MTV redesigns logo, drops "Music Television"
Feb 8, 2010

After 29 years, MTV has redesigned its logo and finally dropped "Music Television."

Basically it looks just like the old logo, only with some cropping. The design is getting flak from bloggers, but this is long overdue.

Having "Music Television" on there was just a constant reminder that MTV was branding itself one way, programming itself another.

Here's the logo...

http://www.thrfeed.com/2010/02/mtv-redesigns-logo-drops-music-television-pic.html

puke:

Is anyone really surprise!?!?Shock!!?!They stop being about the music years ago.

I DON'T want my MTV!

I DON'T want my MTV!

I want mine but that sure as H.E. double toothpicks isn't it. :mad:

Works for me.

Showing music videos on a TV channel geared towards teens and 20somethings 24/7 or even 12 hours out of the day is pretty pointless.

Works for me.

Showing music videos on a TV channel geared towards teens and 20somethings 24/7 or even 12 hours out of the day is pretty pointless.

It wasn't pointless in 1981, MTV is like most all the other cable channels, They stayed with their original purpose for a few years or so then they pulled the rug out from under you in favor of a new demographic. When MTV premiered it was geared towards people of basically the age it is today and older adults but things have changed since then, Reality shows have become dominant and the music of today isn't worth the effort for me to even bother so for those like you that are fine with today's MTV, I say enjoy it. I had my chance and for me this channel met it's death during the late 80's but at least I was smart enough to tape most of it.

"A new demographic?" Was there a time when MTV wasn't targeted primarily to the 18-25 age range? In the early years, there were some older VJs and the network was geared to a wider range of viewers, but since the late 80s, they've been pretty clear about who they're focusing on. With thousands of music videos from all eras of popular music on YouTube, including the newest videos from today's biggest names, the original concept of MTV has become terribly obsolete. I know it's a slap in the face of nostalgia, but that's just the way it is.

"A new demographic?" Was there a time when MTV wasn't targeted primarily to the 18-25 age range? In the early years, there were some older VJs and the network was geared to a wider range of viewers, but since the late 80s, they've been pretty clear about who they're focusing on. With thousands of music videos from all eras of popular music on YouTube, including the newest videos from today's biggest names, the original concept of MTV has become terribly obsolete. I know it's a slap in the face of nostalgia, but that's just the way it is.

By new demographic I meant that the original viewers got older and were basically kicked out in the cold by MTV. Programming changed and music videos were soon regulated to late night hours. MTV may have been geared toward 18-25 year olds in 1981 but today I would say it's much younger, 13-25 would be a more reasonable estimate but no matter what age they're targeting you can bet that they don't give a damn about people in my age bracket. MTV has been obsolete for over 20 years as far as I'm concerned but you're right about youtube and other sources and even though I long for the days of the old MTV, It's nice to be able to watch a video when you want to and chances are they're not going to play anything from the 80's on today's MTV.

This is so sad. I grew up on MTV and as someone that recalls the glory days of MTV in the late 1980's and early 1990's i can say i am profoundly sad about this; but not sad because i had a feeling this was coming at some point. Seeing as that MTV had basically abandoned any sort of musical programming years ago.

By new demographic I meant that the original viewers got older and were basically kicked out in the cold by MTV. Programming changed and music videos were soon regulated to late night hours. MTV may have been geared toward 18-25 year olds in 1981 but today I would say it's much younger, 13-25 would be a more reasonable estimate but no matter what age they're targeting you can bet that they don't give a damn about people in my age bracket. MTV has been obsolete for over 20 years as far as I'm concerned but you're right about youtube and other sources and even though I long for the days of the old MTV, It's nice to be able to watch a video when you want to and chances are they're not going to play anything from the 80's on today's MTV.

I disagree - I don't think it's been obsolete for over 20 years, I think it's really with the advent of youtube, etc. Think back even to 1999-2000-2001 era when TRL was dominating the youth culture and MTV showed videos or at least music related programming often during the day. I remember in those days they had hours of music video blocks in the morning (not early morning, all the way till noon basically) plus they had shows like "Making the Video," "Say What Karaoke," etc. Even their less music-type programming were still shows like "Diary" that focused on the most popular music stars of the day. It has definitely been in the last 5 years that there was a shift away from "Music Television" - maybe it's been awhile since it was straight music videos but it was still "Music Television" into the 2000s

They might as well change the "MTV" part too, they can take away the words "Music Television" but MTV still means Music Television to ALOT of people.

