Brian Damage
08-17-2010, 09:15 PM
· ABC has extended its deal with Peanuts Worldwide LLC, and Lee Mendelson Film Productions to keep Charlie Brown on TV for another five years. Snoopy dance
ABC took over the rights to the Charlie Brown TV specials in 2001. Titles include "A Charlie Brown Christmas," "A Charlie Brown Thanksgiving" and "It's the Great Pumpkin, Charlie Brown."
The holiday specials continue to be viewer faves. Last year, the umpteenth rerun of "A Charlie Brown Christmas" -- it debuted on CBS in 1965, but some years it has run twice -- attracted more than 11 million viewers. About 1 million of them fell into the MTV sweet spot, age-wise. Among kids between the ages of 2 and 11 -- a.k.a. MTV's farm team -- "A Charlie Brown Christmas" topped the combined delivery of CBS, Fox, NBC and CW by 42 percent last December.
http://www.washingtonpost.com/wp-dyn/content/article/2010/08/16/AR2010081604991.html
ABC took over the rights to the Charlie Brown TV specials in 2001. Titles include "A Charlie Brown Christmas," "A Charlie Brown Thanksgiving" and "It's the Great Pumpkin, Charlie Brown."
The holiday specials continue to be viewer faves. Last year, the umpteenth rerun of "A Charlie Brown Christmas" -- it debuted on CBS in 1965, but some years it has run twice -- attracted more than 11 million viewers. About 1 million of them fell into the MTV sweet spot, age-wise. Among kids between the ages of 2 and 11 -- a.k.a. MTV's farm team -- "A Charlie Brown Christmas" topped the combined delivery of CBS, Fox, NBC and CW by 42 percent last December.
http://www.washingtonpost.com/wp-dyn/content/article/2010/08/16/AR2010081604991.html