is one of my favorite things about watching "Dobie Gillis", seeing all the sponsors. I love that!

Schmoopie..Anytime I get to see sponsor logo during the closing credits, I just get the tingles..I saw one last week on Cozi-Tv's airing of "The Deputy" starring Henry Fonda and Allen Case. I was wondering why the big gap at the bottom right and I saw the cornucopia of Kellogg's cereals and that explained all that..I was blown away and someone could have knocked me over with a feather!

Schmoopie..Anytime I get to see sponsor logo during the closing credits, I just get the tingles..I saw one last week on Cozi-Tv's airing of "The Deputy" starring Henry Fonda and Allen Case. I was wondering why the big gap at the bottom right and I saw the cornucopia of Kellogg's cereals and that explained all that..I was blown away and someone could have knocked me over with a feather!

Most 60s shows seemed to have a corner of the closing credits, from what I remember usually bottom right, for the sponsor's logo to appear. The Dick Van Dyke Show in syndication seems to have replaced that open space with an illustration of Dick, but most other 60s syndicated shows seem to leave the space empty.

Most 60s shows seemed to have a corner of the closing credits, from what I remember usually bottom right, for the sponsor's logo to appear. The Dick Van Dyke Show in syndication seems to have replaced that open space with an illustration of Dick, but most other 60s syndicated shows seem to leave the space empty.


As you may or may not know, plenty of Screen Gems shows have portraits/symbols to place in the sponsor's box during the closing credits for syndication airings such as "Bewitched"(animated Samantha), "Dennis the Menace"(as an animated fireman(represented with a tornado with ax)),"Donna Reed Show"(picture of Ms. Reed) and "The Andy Griffith Show" and
"Mayberry R.F.D" have illustrated drawings of "Mayberry" at the bottom right..Just to name a few.

Most TV shows in the '50s and '60's had a corner space at the bottom of the screen for the sponsor's product(s) to make a final appearance. Among some of the others: S5 of "Hazel" (Parliament cigarettes and Crest toothpaste); "The Lucy Show" (Deep Magic facial cleansing lotion and Casual permanent hair color (both "by Toni"); "Petticoat Junction" (Ivory Soap, Ivory Liquid and Tide); "The Farmer's Daughter" (Miss Clairol hair color and Lark cigarettes); and "The Andy Griffith Show" (which showed all of the Post Cereals currently available. I remember a 1961 episode that showed Rice Krinkles, Post Toasties, Grape-Nuts, and a new product--Post Oat Flakes--among the Post items flipped on-screen every three or four seconds).

@peyton6769; The alternate sponsor of "The Deputy" was just as surprising. Kellogg's cereals alternated with General Cigar Company, which made Robert Burns cigarillos and Tiparillos (as in "should a gentleman offer a Tiparillo to a lady?"). I remember one commercial in which Henry Fonda's co-star, Allen Case, was driving his Studebaker Hawk around a winding mountain road while enjoying a Robert Burns cigarillo (sure as heck couldn't do it now!)...remarkable that image has stayed with me for over 50 years!...

Thanks Missy for the info about the alternate sponsor of "The Deputy"..When I saw the Kellogg's cereals during the closing credits of "The Deputy"--anyone could have knocked me over with a feather:)..I've seen 'The Andy Griffith Show" closing credits with the rotating boxes of Post cereals on YT(I enjoyed that:))..

Missy, maybe you can help with a sponsor question..I heard that during the 5th season of "Bewitched", I heard that Quaker Oats dropped as a sponsor, to be replaced by "Kodak". My vibe says that Quaker Oats sponsored on alternating weeks with Kodak and Chevrolet for the 5th season. What's the real story? Thanks Missy:)

Most TV shows in the '50s and '60's had a corner space at the bottom of the screen for the sponsor's product(s) to make a final appearance. Among some of the others: S5 of "Hazel" (Parliament cigarettes and Crest toothpaste); "The Lucy Show" (Deep Magic facial cleansing lotion and Casual permanent hair color (both "by Toni"); "Petticoat Junction" (Ivory Soap, Ivory Liquid and Tide); "The Farmer's Daughter" (Miss Clairol hair color and Lark cigarettes); and "The Andy Griffith Show" (which showed all of the Post Cereals currently available. I remember a 1961 episode that showed Rice Krinkles, Post Toasties, Grape-Nuts, and a new product--Post Oat Flakes--among the Post items flipped on-screen every three or four seconds).

