View Full Version : CBS Entertainment president Nina Tassler 'Disappointed' With Swingtown


Brian Damage
07-18-2008, 05:38 PM
Tassler said she’s disappointed with the ratings for Swingtown but has yet to decide whether to order any more episodes beyond the initial 13 planned for this summer.

http://hollywoodinsider.ew.com/2008/07/cbs.html#more

JulieSomoski
07-20-2008, 01:51 PM
That's not all bad news, really. Ratings have been slowly picking up over the past few episodes, plus it has seemed to level out just below 6 million viewers. Hopefully more people will tune in between now and episode 13.

Pavan
07-20-2008, 05:10 PM
Compared to the Friday summer series Flashpoint, Swingtown is a big dud really. Flashpoint has done much better thus far and that show is on Friday at 10 on CBS. With Flashpoint doing better, the chances of Swingtown returning are lower.

JulieSomoski
07-20-2008, 05:43 PM
Flashpoint has only been on for 2 episodes, and it's showing the same ratings that Swingtown was at that point. They both premiered about the same, and dropped about the same in their second weeks - I believe Flashpoint actually dropped more than Swingtown did. We'll just have to wait and see how both level out once their 13 episodes are over.

Pavan
07-20-2008, 06:05 PM
Yeah, but that show airs on Fridays...while Swingtown is in on Thursdays. Swingtown launched to 8.57 million, then slipped to 7.0, 6.01, 5.63, 4.51 (July 3), 5.28, and 5.32 million. The last two airings have been the lowest despite CSI repeats being its highest of the summer so far (9 million+).

Flashpoint premiered to 8.13 million last Friday despite airing on a lower rated night and a much lower rated lead-in. Final numbers for this Friday are not out yet, but it still did over 7 million and built on its second half. Yes, still early, but as of now, Flashpoint has a better shot of returning of the two.

Chelsea
07-21-2008, 12:01 AM
Swingtown, after losing audience through it's first few episodes, has gained steadily over the last couple of episodes. And audiences are always lower during summer anyway - move it to another day of the week and air it during fall/spring and CBS would have a decent placeholder show.

Pavan
07-21-2008, 01:09 AM
Seth, it gained just once. 4.51 million on July 3 doesn't really count since it was the day before 4th of July, and everything was WAY down that night. So the only gain was 5.28 to 5.32 million. 4.51 to 5.28 million is a gain, but why count July 3? Retention from CSI was worse on those two airings (5.28 and 5.32 mil) than the previous episodes. It's already airing Thursdays...what other day would be better, lol? CBS didn't like the show, why do you think it was held for summer? It was supposed to come mid-season, but they didn't think it would work.

Scoobiedoo30
07-21-2008, 01:11 AM
Witch number is Swingtown on now

JulieSomoski
07-21-2008, 01:04 PM
But I think it is holding on its own pretty well. I would count the July 3rd airing, because it was still an original episode airing that night. Even if you wouldn't, the show has still evened out in the 5-6 million range, and its 18-49 demographic (while not all that great) is still one of the best for CBS summer. Like I said, we really need to see how both shows end up doing in the next few weeks. If they're looking for another summer show next season, why not renew it?

Pavan
07-21-2008, 01:22 PM
Well if Nina says she is disappointed, it doesn't look too good.

Scoobiedoo30
07-21-2008, 01:25 PM
I think if Nina say's see is Disappointed in Swingtown I don't think it will be on to long

JulieSomoski
07-21-2008, 03:26 PM
If it drops in the next few episodes, I"ll agree that it's pretty much over, but if it can maintain what it's doing and grow on it, then I wouldn't say it's over yet.

Pavan
07-22-2008, 01:02 AM
Well, effective this week, Flashpoint is moving to Thursdays at 10 while Swingtown is moving to Fridays at 10 for the rest of the summer.

Scoobiedoo30
07-22-2008, 10:31 AM
thanks for this update I'll have to tell my mom and dad

JulieSomoski
07-22-2008, 01:01 PM
Well, effective this week, Flashpoint is moving to Thursdays at 10 while Swingtown is moving to Fridays at 10 for the rest of the summer.

I actually think that may be a good idea - I think both shows may benefit from this move. Swingtown seems to me more of a Friday show anyways, while Flashpoint would probably lead better out of CSI on Thursdays. I hope people follow both shows to their new nights, though.

Pavan
07-22-2008, 01:32 PM
CSI/Flashpoint seems like a good match and I think that will be much better for CBS. But NUMB3RS/Swingtown? Not so much. I expect 8 million or so for Flashpoint out of CSI but Swingtown will not be much more than 5 million (if that) out of NUMB3RS. Just being realistic.