They should go with "Anything BUT Music Television" :rolleyes:

I disagree - I don't think it's been obsolete for over 20 years.

That's fine but I was speaking only for myself and for me MTV has been obsolete for over 20 years. There are those that are going to prefer today's MTV over the old and that's ok for some folks but not for me. When MTV ceased to be a 24/7 music video channel, I lost most all interest in it.

They might as well change the "MTV" part too, they can take away the words "Music Television" but MTV still means Music Television to ALOT of people.

They should go with "Anything BUT Music Television" :rolleyes:

:clap :clap :clap :clap

By new demographic I meant that the original viewers got older and were basically kicked out in the cold by MTV. Programming changed and music videos were soon regulated to late night hours. MTV may have been geared toward 18-25 year olds in 1981 but today I would say it's much younger, 13-25 would be a more reasonable estimate but no matter what age they're targeting you can bet that they don't give a damn about people in my age bracket. MTV has been obsolete for over 20 years as far as I'm concerned but you're right about youtube and other sources and even though I long for the days of the old MTV, It's nice to be able to watch a video when you want to and chances are they're not going to play anything from the 80's on today's MTV.
Why should they play music from the 80s? When they were showing music videos all day, they were showing then-contemporary videos, weren't they? I'm sure they might have had special blocks of classic performance videos from the 50s-70s, but most of their programming was of then-current music, right?

I don't understand why you feel like you were "kicked out in the cold." Their target audience is teens and 20somethings. Beginning at some point, that no longer included you.

Honestly, if MTV went back to their original format tomorrow and aired the best in current music videos, people would still be upset. Half of the anti-MTV people aren't mad because they no longer show videos all day, they're mad because they no longer show Madonna all day or Michael Jackson all day or other 80s music videos. The 80s are over. They've been over for 20 years now.

Why should they play music from the 80s? When they were showing music videos all day, they were showing then-contemporary videos, weren't they? I'm sure they might have had special blocks of classic performance videos from the 50s-70s, but most of their programming was of then-current music, right?

I don't understand why you feel like you were "kicked out in the cold." Their target audience is teens and 20somethings. Beginning at some point, that no longer included you.

Honestly, if MTV went back to their original format tomorrow and aired the best in current music videos, people would still be upset. Half of the anti-MTV people aren't mad because they no longer show videos all day, they're mad because they no longer show Madonna all day or Michael Jackson all day or other 80s music videos. The 80s are over. They've been over for 20 years now.



The point that I'm trying to get across is that nobody is going to convince me that this channel can't schedule some time to showing the videos that I enjoyed and I don't mean constant shoving of Madonna and Michael Jackson down my throat. I don't care if it's an hour a day, week, month or whatever. I watch what I want on youtube and the comments about the old MTV are enough to tell me that people still want to see this. I know there's MTV2 , VH-1 Classic, Much Music, youtube, etc... and I still have all my beta tapes so I'm not without resources and I agree with what you're saying but it still makes me cringe when I see the crapfest that MTV has turned into. One other thing, The 80's may be over for you and chronology wise you're right but for me the music lives on.

I don't get what's with the big announcement today. The version of the logo with the bottom part of the M cropped off and no "Music Television" underneath has been in use since at least Fall 2008. The only change is that it is no longer on top of a color background and they've added "MTV people" inside of the logo.

Remember VH1 stil stands for "Video Hits One".

I don't get what's with the big announcement today. The version of the logo with the bottom part of the M cropped off and no "Music Television" underneath has been in use since at least Fall 2008. The only change is that it is no longer on top of a color background and they've added "MTV people" inside of the logo.

That I didn't know but since I haven't watched MTV in probably 15 years or so it's no wonder.

I don't watch it either, but I used to be a big fan, so sometimes I see what they are up to now-a-days (and am usually disgusted).

It stinks. It was an awesome concept, but it really is an idea of the past. So I'm not sure what they could really do different (as far as music programming is concerned).

