Pavan
10-09-2006, 11:39 PM
Litton Entertainment and FremantleMedia North America will begin stripping reruns of Baywatch to stations starting in fall 2007.
All 109 hour-long episodes of the babes on the beach series will be offered for a three-year term on a straight barter basis.
The original "Baywatch" is coming back to rerun syndication after a six-year hiatus.
Litton Entertainment, the South Carolina-based TV distributor, will ask TV stations to play the 109 "Baywatch" hours twice a day beginning in fall 2007.
Stations would pay no cash for the episodes, instead giving Litton seven minutes an hour to sell to national advertisers. The stations would keep seven minutes for local sale.
Litton would also reserve the right to hook a cable network into taking two daily runs of "Baywatch" simultaneous with its play on TV stations. The cable deal would be the same: No cash, but seven minutes to Litton. The distributor wants three-year commitments from TV and cable.
All 109 hour-long episodes of the babes on the beach series will be offered for a three-year term on a straight barter basis.
The original "Baywatch" is coming back to rerun syndication after a six-year hiatus.
Litton Entertainment, the South Carolina-based TV distributor, will ask TV stations to play the 109 "Baywatch" hours twice a day beginning in fall 2007.
Stations would pay no cash for the episodes, instead giving Litton seven minutes an hour to sell to national advertisers. The stations would keep seven minutes for local sale.
Litton would also reserve the right to hook a cable network into taking two daily runs of "Baywatch" simultaneous with its play on TV stations. The cable deal would be the same: No cash, but seven minutes to Litton. The distributor wants three-year commitments from TV and cable.