Brian Damage
09-26-2006, 04:58 PM
NEW YORK (Hollywood Reporter) - The ladies of Wisteria Lane helped give ABC the nightly victory Sunday, though "Desperate Housewives" was down significantly from its monster Season 2 premiere last fall.
Meanwhile, CBS appears to have bolstered its fortunes by ditching its Sunday movie franchise in favor of relocated crime dramas "Cold Case" and "Without a Trace."
The fourth season premiere of "Cold Case," airing an hour later than usual at 9 p.m., did respectable business in its first head-to-head outing with a fresh installment of "Housewives." "Trace," which previously aired on Thursdays, held its own against the 10 p.m. debut of "Brothers & Sisters," which had a leg up from a strong "Housewives" lead-in.
"Desperate Housewives" was the night's top show in viewership and adults 18-49 with 23.8 million viewers and a 9.5 rating/21 share, according to preliminary estimates released Monday by Nielsen Media Research. But the soap was down sharply from its premiere last year (28.4 million, 12.3/26).
"Brothers & Sisters" opened to an average of 16.1 million viewers and 6.2/15 in 18-49. Ominously, it plunged in its second half-hour, starting with 17.5 million viewers and 6.8/16 in the demo at 10 p.m. before dropping to 14.7 million viewers and 5.6/14 at 10:30 p.m.
"Without a Trace" went in the opposite direction, growing from its "Cold Case" lead-in (15.9 million, 4.0/9) to finish out with 17.4 million viewers and 4.8/12 in 18-49.
Like "Trace," "Cold Case" grew significantly from its "Amazing Race" lead-in (10.8 million, 3.5/9) and increased by more than 1 million viewers throughout its hour.
The 7 p.m. hour went to Fox with a football runover and then "The OT" combining for 10.9 million viewers and a 4.5/14. The season premiere of "60 Minutes" (12.2 million, 2.4/7) gave CBS the viewership honors, while ABC trailed with "Extreme Makeover: Home Edition" (3.4/10).
NBC had a challenge at 7 p.m. with "Football Night in America" (7.1 million, 2.5/8) but came back at 8 p.m. with the first 40 minutes of the Denver Broncos-New England Patriots game that averaged an estimated 12.2 million viewers and 4.6/12 in the demo. Final ratings for the game will be released Tuesday. But football was beaten at 8 p.m. in viewership by "Extreme Makeover: Home Edition" as well as Fox's "The Simpsons" (9.7 million, 4.8/12) at 8 p.m. "American Dad" at 8:30 p.m. averaged 8.4 million viewers and a 4.3/10.
Fox averaged 9.6 million viewers and a 4.7/11 in the demo for "Family Guy" at 9 p.m., dropping to 6.6 million viewers and a 3.2/7 for "The War at Home" a half hour later.
Nightly averages: ABC (16.7 million, 6.4/16); CBS (14.1 million, 3.6/9); NBC (12.2 million, 4.6/12); Fox (9.3 million, 4.4/11) and The CW (2.5 million, 1.1/3).
Reuters/Hollywood Reporter
Meanwhile, CBS appears to have bolstered its fortunes by ditching its Sunday movie franchise in favor of relocated crime dramas "Cold Case" and "Without a Trace."
The fourth season premiere of "Cold Case," airing an hour later than usual at 9 p.m., did respectable business in its first head-to-head outing with a fresh installment of "Housewives." "Trace," which previously aired on Thursdays, held its own against the 10 p.m. debut of "Brothers & Sisters," which had a leg up from a strong "Housewives" lead-in.
"Desperate Housewives" was the night's top show in viewership and adults 18-49 with 23.8 million viewers and a 9.5 rating/21 share, according to preliminary estimates released Monday by Nielsen Media Research. But the soap was down sharply from its premiere last year (28.4 million, 12.3/26).
"Brothers & Sisters" opened to an average of 16.1 million viewers and 6.2/15 in 18-49. Ominously, it plunged in its second half-hour, starting with 17.5 million viewers and 6.8/16 in the demo at 10 p.m. before dropping to 14.7 million viewers and 5.6/14 at 10:30 p.m.
"Without a Trace" went in the opposite direction, growing from its "Cold Case" lead-in (15.9 million, 4.0/9) to finish out with 17.4 million viewers and 4.8/12 in 18-49.
Like "Trace," "Cold Case" grew significantly from its "Amazing Race" lead-in (10.8 million, 3.5/9) and increased by more than 1 million viewers throughout its hour.
The 7 p.m. hour went to Fox with a football runover and then "The OT" combining for 10.9 million viewers and a 4.5/14. The season premiere of "60 Minutes" (12.2 million, 2.4/7) gave CBS the viewership honors, while ABC trailed with "Extreme Makeover: Home Edition" (3.4/10).
NBC had a challenge at 7 p.m. with "Football Night in America" (7.1 million, 2.5/8) but came back at 8 p.m. with the first 40 minutes of the Denver Broncos-New England Patriots game that averaged an estimated 12.2 million viewers and 4.6/12 in the demo. Final ratings for the game will be released Tuesday. But football was beaten at 8 p.m. in viewership by "Extreme Makeover: Home Edition" as well as Fox's "The Simpsons" (9.7 million, 4.8/12) at 8 p.m. "American Dad" at 8:30 p.m. averaged 8.4 million viewers and a 4.3/10.
Fox averaged 9.6 million viewers and a 4.7/11 in the demo for "Family Guy" at 9 p.m., dropping to 6.6 million viewers and a 3.2/7 for "The War at Home" a half hour later.
Nightly averages: ABC (16.7 million, 6.4/16); CBS (14.1 million, 3.6/9); NBC (12.2 million, 4.6/12); Fox (9.3 million, 4.4/11) and The CW (2.5 million, 1.1/3).
Reuters/Hollywood Reporter