NICK AT NITE DRAWS RECORD AUDIENCE LEVELS, SCORES ITS HIGHEST-RATED AND MOST-WATCHED YEAR EVER IN NEARLY 20-YEAR HISTORY


Santa Monica, CA, December 8, 2004 – For 2004 to date, Nick at Nite is poised to record its highest-rated and most-watched year ever among total viewers and in its target demo, Adults 18-49, in the network’s nearly 20-year history in total programming day. The network’s success is powered this year by its first foray into original programming, the addition of The Fresh Prince of Bel Air and enduring favorites The Cosby Show and Roseanne.

For the year to date, according to Nielsen Media Research (12/29/03-12/5/04), Nick at Nite is posting a 0.6/656,000, a +20% increase in rating and +18% in delivery over last year. Among persons 2+, the network increased its total viewer audience by +19% over last year, delivering an average of 1.4 million viewers.

Programming highlights from the year to date include:

· The launch marathon showcase for The Fresh Prince of Bel Air (9/13-9/16, 9 p.m.-6 a.m. ET/PT) helped crown Nick at Nite with its most-watched week in network history. The marathon averaged a 0.7/787,000 among A18-49, a strong +62% increase in delivery over last year’s average and topping the network’s previous record week in the demo, the September, 1996 marathon launch of Happy Days. Also, among A18-49, the network improved its rating over the same week last year by a healthy +40%.

· The network’s "The Cosby Show Viewers Choice Marathon,” which celebrated the 20th anniversary of the hit sitcom (11/1 from 10:00p.m.-6:00am ET/PT) posted a 0.7/732,000 among its target demo, a +40% increase in rating and a +27% increase in delivery versus last year. Among persons 2+, the network drew an average of 1.7 million viewers, a +46% rise from last year.

· Nick at Nite’s 11 p.m. (ET/PT) showing of Roseanne (Mon.-Sun.) is posting a 0.8/830,000 among A18-49, a +33% ratings increase and up +39% in delivery over last year. Among persons 2+, the show is delivering over 1.6 million viewers, a +21% lift over prior-year levels.

· Nick at Nite’s overnight block of hit programming (3:30a.m.-6 a.m.) featuring The Cosby Show, Wings and Full House is posting a 0.6/617,000 among Adults 18-49, a +20% increase in rating and up +25% in delivery versus 2003. Among persons 2+, the network is averaging 1.1 million viewers, +29% more than last year.

Nick at Nite and all related logos and titles are trademarks of Viacom International, Inc.

Good news for Roseanne and Wings. It's nice to see Wings actually acknowledged for once. Too bad it's right when it's about to leave.

I knew Wings wasn't doing as bad as they said it was :rolleyes: I bet they thought if they shoved it to 4 am people would forget about it, ha showed them :D

Yeah nice to see Wings acknowleged, but Who's the Boss? isn't.

Originally posted by Lola Dane
I knew Wings wasn't doing as bad as they said it was :rolleyes: I bet they thought if they shoved it to 4 am people would forget about it, ha showed them :D

Yeah nice to see Wings acknowleged, but Who's the Boss? isn't. Well, it was last time :)

:lol: Yep, sure did show them!

Originally posted by Lola Dane
I knew Wings wasn't doing as bad as they said it was :rolleyes: I bet they thought if they shoved it to 4 am people would forget about it, ha showed them :D

Yeah nice to see Wings acknowleged, but Who's the Boss? isn't.



Now that is surprising, i didn;t think any show could do well in a 4am timeslot. Hell, i didn;t think Wings could do well in a 8pm timeslot-lol

Originally posted by TVShow Analyzer
Now that is surprising, i didn;t think any show could do well in a 4am timeslot. Hell, i didn;t think Wings could do well in a 8pm timeslot-lol

That didn't mention Wings particulary. It mentioned the 3:30am-6am block. I'm sure Full House is the one getting the ratings then anyway, since 5-6am in the east coast can be 8-9am if anyone has Nick2.

Wings didn't do well I know for a fact when it aired at 11 and 11:30pm.

Originally posted by TVShow Analyzer
Now that is surprising, i didn;t think any show could do well in a 4am timeslot. Hell, i didn;t think Wings could do well in a 8pm timeslot-lol

That is true, but I know I'm a night owl and stay up at at times to watch it at 4 am :lol:

Originally posted by pavanbadal
That didn't mention Wings particulary. It mentioned the 3:30am-6am block. I'm sure Full House is the one getting the ratings then anyway, since 5-6am in the east coast can be 8-9am if anyone has Nick2.