I'm not surprised by this either. I used to watch it quite a bit growing up, but I haven't tuned in in years. CMT also seems to be going the MTV route, but I still liked to watch. Of course, lousy Comcast dropped it from our lineup :mad:

:rolleyes:
http://adage.com/mediaworks/article?article_id=142017

"Music is still at the center of so much of what we do, but we've really expanded what that means," MTV general manager Stephen Friedman explains. "We needed the logo to be flexible enough to have the artists within it but also the stars of our shows. It's an updating that speaks to this audience in a much simpler, bolder way."

MTV hasnt been good since the 90s.

I think it's appropriate that they simply cut off half the logo-shows how lazy they are. MTV have become followers rather than leaders. If they acted this way in 1981, it would have never gotten on the air. I challenge any employee there to tell me they're having a good time. Is EVERYONE in the industry afraid to take a chance?

And I don't wanna hear that jazz about them giving the audience what they want. We need to see some networks cancelled, instead of just TV shows.

I think it's appropriate that they simply cut off half the logo-shows how lazy they are. MTV have become followers rather than leaders. If they acted this way in 1981, it would have never gotten on the air. I challenge any employee there to tell me they're having a good time. Is EVERYONE in the industry afraid to take a chance?

And I don't wanna hear that jazz about them giving the audience what they want. We need to see some networks cancelled, instead of just TV shows.
But it's the truth. The ratings speak for themselves. There's a reason why the Jersey Shore kids have been *everywhere* the last two months.

Yea it is true. For me, if MTV could make this show a hit (mainly off its controversy) then why couldn't they make a bunch of videos successful? I just think that someone there would want to attempt something. It's on auto pilot pretty much now. Maybe it's not hip to try things anymore. It's much easier to be lazy. Which I think they're being. Well, Viacom anyway.

I just hope we're starting to see these big companies starting to screw up from owning so much. These shows are obviously cost cutting measures, and frankly I wouldn't feel the least bit sorry for them if this kinda stuff catches up with them.

I know that sounds mean, but I'm really annoyed with all that's going on.

Yea it is true. For me, if MTV could make this show a hit (mainly off its controversy) then why couldn't they make a bunch of videos successful? I just think that someone there would want to attempt something. It's on auto pilot pretty much now. Maybe it's not hip to try things anymore. It's much easier to be lazy. Which I think they're being. Well, Viacom anyway.

I just hope we're starting to see these big companies starting to screw up from owning so much. These shows are obviously cost cutting measures, and frankly I wouldn't feel the least bit sorry for them if this kinda stuff catches up with them.

I know that sounds mean, but I'm really annoyed with all that's going on.
They have tried several times over the last few years to put videos in prominent timeslots. They had a thing where they showed videos all throughout the evening on Fridays a few months ago, but it bombed. Friday probably wasn't the best night of the week to do it, but if other things were able to get better ratings on Fridays, then the problem is more with the programming and not the day.

Starting yesterday, MTV extended the "AMTV" block to 11am on most weekdays. So it will now air from 3am-11am. Plus, they will air "AMTV" on Saturday and Sunday mornings from 6-8am. MTV says this was due to viewer requests.

http://time.com/4130679/millennials-mtv-generation/

Millennials, a word coined in 1987 to describe the generation born starting in 1982 (https://en.wikipedia.org/wiki/Millennials#Terminology), doesn’t fit with today’s kids, who were born two decades later. So MTV took it upon itself to come up with a name for the generation following the millennials — those born starting in 2001. On Wednesday, MTV will announce the new generation’s name: "The Founders." According to Time magazine, "MTV surveyed 1,000 kids born after December 2000 on what they should be called, "generating 544 names including the Navigators, the Regenerators, the Builders, the Bridge Generation, and the winner, the Founders."

http://time.com/4130679/millennials-mtv-generation/

Millennials, a word coined in 1987 to describe the generation born starting in 1982 (https://en.wikipedia.org/wiki/Millennials#Terminology), doesn’t fit with today’s kids, who were born two decades later. So MTV took it upon itself to come up with a name for the generation following the millennials — those born starting in 2001. On Wednesday, MTV will announce the new generation’s name: "The Founders." According to Time magazine, "MTV surveyed 1,000 kids born after December 2000 on what they should be called, "generating 544 names including the Navigators, the Regenerators, the Builders, the Bridge Generation, and the winner, the Founders."

