What is this show about, who sponsered it? What channel and what time and day did it come on?:confused:

I think that this question has been addressed before on another thread. But
anyway, here goes: MY LITTLE MARGIE was a sitcom starring Gale Storm and
Charles Farrell as daughter and father. It ran from 1952 to 1955, on CBS, NBC,
CBS, and then NBC again. Vern Albright (Farrell) was a widower with a 21-year-
old daughter (Storm). It was popular enough to be simultaneously aired as a
radio show (with different episodes) on CBS, with the same stars (Storm and
Farrell). Prior to the show, Gale Storm had been a B-movie star and Farrell
was a former silent film star. MY LITTLE MARGIE aired on CBS Monday nights
(June-Sept. 1952), NBC Saturday nights (Oct. 1952-Nov. 1952), CBS Thursday
nights (June 1953-July 1953), and NBC Wednesday nights (Sept. 1953-1955). It was also aired
at various time slots (9 p.m., 7:30 p.m., 10 p.m., 8:30 p.m.). In other words,
in the early fifties, it was pretty hard to avoid seeing MY LITTLE MARGIE.

..'avoid' seeing "MY LITTLE MARGIE"....or HEARING it, either. It was on CBS Radio Sunday nights at 8:30pm(et) from 1952 through the summer of 1955, with different scripts than the ones used on TV, and a different supporting cast other than Gale and Charlie. And they were performed before a live studio audience (unlike the TV episodes) to boot!

Philip Morris (1952-'53) and Scott Paper Company (1953-'55) were the TV show's primary sponsors, and they "owned" the time periods the show was seen on {CBS, NBC}. And they liked the show, and that's why it was on for over three years.

I remember that I loved My Little Margie, but only remember one episode.
Margie for some reason covered the window to make it look like it was
night--put a moon or headlights on black paper. Her dad wasn't fooled for long (imagine that). I was probably 4 or 5 when I saw it. For some reason I associate her with a plaid, kilt-type skirt. I'm so happy to have found this site and can't wait to get a DVD to see an episode again.
My 3 year old grandson is getting a classic TV sitcom education.