Wings didn't do well I know for a fact when it aired at 11 and 11:30pm.

Personally I feel they didn't give it chance to get ratings at that timeslot

Originally posted by Lola Dane
Personally I feel they didn't give it chance to get ratings at that timeslot

They gave it a chance. It was down well into the double digit percentile from its lead in, when it aired at 11 and 11:30pm. Three's Company was brought in from late night again to save them, just like when Coach bombed. Then they moved Wings I think to 1am, and it didn't do well there either, but they kept it there for a while. It did much better in the latenight hours of 3:30am or 4am. But for 11pm & 11:30pm it had probably the worst ratings for Nick@Nite in that slot ever. That's why they removed it in less than 2 weeks. Coach, Family Ties and Wings all had chances in primetime, but they didn't perform. Who's the Boss? is in the middle, it certainly didn't bomb in primetime like those, but it certainly didn't have high ratings like Roseanne or Cosby Show. Now, shows that didn't have much chance, because they were put into latenights automatically were shows like Perfect Strangers, Head of the Class and Charles in Charge. Charles in Charge was doing very well then, too. Too bad the contract expired after one year.

Originally posted by pavanbadal
That didn't mention Wings particulary. It mentioned the 3:30am-6am block.

It didn't say "Wings" was the weak link of the late night lineup either. It must be doing well on TV Land since they haven't taken it off prematurely.

I think it's just sad that this is N@N's highest rated year ever. It's not the worst year (to me) but it certainly is in the bottom five worst years of N@N. Now, N@N's showing an Original cartoon and a reality show (The Family Face-Off Thing). The only show that I watch (or would watch if I didn't have a job and could stay up late) is "Wings".

What's funny to me is that they say N@N is for the young adults to watch the shows they grew up with. However, I grew up watching N@N - so they need to bring back "My Three Sons"and the rest!!!

****
And this isn't intended to be rude or mean, I know you don't have to like what I like, but Pavanbadal, why don't you like "Wings"?

I wonder how Murphy Brown will perform with it joins N@N. It's sharing the hour with Roseanne - N@N's highest rated show so it should do ok imo.

Originally posted by pavanbadal
They gave it a chance.

My question is, why did "Wings" do so well on USA (at one point they showed it 4 times a day) but once it came to N@N it was so low rated. What was the big change? Is it that people like "Wings" earlier in the day or that USA got people sick of the show, airing it so much?

Originally posted by USTVFanFromUK
I wonder how Murphy Brown will perform with it joins N@N. It's sharing the hour with Roseanne - N@N's highest rated show so it should do ok imo. From what I hear, MB doesnt do well in syndication. Unfortunatley i think it will be shoved to a late night timeslot, like any show thats not Cosby, Fresh Prince, Roseanne, or Full House :rolleyes: :(

Originally posted by RurryJoeMicelli
From what I hear, MB doesnt do well in syndication. Unfortunatley i think it will be shoved to a late night timeslot, like any show thats not Cosby, Fresh Prince, Roseanne, or Full House :rolleyes: :(


The thing with MB is that's it's a very 90's kind of show. Most of its jokes or implications were about stuff that occured in that particular decade.

I didn't know your a fan of MB......... you seem to be into more family oriented shows. If you think Roseanne is vile then you probably won't care much for MB either as it's not very family oriented.

Originally posted by TVAdam
My question is, why did "Wings" do so well on USA (at one point they showed it 4 times a day) but once it came to N@N it was so low rated. What was the big change? Is it that people like "Wings" earlier in the day or that USA got people sick of the show, airing it so much?

Has N@N ever posted ratings for Wings? I'm of the mindset that if they don't want to post ratings, then they can't convince me that Wings is doing that bad on N@N. I mean why should I just take their words for it if they can't even show us ratings?

Originally posted by USTVFanFromUK
The thing with MB is that's it's a very 90's kind of show. Most of its jokes or implications were about stuff that occured in that particular decade.

I didn't know your a fan of MB......... you seem to be into more family oriented shows. If you think Roseanne is vile then you probably won't care much for MB either as it's not very family oriented.