JulieSomoski
07-22-2008, 01:43 PM
CSI/Flashpoint seems like a good match and I think that will be much better for CBS. But NUMB3RS/Swingtown? Not so much. I expect 8 million or so for Flashpoint out of CSI but Swingtown will not be much more than 5 million (if that) out of NUMB3RS. Just being realistic.

I know what you mean, Pavan, but I still think both shows will benefit. Flashpoint will probably be in the 7-8 million range. My bet is Swingtown will be doing better numbers on Fridays, just because it's more of a Friday show, and hopefully it can continue to grow in ratings.

Although if you look at CBS's schedule, not many shows are really compatible with Swingtown - I think it would have fit better on ABC.

wew3
07-22-2008, 08:50 PM
I watched the pilot of Flashpoint because the promos for it seemed really good. Then I actually saw the show about Canadian snipers police or whatever it was supposed to be and was bored out of my skull. Even the lure of the pink Power Ranger Amy Jo Johnson wasn't enough to keep me watching that show.

AB
07-23-2008, 04:45 PM
^ I know what you mean, I only watched 30 minutes of the Flashpoint pilot. I just didn't care for it.

JulieSomoski
07-23-2008, 05:06 PM
^ I know what you mean, I only watched 30 minutes of the Flashpoint pilot. I just didn't care for it.

I agree - and I only watched the first 10 minutes-LOL. From what I heard, it's really slow moving and is completely boring compared to other CBS dramas like it. I guess they really want it to do well, though, if they're moving it to Swingtown's spot.

JulieSomoski
07-25-2008, 08:53 PM
Has anyone caught the promos for Swingtown this week? I don't watch CBS much, but I've actually seen a lot of them, just saying Swingtown moved to Friday nights, and about the next episode. I even saw a promo during the Price is Right yesterday. It seems to me if CBS was just burning off the show, they wouldn't waste commercial time on it.

JT
07-26-2008, 12:07 AM
Has anyone caught the promos for Swingtown this week? I don't watch CBS much, but I've actually seen a lot of them, just saying Swingtown moved to Friday nights, and about the next episode. I even saw a promo during the Price is Right yesterday. It seems to me if CBS was just burning off the show, they wouldn't waste commercial time on it.
They advertise the hell out of it during their daytime drama lineup, which makes sense. I think somebody at CBS has hopes for it.

I don't get this notion that "Flashpoint" is doing better in the ratings than "Swingtown." Yeah, technically, right now at this moment, it is. But if I'm not mistaken, FP has taken a hit each week so far, just as ST did in the beginning. This show isn't doing dramatically better than ST was at its third episode, so I don't see how either one is pulling ahead of the other.

And besides, <bias> "Swingtown" is the better show, definitely more original, and definitely something different and refreshing.</bias>

JulieSomoski
07-26-2008, 01:30 PM
They advertise the hell out of it during their daytime drama lineup, which makes sense. I think somebody at CBS has hopes for it.

I don't get this notion that "Flashpoint" is doing better in the ratings than "Swingtown." Yeah, technically, right now at this moment, it is. But if I'm not mistaken, FP has taken a hit each week so far, just as ST did in the beginning. This show isn't doing dramatically better than ST was at its third episode, so I don't see how either one is pulling ahead of the other.

And besides, <bias> "Swingtown" is the better show, definitely more original, and definitely something different and refreshing.</bias>

Somebody at CBS must have hopes for it. They've been advertising it all over this week, which is the first time they've done that since before it premiered. I saw commercials all through daytime this week, and in primetime - during Big Bang Theory and CSI this week I saw promos for it.

Yeah, Flashpoint is taking a very similar ratings trend that Swingtown did. They are both doing the exact same numbers week-to-week. If Flashpoint continues to fall in the next few weeks, that it is no more a hit that Swingtown is. But Swingtown is the better show of the 2 - it has the better storylines, the better writing, and the better acting, IMO. And I love watching it on Friday nights, much better than Thursday nights. I'm wondering if that helped the show at all.

Pavan
07-26-2008, 06:21 PM
Flashpoint held on to CSI's repeat this week much better than Swingtown, despite CSI only getting 7.43 million this week. CSI was around 9 million last week and over 9 million the previous week. Flashpoint did just under 7 million this week.

As for Swingtown's Friday airing. It did 4.5 million, for last place a 10pm (compared to being 1st place the past two weeks with Flashpoint). So CBS improved their Thursday numbers this week and didn't improve Friday.

If any of these return, it'll be Flashpoint. It's doing better and it is more "CBS" than Swingtown.

JulieSomoski
07-26-2008, 08:54 PM
The numbers weren't the greatest for Swingtown yesterday, so you are right on that, Pav, which is too bad, because this show is so much better than Flashpoint on all levels.

The 18-49 demo for Swingtown was right on par with last Thursday, though, and if I'm not mistaken, it was the highest demo for the night. That's not bad at all.