They're "The Founders"? More like "The Lose What Everyone Else Knew Before The Millennials"! I'm sorry, but the Millennials at least knew everything and almost like everything their parents liked, such as music and TV. I don't see that with Founders.

Yeah, I would've picked a different name. Anything but "The Founders."

Not all,but for some, but how about calling them, The Spoiled.

MTV hasnt been good since the 90s.

I'll be the first to admit that I haven't watched MTV on a regular basis in about 10 years. So I can't deliver a properly insightful analysis of what has been going on there in recent times.

With that being said, if you were going to none the less ask me why MTV has "fallen" from grace, I would sum it up to the following:
*Them riding the reality TV wagon (it probably really came full steam ahead w/ The Osbournes) way too long. In other words, they relied on cheap, vapid, schlocky programming instead of trying to present more innovative or cutting edge programming. It seemed like once shows like Jackass ended, MTV arguably never had another show w/ the same time of "crossover" appeal.

*MTV is no longer seemingly, a destination (or based on its perception) for what your college age brother thinks is cool. Now it feels like what your tween sister thinks is cool or "edgy". Take a look at the MTV Movie Awards of recent years (when anything connected to Twilight was winning) or them hiring Miley Cyrus to host this past years VMAs. MTV now has to compete w/ The CW and ABC Family (soon to be Freeform) for the same demographics/target audience. This is why the Beavis & Butt-head continuation from several years back stuck out like a sore thumb because it no longer fit in the "current" image of MTV (not so "ironic", "underground" and/or "counterculture" like back in the '90s). I think MTV really wants to keep that teen/early 20s audience, so much so that they've alienate viewers in the mid/late 20s and thirties, just because it's micro-focused on the teen/early 20s demo.

*When they forgot what the "M" in MTV stood for. You can make the argument that w/ the advent of YouTube, a 24 hour music video cable channel isn't really that viable anymore. But it none the less, isn't like most MTV shows were still dedicated to music. Like music competition contests, documentaries, music news, fictional musical shows, reality TV on musicians, etc.

Relax and calm down. Us true music lovers still have our beloved VH1.

Not all,but for some, but how about calling them, The Spoiled.

Fully agree. Those kids would turn their noses with anything made prior to 2000...for the most part.

The Spoiled will do anything they want to. If you show them MTV with Music Videos from the 80's and 90's...they'll turn to their phones! If you show them Sesame Street without Elmo...that little red menace...they'll turn to their phones! If you have them go outside...you guessed it...phone time!

Is Gen Y/Millennials the last generation to know about awesomeness?

I'll be the first to admit that I haven't watched MTV on a regular basis in about 10 years. So I can't deliver a properly insightful analysis of what has been going on there in recent times.

With that being said, if you were going to none the less ask me why MTV has "fallen" from grace, I would sum it up to the following:
*Them riding the reality TV wagon (it probably really came full steam ahead w/ The Osbournes) way too long. In other words, they relied on cheap, vapid, schlocky programming instead of trying to present more innovative or cutting edge programming. It seemed like once shows like Jackass ended, MTV arguably never had another show w/ the same time of "crossover" appeal.

*MTV is no longer seemingly, a destination (or based on its perception) for what your college age brother thinks is cool. Now it feels like what your tween sister thinks is cool or "edgy". Take a look at the MTV Movie Awards of recent years (when anything connected to Twilight was winning) or them hiring Miley Cyrus to host this past years VMAs. MTV now has to compete w/ The CW and ABC Family (soon to be Freeform) for the same demographics/target audience. This is why the Beavis & Butt-head continuation from several years back stuck out like a sore thumb because it no longer fit in the "current" image of MTV (not so "ironic", "underground" and/or "counterculture" like back in the '90s). I think MTV really wants to keep that teen/early 20s audience, so much so that they've alienate viewers in the mid/late 20s and thirties, just because it's micro-focused on the teen/early 20s demo.

*When they forgot what the "M" in MTV stood for. You can make the argument that w/ the advent of YouTube, a 24 hour music video cable channel isn't really that viable anymore. But it none the less, isn't like most MTV shows were still dedicated to music. Like music competition contests, documentaries, music news, fictional musical shows, reality TV on musicians, etc.