MB is a great show, but it is very dated, especially the Dan Quayle jokes and things

Originally posted by Lola Dane
Has N@N ever posted ratings for Wings? I'm of the mindset that if they don't want to post ratings, then they can't convince me that Wings is doing that bad on N@N. I mean why should I just take their words for it if they can't even show us ratings?


Then again you'd think if the show posted extremely great ratings they'd place it at a better timeslot. With Wings now on TV Land there really isn't much reason to fight over its N@N status any longer.

Originally posted by USTVFanFromUK
The thing with MB is that's it's a very 90's kind of show. Most of its jokes or implications were about stuff that occured in that particular decade.

I didn't know your a fan of MB......... you seem to be into more family oriented shows. If you think Roseanne is vile then you probably won't care much for MB either as it's not very family oriented. Im not a fan :lol:

Ive never even seen it

Originally posted by TVAdam
My question is, why did "Wings" do so well on USA (at one point they showed it 4 times a day) but once it came to N@N it was so low rated. What was the big change? Is it that people like "Wings" earlier in the day or that USA got people sick of the show, airing it so much?

Well, I think Wings was too new for Nick@Nite (as was Coach). It also doesn't have the Nick@Nite "family" type theme they go for. Which makes me think Murphy Brown will not do well, either.

I never said I didn't like Wings. It's not one of my favorites, but it is a decent show (I've watched the Amy Yasbeck years). It's just too new for TV Land and Nick@Nite. And when I said the 3:30-6am block is doing well not because of Wings, is because I saw the November sweep ratings, and from 3:30-6am, the Wings hour was the lowest rated, but not by much. Nick@Nite isn't expecting anything big there anyway.

Originally posted by Lola Dane
Has N@N ever posted ratings for Wings? I'm of the mindset that if they don't want to post ratings, then they can't convince me that Wings is doing that bad on N@N. I mean why should I just take their words for it if they can't even show us ratings?

Network don't make press releases when a show is not doing well for them, lol. But I have seen the actual ratings, and they were not good. I can't post them unless they are submitted to the press, though. You can easily tell when a show does bad and it disappears after 11 days (Wings came April 4, 2003 and got booted from 11p by April 15 I think).

Originally posted by pavanbadal
Well, I think Wings was too new for Nick@Nite (as was Coach). It also doesn't have the Nick@Nite "family" type theme they go for. Which makes me think Murphy Brown will not do well, either.

Then again Roseanne ended around the same time and isn't very family oriented yet it's their #1 show.

Originally posted by TVAdam
It must be doing well on TV Land since they haven't taken it off prematurely.


A note on this: It is doing average. Not bad, so it will continue to air there. I think it has more of fulfilling the number of airplays for the contract. Might as well use them all up, right, before it expires? (And no I don't know when it expires, unfortunately.)

Originally posted by USTVFanFromUK
Then again Roseanne ended around the same time and isn't very family oriented yet it's their #1 show.

That is true. I didn't like that they were adding Roseanne too early, but I knew it would work for them. It does have a family theme, even though it is a little racy. That's why it is on at 11pm.

Originally posted by pavanbadal
Well, I think Wings was too new for Nick@Nite (as was Coach). It also doesn't have the Nick@Nite "family" type theme they go for. Which makes me think Murphy Brown will not do well, either.

I never said I didn't like Wings. It's not one of my favorites, but it is a decent show (I've watched the Amy Yasbeck years). It's just too new for TV Land and Nick@Nite. And when I said the 3:30-6am block is doing well not because of Wings, is because I saw the November sweep ratings, and from 3:30-6am, the Wings hour was the lowest rated, but not by much. Nick@Nite isn't expecting anything big there anyway.

I completely agree with you that it's too new for TV Land. Since it's my third favorite sitcom (NewsRadio and Taxi are my favorite 2) I have to support it and at times, defend it. Hopefully it will come out on DVD and then I won't have to deal with N@N and TV Land ever again.

I also agree that it doesn't fit into N@N's lineup. I'd actually love to see "Wings" back on USA in the mornings. That's when I fell in love with the show.

And your right about "Murphy Brown". I have nothing against the show, I just don't see it fitting in well with Full House, The Cosby Show and Fresh Prince.

And as for you not liking "Wings", I guess you never said it. I just always got that impression.