http://online.wsj.com/article/SB10001424052748703581204574600322164130250.html?mod=googlenews_wsj

After 23 years of star-driven, award-winning commercial spots in the annual Super Bowl telecast, a major brand has decided not to advertise its beverages during 2010's Super Bowl XLIV, reports the Wall Street Journal.

Pepsi-Cola plans to market its beverages in a new cause-related campaign instead. Parent PepsiCo's Doritos brand snacks, however, will continue as a Super Bowl advertiser.

The game airs Feb. 7 on CBS.

That's weird. Pepsi's been a staple at the Super Bowl.

That is strange... perhaps they are asking way too much money for ads.

That is strange... perhaps they are asking way too much money for ads.
Could be. In today's economy, even the big companies are seeing their bottom line shrink.