Adding to my point, MTV (and maybe I'm wrong in some respects) no longer really seems to be ahead of the curve or seriously in-line in regards to what's hot/hip or what's relevant in popular culture or society at large. MTV for as far as I can recall was usually the "king maker" if you will informing you about current trends. It's like ever since they discontinued Total Request Live back in 2008, MTV got more and more lost in the shuffle.

Seems that MTV and Viacom are only in it for the money!

Another reason why I hate the 2000's is because TV Stations made cash-cow shows like Spongebob Squarepants and Reality Shows. Then they dumped all the classics and told us "If you wanna watch these shows, buy them on DVD! If we don't have them on DVD, **** you"!

Viacom is the worst...they won't even let you watch free shows or have shows on YouTube...even if it's a collection of classic bumpers, they'll say "It's Mine, You Can't Watch Them For Free"!

The founders? The founders of what? This is hilarious.

Should be more like "The just-don't-cares".

It irks me that kids now don't even know how to look a word up in the dictionary they have to google it and they don't know how to write in cursive because schools aren't teaching it anymore. The joys of actually flipping the pages of a book are beyond the words that are actually in the book.

Seems that MTV and Viacom are only in it for the money!

Another reason why I hate the 2000's is because TV Stations made cash-cow shows like Spongebob Squarepants and Reality Shows. Then they dumped all the classics and told us "If you wanna watch these shows, buy them on DVD! If we don't have them on DVD, **** you"!

Viacom is the worst...they won't even let you watch free shows or have shows on YouTube...even if it's a collection of classic bumpers, they'll say "It's Mine, You Can't Watch Them For Free"!

I have seen the classic bumpers for TV Land for years now. I will say, if by chance the shows are on YouTube, watch them or save them before there taken down. Why can't they leave well enough alone?

I have seen the classic bumpers for TV Land for years now. I will say, if by chance the shows are on YouTube, watch them or save them before there taken down. Why can't they leave well enough alone?

Because Viacom IS greedy, we can't watch it for free, we have to buy it! If they're stuff is on YouTube, they ***** about it and tell you "Take It Down"!

The reason why I won't go to gametrailers.com anymore, not because I've been banned until Cleveland wins a Championship, but they're operated by Viacom!

This is why MTV, Nickelodeon, and Viacom are failing...they have to be greedy bastards!

The founders? The founders of what? This is hilarious.

Should be more like "The just-don't-cares".

It irks me that kids now don't even know how to look a word up in the dictionary they have to google it and they don't know how to write in cursive because schools aren't teaching it anymore. The joys of actually flipping the pages of a book are beyond the words that are actually in the book.

I call them The Spoiled Generation! They destroyed what the Builders and Boomers built. Now The Spoiled will turn their noses against the stuff before 1996 supposedly. I feel that Gen Y still likes the older stuff because their parents would still watch these shows.

Viacom is the worst...they won't even let you watch free shows or have shows on YouTube...even if it's a collection of classic bumpers, they'll say "It's Mine, You Can't Watch Them For Free"!
This always bugged me too. Yes, copyright is copyright, but at the same time, you're going after obscure shows that aired for two months back in 1992, but you have no plans to air them either. Outside of the 90s block on TeeNick/Splat, it's not like Viacom is doing anything with its old school content.

It's not like they don't have enough content, so why not create retro Youtube channels or a Viacom app? I'd pay good money to watch some older episodes of You Can't Do That on Television or Remote Control on my Roku. The Gen-X/early millennials (say anyone born before 1995) would appreciate it.

After 29 years, MTV has redesigned its logo and finally dropped "Music Television." Lemme guess... The new logo is "GARBAGE TV" as it should have been in the 90s when they went away from music!

Yeah, I would've picked a different name. Anything but "The Founders."


How about The Flounders?

That seems rather fitting because MTV has been floundering for many years now.


