Brian Damage
04-19-2010, 01:42 PM
VH1 is setting a high bar for itself this year: Launching 44 new shows -- without resorting to the usual trashy shenanigans which have accounted for the bulk of its reality ratings success.
"As much as they've enjoyed the 'Love' franchise, our audience was getting a little fatigued by all those manufactured reality shows," said Tom Calderone, president, VH1. "They want more authenticity in their reality, which isn't to say that it can't be comedic and light."
Which is I guess is the VH1's president's way of gently telling fans that all those shows they loved were b.s.
The spiel is part of the network's annual pitch to advertisers. Each of the new VH1 shows will align with one of three genres: music, celebrity and "real life stories."
http://www.hollywoodreporter.com/hr/content_display/news/e3iec3c2452ddf8270c14cd59b8ec1ea302
"As much as they've enjoyed the 'Love' franchise, our audience was getting a little fatigued by all those manufactured reality shows," said Tom Calderone, president, VH1. "They want more authenticity in their reality, which isn't to say that it can't be comedic and light."
Which is I guess is the VH1's president's way of gently telling fans that all those shows they loved were b.s.
The spiel is part of the network's annual pitch to advertisers. Each of the new VH1 shows will align with one of three genres: music, celebrity and "real life stories."
http://www.hollywoodreporter.com/hr/content_display/news/e3iec3c2452ddf8270c14cd59b8ec1ea302