TMC
09-30-2009, 09:08 PM
http://www.variety.com/article/VR1118009355.html?categoryid=14&ref=ra&cs=1
MyNetworkTV exits ratings game
Nielsen to distribute numbers in syndication report
By MICHAEL SCHNEIDER
Now that it's no longer a network, MyNetworkTV is out of the nightly
ratings game.
Nielsen informed its clients Tuesday that MyNetworkTV has stopped
supplying program information to its daily reporting service effective
this week.
Instead, MyNetworkTV will now receive its numbers as part of the
weekly syndication ratings report, which is released every Tuesday.
Move comes as MyNet officially morphed on Monday from a network into a
programming service, airing off-net programming and movies as well as
"WWE Smackdown" on Fridays.
Twentieth Television, which runs the programming service, will
continue to sell MyNet's ad time based on those syndie numbers.
Although it will no longer receive daily national ratings, MyNet will
still get some semblance of a daily report card via overnight ratings
for Nielsen's 56 metered markets (although those numbers are generally
ignored by network execs, who receive more accurate fast national
ratings in the morning).
Twentieth execs were pleased with the early results from Monday
night's back-to-back airings of NBC U's off-net "Law and Order:
Criminal Intent." The two hours were up 43% in the metered markets vs.
the same night a year ago, when MyNet aired the two-hour "Celebrity
Expose."
MyNet's sked also includes "Are You Smarter Than a 5th Grader" and
"Deal or No Deal" on Tuesdays, back-to-back segs of "The Unit" on
Wednesdays and movies on Thursday.
MyNetworkTV exits ratings game
Nielsen to distribute numbers in syndication report
By MICHAEL SCHNEIDER
Now that it's no longer a network, MyNetworkTV is out of the nightly
ratings game.
Nielsen informed its clients Tuesday that MyNetworkTV has stopped
supplying program information to its daily reporting service effective
this week.
Instead, MyNetworkTV will now receive its numbers as part of the
weekly syndication ratings report, which is released every Tuesday.
Move comes as MyNet officially morphed on Monday from a network into a
programming service, airing off-net programming and movies as well as
"WWE Smackdown" on Fridays.
Twentieth Television, which runs the programming service, will
continue to sell MyNet's ad time based on those syndie numbers.
Although it will no longer receive daily national ratings, MyNet will
still get some semblance of a daily report card via overnight ratings
for Nielsen's 56 metered markets (although those numbers are generally
ignored by network execs, who receive more accurate fast national
ratings in the morning).
Twentieth execs were pleased with the early results from Monday
night's back-to-back airings of NBC U's off-net "Law and Order:
Criminal Intent." The two hours were up 43% in the metered markets vs.
the same night a year ago, when MyNet aired the two-hour "Celebrity
Expose."
MyNet's sked also includes "Are You Smarter Than a 5th Grader" and
"Deal or No Deal" on Tuesdays, back-to-back segs of "The Unit" on
Wednesdays and movies on Thursday.