You could also say the same about MTV's Northern cousin, Canada's own MuchMusic. It was founded in 1984 and made to become a Canadian version of MTV, with music videos geared more towards Canadian music and artists. We still got to see our fair share of stars like Madonna, Michael Jackson, and Duran Duran and whatever was hot and popular in the 80s and 90s, but you also saw Corey Hart, Bryan Adams, Rush, Loverboy, the Spoons, Platinum Blonde, Gowan, and more of Canada's best (and a whole lot of their worst) recording artists. MuchMusic was one of the most popular specialty channels in Canada for many years and it even launched a second channel called MuchMoreMusic that played more music videos, although their material was softer and tended to be in the Adult Cotemporary category whereas MuchMusic was strictly Top 40 Pop and Rock and later rap and hip-hop when that started becoming popular. Its eventual downfall happened in the same fashion as MTV. They decided to play less music videos and feature more reality shows and then stopped playing videos altogether. Both channels also shortened their names early in the new century. MuchMusic is now simply known as Much and MuchMoreMusic is now M3. Both were great to watch during their peak years but today, just like MTV, they are simply "floundering"!

How about The Flounders?

That seems rather fitting because MTV has been floundering for many years now.


You could also say the same about MTV's Northern cousin, Canada's own MuchMusic. It was founded in 1984 and made to become a Canadian version of MTV, with music videos geared more towards Canadian music and artists. We still got to see our fair share of stars like Madonna, Michael Jackson, and Duran Duran and whatever was hot and popular in the 80s and 90s, but you also saw Corey Hart, Bryan Adams, Rush, Loverboy, the Spoons, Platinum Blonde, Gowan, and more of Canada's best (and a whole lot of their worst) recording artists. MuchMusic was one of the most popular specialty channels in Canada for many years and it even launched a second channel called MuchMoreMusic that played more music videos, although their material was softer and tended to be in the Adult Cotemporary category whereas MuchMusic was strictly Top 40 Pop and Rock and later rap and hip-hop when that started becoming popular. Its eventual downfall happened in the same fashion as MTV. They decided to play less music videos and feature more reality shows and then stopped playing videos altogether. Both channels also shortened their names early in the new century. MuchMusic is now simply known as Much and MuchMoreMusic is now M3. Both were great to watch during their peak years but today, just like MTV, they are simply "floundering"!

I'm sure MuchMusic during the 90's played BNL a lot...

Ch84fmOa414

PS...this should be MTV's new logo...

http://s2.b3ta.com/host/creative/81337/1256654330/nmtv.jpg

http://time.com/4130679/millennials-mtv-generation/

Millennials, a word coined in 1987 to describe the generation born starting in 1982 (https://en.wikipedia.org/wiki/Millennials#Terminology), doesn’t fit with today’s kids, who were born two decades later. So MTV took it upon itself to come up with a name for the generation following the millennials — those born starting in 2001. On Wednesday, MTV will announce the new generation’s name: "The Founders." According to Time magazine, "MTV surveyed 1,000 kids born after December 2000 on what they should be called, "generating 544 names including the Navigators, the Regenerators, the Builders, the Bridge Generation, and the winner, the Founders."

http://www.newyorker.com/business/currency/the-founder-generations-creation-myth

Unlike previous generations, the generation born after 2000 didn’t grow up watching MTV.

Lemme guess... The new logo is "GARBAGE TV" as it should have been in the 90s when they went away from music!

The OP was written in 2010, so almost 6 years have passed since then. It's not a new logo anymore! :p

I'm sure MuchMusic during the 90's played BNL a lot...

Ch84fmOa414






Yes, that's correct. The Barenaked Ladies were played and promoted heavily on MuchMusic during their heyday in the early 90s. Today, the group has broken up yet they are still popular with fans mainly because of this particular song which you may be familiar with:



TzhIfN4UQv8

Yes, that's correct. The Barenaked Ladies were played and promoted heavily on MuchMusic during their heyday in the early 90s. Today, the group has broken up yet they are still popular with fans mainly because of this particular song which you may be familiar with:



TzhIfN4UQv8

I still prefer BNL when Steven Page was in the band, but his solo work is actually good...

MQiSLehH0q0

I hope Page makes another good solo album.

MTV's key demographic spends the majority of their time on YouTube and social media sites. They need more than a new logo to save themselves.

The OP was written in 2010, so almost 6 years have passed since then. It's not a new logo anymore! :pAh man!!