@peyton6769; The alternate sponsor of "The Deputy" was just as surprising. Kellogg's cereals alternated with General Cigar Company, which made Robert Burns cigarillos and Tiparillos (as in "should a gentleman offer a Tiparillo to a lady?"). I remember one commercial in which Henry Fonda's co-star, Allen Case, was driving his Studebaker Hawk around a winding mountain road while enjoying a Robert Burns cigarillo (sure as heck couldn't do it now!)...remarkable that image has stayed with me for over 50 years!...
THE DICK VAN DYKE SHOW-a bottle of JOY dish soap.

Thanks Treky..I've seen the closing credits of "The Dick Van Dyke Show" closing credits with Joy dish liquid at the bottom left on YT.

This weekend, Me-TV reran a S3 episode, "Like, Oh Brother" (OAD, 3/13/62), which had Dobie & Maynard having to help out with a group of young "delinquents" which their sociology professor, Dr. Burkhardt, played by future Mrs. Natalie Lane, Jean Byron, was attempting to help in order to pass her class. The tallest, and probably oldest, of the boys was played by Richard Correll, who was also playing Beaver's friend, Richard, on Leave It to Beaver around this time. Gary (sic) Walberg, later of The Odd Couple & Quincy, played one of the older gentleman who arranged for the group in their old neighborhood. The closing credits include pictures of Colgate/Palmolive products Halo shampoo, Colgate toothpaste, and Florient air freshener.

This weekend, Me-TV reran a S3 episode, "Like, Oh Brother" (OAD, 3/13/62), which had Dobie & Maynard having to help out with a group of young "delinquents" which their sociology professor, Dr. Burkhardt, played by future Mrs. Natalie Lane, Jean Byron, was attempting to help in order to pass her class. The tallest, and probably oldest, of the boys was played by Richard Correll, who was also playing Beaver's friend, Richard, on Leave It to Beaver around this time. Gary (sic) Walberg, later of The Odd Couple & Quincy, played one of the older gentleman who arranged for the group in their old neighborhood. The closing credits include pictures of Colgate/Palmolive products Halo shampoo, Colgate toothpaste, and Florient air freshener.

The next episode aired on Me-TV, "Names My Mother Called Me" (OAD, 3/27/62), featured more classic tv people, including Russell Collins (who about this same time played crotchety Ben on Twilight Zone's "Kick the Can"), Diane Sayer (Wally Cleaver's "Box Office Attraction" from S6 of LITB), and the original Ward Cleaver, Casey Adams (aka Max Showalter). It had pictures of CP products Wildroot cream oil, Colgate, & Halo, over the end credits. I assume that the sponsors like Colgate (and its competitors like Crest) have no problem with the sponsor products appearing on-screen, at least those that are still manufactured.

The next episode aired on Me-TV, "Names My Mother Called Me" (OAD, 3/27/62), featured more classic tv people, including Russell Collins (who about this same time played crotchety Ben on Twilight Zone's "Kick the Can"), Diane Sayer (Wally Cleaver's "Box Office Attraction" from S6 of LITB), and the original Ward Cleaver, Casey Adams (aka Max Showalter). It had pictures of CP products Wildroot cream oil, Colgate, & Halo, over the end credits. I assume that the sponsors like Colgate (and its competitors like Crest) have no problem with the sponsor products appearing on-screen, at least those that are still manufactured.


I remember seeing the MeTv airings when it aired a few years ago and I did have the pleasure of seeing a few of the CP products during the closing credits:)