News is Kathie Lee Gifford has been hired by NBC (NYSE: GE) to anchor "The Today Show" during its fourth hour segment. With ratings for the show never really taking hold, this is probably a good move by NBC.

News industry subscription website FTV broke the news, and it said this on their blog:

"Several high ranking NBC insiders tell FTVLive that the Peacock is about to name Kathie Lee Gifford as a new host of the Today Show.

"'Gifford will work on the 4th hour of Today,' said our NBC source.

"If you are going to hire Gifford it makes sense to put her on the 4th hour of Today. Gifford is definitely going to 'skew older females' when it comes to ratings. The fourth hour is geared toward the stay at home women."

http://bizofshowbiz.com/

I wonder if shell spend the whole hour talking about her brats; Cody and...w/e the other one is called :rolleyes:

Kathie Lee was stupid for leaving Regis.

Considering that this is the biggest thing she's done since then proves it.